Tag Archives: Website Marketing

Digital Marketing | Online Marketing | Search Engine Marketing | Search Engine Optimization

Philadelphia Small Businesses Are Discovering Local Online Marketing

Philadelphia Internet Marketing Consultant

When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.

If you are not using local online marketing, you are shooting yourself in the proverbial foot. You’re leaving money on the table and giving your competition the upper hand. Hopefully that is enough metaphors to get the point across that you are literally losing money.

There are two basic directions you can go with search engine marketing (SEM); pay per click (PPC) advertising and search engine optimization (SEO). The fastest way, by far, to get your phone ringing and bring new customers through your door, is with PPC advertising.

Some people will tell you that the pay per click (PPC) option is too risky due to all the competition on the Internet. That is true if you are competing with millions of other people around the world, like direct response and affiliate marketers do. For local business marketing, it’s an entirely different ball game.

There is usually not too much competition locally, so the costs are much less, and the odds of a great return on investment are heavily in your favor. The beauty of this method of local Philadelphia online marketing is you only have to pay for the ads that actually get clicked. The prospect actually ends up on your website.

SEO or Search Engine Optimization, on the other hand, does not cost anything per click. The search engine traffic is free. This form of local online marketing involves taking action, on and off your website,  that entices the search engines to show your website on the first page of certain keyword search results.  There are over 200 variables so it can be very time consuming and difficult to get good rankings.

Both of these methods SEM and SEO are valid. It would be hard to go wrong with either one (or both) of them.

Brian Brown is Specializes in SEM (Search Engine Marketing/Pay Per Click) along with Display, Video and Social Marketing. Helping local businesses get visibility on all the major search engines(Google, Yahoo, AOL, MSN & ASK.com). Includes complete call recording tracking from the client’s website as well as where the people went once on your website. The client uses the data to get a clear picture on the performance and their ROI. We use the data to optimize JUST on the search words(keywords) that get your business the most sales leads. Works far better than most any place you can advertise because it is so targeted to your Local area and only seen by Local people searching for your services.

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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Digital Marketing | Online Marketing | Search Engine Marketing

How to Find Free Ways to Market Businesses Online – Philadelphia Internet Advertising

free

I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.

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Digital Marketing | Pay Per Click Marketing | Re-Targeting

Philadelphia Businesses may have heard of Remarketing but how about Retargeting?

If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website.  This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.

Now here comes Search Remarketing. Your local website may be very good, but even the best websites only capture about 5% of the local traffic searching for your services. So Search Remarketing, helps you to reach out to the other 95% that never visited your website.

Here is how it works, lets say you are researching information on “Plastic Surgery”.  You may visit many websites looking up information, articles and reviews about “Plastic Surgery”. I’m sure you have wondered how some of these informational type websites are making money….they sell their data. Just like in your Google Analytics, these websites know what word you searched and when you searched it. They also dropped a tracking cookie on your computer when you did the search. We buy that data, so now we can follow you around the web and know exactly what time and date you searched the word “Plastic Surgery”. As your potential local customers visit our thousands of partner websites, which covers about 90% of the US online audience, we can show your ad to these people. The power behind Retargeting is that it combines the classic remarketing with search remarketing to give you a very powerful, extremely locally targeted way to reach your customer base.  We track all the activity including impressions, visits, and more. You can see your results 24/7 by logging in to your our platform.

I hope you are excited as I am about this new service.

For any questions of concerns please contact

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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