Why are Title Tags so important to Philadelphia Businesses? They are one of the most important pieces of information you can provide a search engine(Like Google) as it tells the search engine what the page is about. The Title Tag must be unique to each page of your website just as every page on your website should be unique. The search engines definitely dislike duplicate content. A Title Tag ranges from 55 to 60 characters any longer and it won’t get seen anyway as that’s all the search engine displays. The words in your Title Tag should also consist of top search words that people would use to find your page. These top searched words should also be listed several times throughout the content of the page which gives the Title Tag relevancy to the page content. The Title Tag for your page then gets indexed on the search engine and shows up in the top line of your search(see the red arrows in the above image). Too often businesses will put words in the Title Tag that are not listed on the page content…not good for rankings.
Your Metatag Description is just as important as it gives further details in about 150 characters of what the page is about.
So the Title Tag and Metatag Description are very similar as with both you want to use relevant content from the page and try to use the words that people are searching which are relevant to your page. Remember content is still king in the SEO world so 250 words on a webpage is minimum but 800 words relevant to the Title Tag and Metatag Description will rank even better.
Here is a great article by Christopher Ratcliff that helps to better explain.
