Tag Archives: philadelphia internet advertising

Search Engine Optimization | Social Media

Digital Marketing – Social Media For Search Engine Optimization

Social Media

In speaking with many small business owners I’ve found quite a few are either doing social media marketing or looking to learn more about Philadelphia Social Media. I found a great article by Gareth Owen which I feel can go a long way for improving small business’s Philadelphia social media.

Search engine optimization (SEO) is largely influenced by social media. I’ve put together a list of 13 ranking factors below. Feel free to use these and any others you can get your grubby SEO mitts on!

1. Number of Followers (Twitter)

You’ll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and the more value will be associated with your URL (assuming you have remembered to link to it).

2. Quality of Followers (Twitter)

The best followers are the ones with their own communities of followers. The more high value people who follow you, and retweet your stuff, the better.

3. Relevance of Followers (Twitter)

It’s one thing getting followed and retweeted by Stephen Fry with over a million followers, but it’s also important to get the same response from accounts that are more specific to your industry. Someone with “fashion” in their description who retweets your “20 percent off the new spring collection” offer is equally valuable.

4. Number of Retweets (Twitter)

Most likely as a ratio of tweets to retweets — the more your content is reproduced by others the more authoritative it is. Obviously the more followers you have, the more likely you are to be retweeted. However, it isn’t just about retweeting other people’s content or dishing out promotions. It’s about engaging in conversation with people in the industry.

5. Number of Fans (Facebook)

You’ll need to create your own corporate profile on Facebook, which brings the same potential banana skins as a corporate Twitter feed, only multiplied numerous times due to the sheer level of engagement of people on Facebook. However, if you decide to engage with customers and potential customers on Facebook, the total number of likes your page receives will add value to your URL.

6. Number of Comments (Facebook)

A large number of likes, but little engagement, is a sure sign of someone gaming the system. People will tend to like you if you talk to them. Successful Facebook pages include a lot of content written by other people.

7. Number of Views (YouTube)

An obvious one, but any content you upload to YouTube should link to your site in the description, and the more times it is viewed, the more value will be attributed to your video.

8. User Comments (YouTube)

YouTube is also about engaging with other YouTubers and commenting on popular videos. The more you comment, the more link juice is passed back to your profile.

9. References From Independent Profiles (YouTube)

Using YouTube can bring in some really good authority if done brilliantly — if your link from your video passes some value, imagine how much more value would be passed if you could get other people to parody your work and include links to you from their profiles. The prime example remains the Cadbury’s Gorilla, but there are lots of interesting mini-campaigns trying to leverage the above.

10. Title of Video (YouTube)

Any references to your target keywords in the title of the video will help ensure that any authority passed will be relevant to a specific theme. Keywords should also be in the tags and or transcript where possible.

11. Percent of Likes vs. Dislikes (YouTube)

Easy one. The more liked your content is, the more authoritative it is.

12. Positive vs. Negative Brand Mentions (All Social Media)

Use a tool like Radian6, or a free tool, and ensure that you have significantly more positive brand mentions than negative. It won’t be 100 percent accurat

e as these things don’t pick up on sarcasm. But Google has already made investment in this area in 2011, so it’s well worth monitoring.

13. Number of Social Mentions (All Potential Media)

I see so many Philadelphia area small businesses wasting their time pumping out useless social media. Their target followers clearly have no interest. Be sure to carefully analyze your social media. If people are not liking, sharing, reviewing or following your social media then your doing something wrong.

Brian Brown

Digital Marketing Consultant

215-384-4568

Email: [email protected]

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Digital Marketing | Online Marketing

Free Philadelphia Internet Advertising | DIY Business Listings

Internet Marketing company

Free Internet Advertising listed below can help local businesses increase visibility online.  Philadelphia business owners often ask “Where are some other areas I can gain exposure online?” Below are several FREE top local business directories…consider these DIY Business Listings!! Many businesses do not realize that the amount of listings and there accuracy will increase the ranking of their website.  It’s a good idea, if you are not already listed, to add your business to these listings. For DIY Business Listings the most important listings are the big search engines Google, Yahoo and BING. The links below will help you to CLAIM your listing as it verifies to the search engines you are a real business and will improve your website rankings. Do not duplicate a listing..if you are already listed just make sure its claimed. Accuracy of your listing is VERY important to make sure it matches up exactly as listed on your website. Once claimed you will have control to edit your Do It Yourself Business Listings.

Most Important – Add your business to the Google My Business formerly Google Places. Google My Business is a dashboard to control your business on Google. Google+ is part of Google My Business but Google+ is the social side of your business on Google. Once Logged in go down on the left to “Info” and make sure you fill out everything completely.

https://www.google.com/business/ 

Add your business to Yahoo Small Business

https://local.yahoo.com/

Add your business to BING/MSN Map(BING Local Business Listing)

https://www.bingplaces.com/

The next most important places to list your business for FREE are on the Aggregators.  These Aggregators push your data out to a large amount of directories so its very important you are listed here and your information MUST be exactly as listed on your website. Many of the paid placement or paid listing companies use a consensus of this data when pushing you out to the directories. Below are the 3 main aggregators. Each of these are VERY important for the success of you DIY Business Listings. Factual is big one as well but recently stop providing a free listing and makes you use a paid service. Should you need a paid service for all your listings we charge $59/month.

Add your business to Data Axle

https://local-listings.data-axle.com/search

Add your business to Neustar Localeze

https://www.neustarlocaleze.biz/directory/Search

The following free business directories are many of the very best to use for your business. Quite often these directory listings will get your Philadelphia business listing found on the search engines allowing potential customers another way to find your business. The more places you are on the web this increases your chances of being found. Below are listed many of the more popular directories found to rank well on the search engines and will drive leads. We found many of these also provide an inbound link to your website which can be beneficial for Search Engine Optimization(SEO).

Add your business to YP & Superpages

https://www.yellowpages.com/claim-your-listing

Add your business to YELP

https://business.ylp.com/products/business-page/

Add your business to Local.com

https://partners.local.com/

Add your business to Yellowbot

https://www.yellowbot.com/signin

Add your business to Merchant Circle

https://www.merchantcircle.com/answers/q/449910/free-business-listing

Add your Business to Angi 

https://office.angi.com/app/join

Add your Business to Manta

https://www.manta.com/business-listings/add-your-company

Add your Business to MapQuest

https://business.mapquest.com/products/business-listing/

Add your Business to LinkedIn

https://business.linkedin.com/marketing-solutions/company-pages

Add your business to Facebook

https://www.facebook.com/business/tools/facebook-pages

Add your business to Apple Maps

https://mapsconnect.apple.com/

Add your business to the Better Business Bureau

https://www.bbb.org/en/us/get-listed

Now once you have set up your Free Philadelphia Internet Advertising check them out for accuracy at LocaliQ

If you need help with your DIY Business Listings or any of your Internet Advertising or Marketing contact:

Brian Brown Digital Marketing Consultant – Over 20 yrs experience.
215-384-4568
150 Monument Rd | Suite 207 | Bala Cynwyd, PA  19004

phillyonlinemarketing.com
Linkedin Profile

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Search Engine Marketing | Search Engine Optimization

Unlocking Success: A Guide to Boost Your Philadelphia Business on Google Map Listings

Google Places rankings

Improve your Google Business Profile rankings in Philadelphia, PA with these 3 Easy to follow tips steps. Google is now ranking business’s “Google Business Profile” above all that hard work they put in trying to get top rankings through search engine optimization(SEO). With that in mind your Google Business Profile has become very important to business owners.

In today’s digital age, ensuring that your business stands out in local searches is crucial for attracting customers. Google Maps, with its vast user base, is a powerful tool for driving local traffic to your business. Here’s a comprehensive guide on how to elevate your Philadelphia business to the top of Google Map listings:

  1. Claim and Optimize Your Google Business Profile (GBP) Listing formerly Google My Business: Start by claiming your business on Google Business Profile. Ensure that all information, such as your business name, address, phone number, and website, is accurate and up-to-date. Add high-quality photos showcasing your products, services, and the interior and exterior of your business.
  2. Accurate Business Information: Consistency is key. Make sure that your business information is consistent across all online platforms, including your website, social media, and other directories. Google values accurate and reliable information, which can positively impact your ranking.
  3. Encourage Positive Reviews: Positive reviews play a significant role in local search rankings. Encourage satisfied customers to leave reviews on your GBP listing. Respond promptly to both positive and negative reviews to show that you value customer feedback.
  4. Local Keyword Optimization: Incorporate relevant local keywords into your business description, services, and posts. Think about the terms your potential customers might use when searching for businesses like yours in Philadelphia. This helps Google understand your business’s relevance to local searches.
  5. Quality Content and Regular Updates: Keep your GBP listing active by regularly posting updates, promotions, and events. This not only engages your audience but also signals to Google that your business is active and relevant.
  6. Website Optimization: Ensure that your website is optimized for local search. Include your business name, address, and phone number on your website. Create location-specific landing pages if you have multiple locations.
  7. Local Link Building: Build local links by collaborating with other businesses in Philadelphia. This can include partnerships, sponsorships, or participation in local events. Quality backlinks from reputable local sources can boost your Google Map ranking.
  8. Mobile Optimization: Many users access Google Maps on mobile devices. Ensure that your website is mobile-friendly for a seamless user experience. Google prioritizes mobile-friendly websites in its rankings.
  9. Use Google Posts: Google Posts allow you to share updates directly on your GBP listing. Take advantage of this feature to share promotions, events, and other relevant information.
  10. Monitor Analytics: Regularly review your Google Business Profile Insights to understand how users interact with your listing. Analyze the data to identify areas for improvement and adjust your strategy accordingly.

By implementing these strategies, you can enhance your Philadelphia business’s visibility on Google Maps and attract more local customers. Remember, consistency, relevance, and engagement are key to achieving and maintaining a top position in Google Map listings.

 

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Web Design

Philadelphia Internet Advertising: Updating My Website – Now what?

Philadelphia Internet Advertising

Now that your website is updated the key is to get people on your website. I’m sure you heard someone in Philadelphia say “Without marketing your website its like putting up a billboard in the desert.”  Here are several questions you need ask yourself to improve your rankings on Google and get more traffic to your website.  If you are a small business in Philadelphia this is free internet advertising it just takes time.

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Digital Marketing | Online Marketing

Choosing an Internet Marketing company for your Local Philadelphia business.

Internet Marketing company

While there are many factors that can influence your decision when choosing an internet marketing company to handle your Philadelphia internet advertising. Remember to ask your rep how many campaigns have they run, how many years experience and what type of retention rate do they have in keeping their accounts.

Choosing the right internet marketing company for your local Philadelphia business can be a daunting task, but it’s essential to ensure your online presence is optimized for maximum reach and engagement. Here are some tips to help you make an informed decision:

  1. Look for a company with experience in local Philadelphia markets: A company that has experience working with businesses in the Philadelphia area will have a better understanding of the local market and what strategies work best in the area.
  2. Check the company’s portfolio: Look at the company’s past work to see if they have experience in the specific areas of internet marketing that you need. For example, if you need help with social media, look for companies that have a track record of successful social media campaigns.
  3. Check reviews and testimonials: Look for reviews and testimonials from other local businesses to see what their experience was like with the company. You can also ask the company for references from past clients.
  4. Check their certifications: Look for companies that have certifications in areas like Google Ads or Google Analytics. This can indicate that they have a deep understanding of these platforms and can help you get the most out of your campaigns.
  5. Consider their communication style: You want to work with a company that is easy to communicate with and responsive to your needs. Look for a company that is willing to take the time to understand your business and work with you to create a customized marketing strategy.
  6. Consider their pricing: While pricing shouldn’t be the only factor in your decision, it’s important to find a company that fits within your budget. Look for companies that offer transparent pricing and are upfront about any additional costs.

By following these tips, you’ll be well on your way to finding the right internet marketing company for your local Philadelphia business. Call Today for more help Philly Online Marketing.

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Digital Marketing | Online Marketing

Google Adwords – Philadelphia Internet Advertising

Google Adwords

I regularly read the latest articles on how to improve your Google adwords campaigns for local Philadelphia based businesses. I personally am running over 50 of them now. Over the years I have learned many techniques on how to improve results for Google Adwords. I’m not ready to spill all my secrets but here are several good articles I’ve collected for improving Google Adwords.

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Digital Marketing | Online Marketing

Philadelphia Internet Marketing Consultant

Brian Reachlocal

Philadelphia Internet Marketing Consultant

For Philadelphia local business owners, finding the right Philadelphia Internet Marketing Consultant is a must. In today’s fast-paced age of information sharing, you can’t afford to ignore the power of the Internet for your business. Local Philadelphia business owners without a website could be missing out on business.

Philadelphia Website Internet Marketing
For those who have an existing website, marketing is crucial to long-term success. As the needs of consumers grow, your website internet marketing must be in line with your customer’s expectations. Marketing through popular social media sites and using programs like Google AdWords is no longer an option, you need these programs to help grow your business. Get a Marketing Consultant than can get the results you need.

Search Marketing Philadelphia
Think about the last time you purchased a new product or service. Chances are that you conducted your own research before you got started. This is where search marketing comes into play, as more people are turning to their favorite search engines to find out about the products they want to buy.  Finding a local Philadelphia Internet marketing consultant to help you find the most cost effective programs for your local business is the key to successful internet marketing.

Various Internet Marketing Services
Internet marketing is far more than posting a website and updating it from time to time. Today, Internet marketing involves pay per click advertising, social media advertising and Google Adwords. When used in conjunction with other forms of advertising, these programs can help grow your business.
Today, internet marketing is a must for business owners of all sizes.  No longer can business owners afford to ignore the power of the Internet, in fact, the smaller the business, the more likely that they need a strong web presence.  Social media marketing, paid to click advertising and a strong website are all components of successful business ventures.

Call or email me for more information. Chances are I’m currently doing Philadelphia Internet Marketing for several businesses right in your area. I can show the great results they receive and how you can easily get top results for your local business. My consultations are free and so far everyone has said its been very helpful. Find out how much you don’t know and get more leads and sales from your website marketing.

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

Philly Internet Marketing

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Digital Marketing | Online Marketing | Search Engine Marketing | Search Engine Optimization

Philadelphia Small Businesses Are Discovering Local Online Marketing

Philadelphia Internet Marketing Consultant

When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.

If you are not using local online marketing, you are shooting yourself in the proverbial foot. You’re leaving money on the table and giving your competition the upper hand. Hopefully that is enough metaphors to get the point across that you are literally losing money.

There are two basic directions you can go with search engine marketing (SEM); pay per click (PPC) advertising and search engine optimization (SEO). The fastest way, by far, to get your phone ringing and bring new customers through your door, is with PPC advertising.

Some people will tell you that the pay per click (PPC) option is too risky due to all the competition on the Internet. That is true if you are competing with millions of other people around the world, like direct response and affiliate marketers do. For local business marketing, it’s an entirely different ball game.

There is usually not too much competition locally, so the costs are much less, and the odds of a great return on investment are heavily in your favor. The beauty of this method of local Philadelphia online marketing is you only have to pay for the ads that actually get clicked. The prospect actually ends up on your website.

SEO or Search Engine Optimization, on the other hand, does not cost anything per click. The search engine traffic is free. This form of local online marketing involves taking action, on and off your website,  that entices the search engines to show your website on the first page of certain keyword search results.  There are over 200 variables so it can be very time consuming and difficult to get good rankings.

Both of these methods SEM and SEO are valid. It would be hard to go wrong with either one (or both) of them.

Brian Brown is Specializes in SEM (Search Engine Marketing/Pay Per Click) along with Display, Video and Social Marketing. Helping local businesses get visibility on all the major search engines(Google, Yahoo, AOL, MSN & ASK.com). Includes complete call recording tracking from the client’s website as well as where the people went once on your website. The client uses the data to get a clear picture on the performance and their ROI. We use the data to optimize JUST on the search words(keywords) that get your business the most sales leads. Works far better than most any place you can advertise because it is so targeted to your Local area and only seen by Local people searching for your services.

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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Digital Marketing | Search Engine Optimization | Web Design

Philadelphia Businesses Need to Optimize Their Web Pages for Top Rankings

Philadelphia Businesses

I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year.  THATS HUGE!!

10 Elements of a Perfectly Optimized Page

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Search Engine Optimization

Title Tags and Meta Tags – Is Your Philadelphia Area Website Set Up Correctly?

Title Tags and Meta Tags

I can’t tell you how many times Philadelphia area businesses want to meet with me because they are not getting much results from their website. Then I see whoever created the website simply did not set up the tags or did them wrong. These Philadelphia businesses could be getting hundreds even thousands of more hits to their website if they just had their tags set up correctly(unique tags per each page of their website). This article I read this morning will help those type of clients. Learn how to write effective Title Tags and Meta Tags as both are 2 of the most important factors for top SEO rankings on the search engines.

How to Write Title Tags For Search Engine Optimization.

Brian Brown is a Senior Internet Marketing Consultant with Philly Online Marketing running over 100 internet marketing campaigns for local Philadelphia area based businesses.

For any questions or concerns feel free to call Brian at 215-384-4568 or email him at [email protected]

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