I can’t tell you how many times Philadelphia area businesses want to meet with me because they are not getting much results from their website. Then I see whoever created the website simply did not set up the tags or did them wrong. These Philadelphia businesses could be getting hundreds even thousands of more hits to their website if they just had their tags set up correctly(unique tags per each page of their website). This article I read this morning will help those type of clients. Learn how to write effective Title Tags and Meta Tags as both are 2 of the most important factors for top SEO rankings on the search engines.
The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online. Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More. At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.
I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.
If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website. This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.