Quantcast

Tag Archives: Philadelphia

Search Engine Optimization

Importance of Title Tags to Improve Your SEO and Rank Higher in Philadelphia

Why are Title Tags so important to Philadelphia Businesses?  They are one of the most important pieces of information you can provide a search engine(Like Google) as it tells the search engine what the page is about.  The Title Tag must be unique to each page of your website just as every page on your website should be unique. The search engines definitely dislike duplicate content. A Title Tag ranges from 55 to 60 characters any longer and it won’t get seen anyway as that’s all the search engine displays.  The words in your Title Tag should also consist of top search words that people would use to find your page.  These top searched words should also be listed several times throughout the content of the page which gives the Title Tag relevancy to the page content.  The Title Tag for your page then gets indexed on the search engine and shows up in the top line of your search(see the red arrows in the above image). Too often businesses will put words in the Title Tag that are not listed on the page content…not good for rankings.

Your Metatag Description is just as important as it gives further details in about 150 characters of what the page is about.

So the Title Tag and Metatag Description are very similar as with both you want to use relevant content from the page and try to use the words that people are searching which are relevant to your page.  Remember content is still king in the SEO world so 250 words on a webpage is minimum but 800 words relevant to the Title Tag and Metatag Description will rank even better.

Here is a great article by Christopher Ratcliff that helps to better explain.

How to write meta title tags for SEO

 Brian Brown

Digital Marketing Consultant

o 484-278-6576  | m 215-384-4568

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004

Email: info@phillyonlinemarketing.com

Read More
Content Marketing | Web Design

Philadelphia Website Marketing Starter Guide

Philadelphia Website Marketing Starter Guide

I am a senior internet marketing consultant here in Philadelphia. I’ve had many local businesses ask me what they need to do so their business shows up well on Google, Yahoo & Bing. I put together some information to help local businesses get a head start on marketing their website online.

Read More
Digital Marketing | Online Marketing | Search Engine Marketing | Search Engine Optimization

Philadelphia Small Businesses Are Discovering Local Online Marketing

When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.

Read More
Branding | Content Marketing | Digital Marketing | Online Marketing

Philadelphia Businesses – Have You Learned About The “ZERO MOMENT OF TRUTH”?

The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online.  Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More.  At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.

Read More
Digital Marketing | Online Marketing | Search Engine Marketing

How to Find Free Ways to Market Businesses Online – Philadelphia Internet Advertising

I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.

Read More
1 2