Google Places listings on Google search results plays a crucial part in how your local customers contact or get in touch with you. Not long ago when you searched for a local business Google would show a map with about 7 businesses listed next to it. Google now moved the map to the top right of your screen and those Google Business listings are getting listed at the top of the search and, quite often, above all that time and effort you spent doing SEO. So your Local Business Listing is now called your Google Places listing and its now more important than ever. Below is a 2 part article that I recommend not only Philadelphia Businesses to read over but all local businesses who find it important to be at the top of the Google search.
Every single medium, from TV, radio, newspaper, magazines and the YellowPages have lost a lot of ground to the Internet in recent years. People are spending a lot of their time online, instead of those other options. If Philadelphia local businesses want to survive, let alone, to thrive, the owners are going to have to focus on marketing on the Internet.
I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year. THATS HUGE!!
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I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.