I am a senior internet marketing consultant here in Philadelphia. I’ve had many local businesses ask me what they need to do so their business shows up well on Google, Yahoo & Bing. I put together some information to help local businesses get a head start on marketing their website online.
Possibly you noticed about 95% of the people that visit your website never contact you….where did they go? Chances are many bought from a competitor. What if you could promote a special offer to these people after they left your website to pull them back to YOUR website? How mush easier is it to market to people already familiar with your products & services than trying to entice new customers? Watch this 2 minute video, I think it makes a lot of sense for marketing any Philadelphia business.
Every single medium, from TV, radio, newspaper, magazines and the YellowPages have lost a lot of ground to the Internet in recent years. People are spending a lot of their time online, instead of those other options. If Philadelphia local businesses want to survive, let alone, to thrive, the owners are going to have to focus on marketing on the Internet.
The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online. Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More. At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.
I have done several posts about the importance and value of meta tags. However, I still see clients regularly with wrong meta tags or typically they use the same tag on every page of their website. I read this good article below that I feel can help local Philadelphia business owners have a better understanding about meta tags to gain better rankings and more sales. While the article points out that meta tags are not the one key to top rankings they due stress there importance and how to best use them. Be sure each page of your website has a unique Title Tag and Meta Tags. Remember each word in your tags MUST match words that are listed on the web page exactly.
