Tag Archives: philadelphia internet advertising

Search Engine Optimization | Social Media

Digital Marketing – Social Media For Search Engine Optimization

In speaking with many small business owners I’ve found quite a few are either doing social media marketing or looking to learn more about Philadelphia Social Media. I found a great article by Gareth Owen which I feel can go a long way for improving small business’s Philadelphia social media.

Search engine optimization (SEO) is largely influenced by social media. I’ve put together a list of 13 ranking factors below. Feel free to use these and any others you can get your grubby SEO mitts on!

1. Number of Followers (Twitter)

You’ll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and the more value will be associated with your URL (assuming you have remembered to link to it).

2. Quality of Followers (Twitter)

The best followers are the ones with their own communities of followers. The more high value people who follow you, and retweet your stuff, the better.

3. Relevance of Followers (Twitter)

It’s one thing getting followed and retweeted by Stephen Fry with over a million followers, but it’s also important to get the same response from accounts that are more specific to your industry. Someone with “fashion” in their description who retweets your “20 percent off the new spring collection” offer is equally valuable.

4. Number of Retweets (Twitter)

Most likely as a ratio of tweets to retweets — the more your content is reproduced by others the more authoritative it is. Obviously the more followers you have, the more likely you are to be retweeted. However, it isn’t just about retweeting other people’s content or dishing out promotions. It’s about engaging in conversation with people in the industry.

5. Number of Fans (Facebook)

You’ll need to create your own corporate profile on Facebook, which brings the same potential banana skins as a corporate Twitter feed, only multiplied numerous times due to the sheer level of engagement of people on Facebook. However, if you decide to engage with customers and potential customers on Facebook, the total number of likes your page receives will add value to your URL.

6. Number of Comments (Facebook)

A large number of likes, but little engagement, is a sure sign of someone gaming the system. People will tend to like you if you talk to them. Successful Facebook pages include a lot of content written by other people.

7. Number of Views (YouTube)

An obvious one, but any content you upload to YouTube should link to your site in the description, and the more times it is viewed, the more value will be attributed to your video.

8. User Comments (YouTube)

YouTube is also about engaging with other YouTubers and commenting on popular videos. The more you comment, the more link juice is passed back to your profile.

9. References From Independent Profiles (YouTube)

Using YouTube can bring in some really good authority if done brilliantly — if your link from your video passes some value, imagine how much more value would be passed if you could get other people to parody your work and include links to you from their profiles. The prime example remains the Cadbury’s Gorilla, but there are lots of interesting mini-campaigns trying to leverage the above.

10. Title of Video (YouTube)

Any references to your target keywords in the title of the video will help ensure that any authority passed will be relevant to a specific theme. Keywords should also be in the tags and or transcript where possible.

11. Percent of Likes vs. Dislikes (YouTube)

Easy one. The more liked your content is, the more authoritative it is.

12. Positive vs. Negative Brand Mentions (All Social Media)

Use a tool like Radian6, or a free tool, and ensure that you have significantly more positive brand mentions than negative. It won’t be 100 percent accurat

e as these things don’t pick up on sarcasm. But Google has already made investment in this area in 2011, so it’s well worth monitoring.

13. Number of Social Mentions (All Potential Media)

I see so many Philadelphia area small businesses wasting their time pumping out useless social media. Their target followers clearly have no interest. Be sure to carefully analyze your social media. If people are not liking, sharing, reviewing or following your social media then your doing something wrong.

Brian Brown

Digital Marketing Consultant

215-384-4568

Email: [email protected]

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Digital Marketing | Online Marketing

Free Philadelphia Internet Advertising | DIY Business Listings

Free Internet Advertising listed below can help local businesses increase visibility online.  Philadelphia business owners often ask “Where are some other areas I can gain exposure online?” Below are several FREE top local business directories…consider these DIY Business Listings!! Many businesses do not realize that the amount of listings and there accuracy will increase the ranking of their website.  It’s a good idea, if you are not already listed, to add your business to these listings. For DIY Business Listings the most important listings are the big search engines Google, Yahoo and BING. The links below will help you to CLAIM your listing as it verifies to the search engines you are a real business and will improve your website rankings. Do not duplicate a listing..if you are already listed just make sure its claimed. Accuracy of your listing is VERY important to make sure it matches up exactly as listed on your website. Once claimed you will have control to edit your Do It Yourself Business Listings.

Most Important – Add your business to the Google My Business formerly Google Places. Google My Business is a dashboard to control your business on Google. Google+ is part of Google My Business but Google+ is the social side of your business on Google. Once Logged in go down on the left to “Info” and make sure you fill out everything completely.

https://www.google.com/business/ 

Add your business to Yahoo Small Business

https://www.yext.com/pl/yahoo-claims/free-claim-checkout.html

Add your business to BING/MSN Map(BING Local Business Listing)

https://www.bingplaces.com/

The next most important places to list your business for FREE are on the Aggregators.  These Aggregators push your data out to a large amount of directories so its very important you are listed here and your information MUST be exactly as listed on your website. Many of the paid placement or paid listing companies use a consensus of this data when pushing you out to the directories. Below are the 3 main aggregators. Each of these are VERY important for the success of you DIY Business Listings. Factual is big one as well but recently stop providing a free listing and makes you use a paid service. Should you need a paid service for all your listings we charge $110/month.

Add your business to Infogroup

https://www.expressupdate.com/search

Add your business to Neustar Localeze

https://www.neustarlocaleze.biz/directory/Search

The following free business directories are many of the very best to use for your business. Quite often these directory listings will get your Philadelphia business listing found on the search engines allowing potential customers another way to find your business. The more places you are on the web this increases your chances of being found. Below are listed many of the more popular directories found to rank well on the search engines and will drive leads. We found many of these also provide an inbound link to your website which can be beneficial for Search Engine Optimization(SEO).

Add your business to YP

http://adsolutions.yp.com/advertise-with-us-page-A

Add your business to Superpages

http://my.dexmedia.com//spportal/quickbpflow.do

Add your business to YELP

https://biz.yelp.com/support/claiming

Add your business to Local.com

https://advertise.local.com/

Add your business to Yellowbot

https://www.yellowbot.com/signin

Add your business to Merchant Circle

http://www.merchantcircle.com/signup/

Add your Business to Philadelphia Marketing Directory

http://www.philadelphia-marketing-directory.com/add.cfm

Add your Business to Angie’s List

https://business.angieslist.com/Registration/SimpleRegistration.aspx

Add your Business to Manta

https://www.manta.com/add-your-company?rl=addacompany-header&add_driver=header&addCompany=1

Add your Business to MapQuest

https://business.mapquest.com/products/business-listing/

Add your Business to LinkedIn

https://business.linkedin.com/marketing-solutions/company-pages

Add your business to Facebook

https://www.facebook.com/pages/creation/

Add your business to Apple Maps

https://mapsconnect.apple.com/

Add your business to the Better Business Bureau

https://www.bbb.org/en/us/get-listed

Now once you have set up your Free Philadelphia Internet Advertising check them out for accuracy at Sweet IQ

Here is a good article by Bill Connard, as it backs this up post “Local Listing Management Priorities: How & Where to Syndicate Local Data”

Sweet IQ also stresses the Importance of Listings and how they help your website to rank higher. Be sure to read the DO’S and DONT’S. https://sweetiq.com/local-search-resources-faqs/

If you need help with your DIY Business Listings or any of your Internet Advertising or Marketing contact:

Brian Brown Digital Marketing Consultant – Over 20 yrs experience.
215-384-4568
150 Monument Rd | Suite 207 | Bala Cynwyd, PA  19004

www.phillyonlinemarketing.com
Linkedin Profile

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Search Engine Marketing | Search Engine Optimization

Tips on Improving your Google Places Rankings – Philadelphia Internet Advertising

Improve your Google Places Business Listing rankings in Philadelphia, PA with these 3 Easy to follow tips steps. Google is now ranking business’s “Google Places Listing” above all that hard work they put in trying to get top rankings through search engine optimization(SEO). With that in mind your Google Places Listing has become very important to business owners. Here are parts 1, 2 and 3 on how to improve your Google Places rankings.

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Web Design

Philadelphia Internet Advertising: Updating My Website – Now what?

Now that your website is updated the key is to get people on your website. I’m sure you heard someone in Philadelphia say “Without marketing your website its like putting up a billboard in the desert.”  Here are several questions you need ask yourself to improve your rankings on Google and get more traffic to your website.  If you are a small business in Philadelphia this is free internet advertising it just takes time.

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Digital Marketing | Pay Per Click Marketing | Re-Targeting

Internet ReMarketing or ReTargeting – A Win Win for your Philadelphia Business

Possibly you noticed about 95% of the people that visit your website never contact you….where did they go?  Chances are many bought from a competitor.  What if you could promote a special offer to these people after they left your website to pull them back to YOUR website?  How mush easier is it to market to people already familiar with your products & services than trying to entice new customers? Watch this 2 minute video, I think it makes a lot of sense for marketing any Philadelphia business.

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Digital Marketing | Online Marketing

Choosing an Internet Marketing company for your Local Philadelphia business.

While there are many factors that can influece your decision when choosing an internet marketing company to handle your philadelphia internet advertising.  I could spend quite some time elaborating. I think this brief blog article spells it out pretty well.  Remember to ask your rep how many campaigns have they run, how many years experince and what type of retention rate do they have in keeping thier accounts.

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Digital Marketing | Online Marketing

Google Adwords – Philadelphia Internet Advertising

I regularly read the latest articles on how to improve your Google adwords campaigns for local Philadelphia based businesses. I personally am running over 50 of them now. Over the years I have learned many techniques on how to improve results for Google Adwords. I’m not ready to spill all my secrets but here are several good articles I’ve collected for improving Google Adwords.

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Digital Marketing | Online Marketing

Philadelphia Internet Marketing Consultant

Philadelphia Internet Marketing Consultant

For Philadelphia local business owners, finding the right Philadelphia Internet Marketing Consultant is a must. In today’s fast-paced age of information sharing, you can’t afford to ignore the power of the Internet for your business. Local Philadelphia business owners without a website could be missing out on business.

Philadelphia Website Internet Marketing
For those who have an existing website, marketing is crucial to long-term success. As the needs of consumers grow, your website internet marketing must be in line with your customer’s expectations. Marketing through popular social media sites and using programs like Google AdWords is no longer an option, you need these programs to help grow your business. Get a Marketing Consultant than can get the results you need.

Search Marketing Philadelphia
Think about the last time you purchased a new product or service. Chances are that you conducted your own research before you got started. This is where search marketing comes into play, as more people are turning to their favorite search engines to find out about the products they want to buy.  Finding a local Philadelphia Internet marketing consultant to help you find the most cost effective programs for your local business is the key to successful internet marketing.

Various Internet Marketing Services
Internet marketing is far more than posting a website and updating it from time to time. Today, Internet marketing involves pay per click advertising, social media advertising and Google Adwords. When used in conjunction with other forms of advertising, these programs can help grow your business.
Today, internet marketing is a must for business owners of all sizes.  No longer can business owners afford to ignore the power of the Internet, in fact, the smaller the business, the more likely that they need a strong web presence.  Social media marketing, paid to click advertising and a strong website are all components of successful business ventures.

Call or email me for more information. Chances are I’m currently doing Philadelphia Internet Marketing for several businesses right in your area. I can show the great results they receive and how you can easily get top results for your local business. My consultations are free and so far everyone has said its been very helpful. Find out how much you don’t know and get more leads and sales from your website marketing.

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

Philly Internet Marketing

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Digital Marketing | Online Marketing | Search Engine Marketing | Search Engine Optimization

Philadelphia Small Businesses Are Discovering Local Online Marketing

When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.

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Digital Marketing | Search Engine Optimization | Web Design

Philadelphia Businesses Need to Optimize Their Web Pages for Top Rankings

I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year.  THATS HUGE!!

10 Elements of a Perfectly Optimized Page

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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