Tag Archives: Marketing

Digital Marketing | Search Engine Marketing | Search Engine Optimization

3 Ways Combining Search Advertising + SEO Enhances Your Digital Marketing

SEO + Search Marketing

By MELISSA WOODRING

Many people look at search advertising and SEO as two separate marketing strategies. And, while they do yield different results and can help you reach different goals, there are many ways that your search advertising and SEO efforts can complement each other and lead to a more successful strategy online. Here are three ways using search advertising and SEO can enhance your digital marketing.

1. Increase Brand Awareness

Combining search advertising and SEO provides extra exposure on the search engine results pages (SERPs), which can increase brand awareness. Even if you rank in the top spot in organic SERPs, a PPC ad at the top of the page can improve traffic by 50%. If you’re dominating both the organic and paid search results page, then your website traffic is more likely to increase.

Additionally, SEO is a long-term strategy, and it can take a little time before you start to notice your efforts paying off. So, running a paid search campaign while you’re building up your organic presence can help you see more immediate results as your ad can show while you’re working to make search engines love your website.

Increases visibility and reach: Search advertising and SEO work hand in hand to increase your online visibility and reach. SEO helps you rank higher in organic search results, while search advertising allows you to place paid ads at the top of search engine results pages (SERPs) for specific keywords. By combining these two strategies, you can dominate the search results page and reach more potential customers.

2. Provide Insights to Help You Improve Campaigns

The data you get from your search advertising and SEO campaigns can be analyzed and applied to other aspects of your digital marketing. Through your search advertising campaigns, you can check which keywords and text ads have the highest conversion rate and use that information to improve your SEO strategy. You can also see which keywords or phrases are bringing in the most organic visits, and use those insights to refine your PPC ads. For example, if you’re a mechanic and notice that “Tire Repair Dallas” is your top-performing organic keyword phrase, you can run search advertising campaigns around that portion of your business to attract both paid and organic traffic.

Provides valuable data and insights: Both search advertising and SEO provide valuable data and insights that can help you optimize your digital marketing campaigns. Search advertising allows you to track the performance of your ads, including impressions, clicks, and conversions. SEO provides data on your website’s traffic, user behavior, and keyword rankings. By combining this data, you can gain a deeper understanding of your target audience and how they interact with your website.

3. Help You Target the Right People & Try New Things

The data you collect from your PPC and SEO campaigns can also help you uncover details about your target audience, which can help you launch an even more integrated strategy to boost your brand and reputation online. It also gives you the flexibility to try new things. Since search advertising often yields quicker results, it can be a good way to test out a new target area to see if you can draw in customers from a different location. From there, you can implement the strategy into your SEO campaign.

Increases overall ROI: Combining search advertising and SEO can lead to increased ROI (Return on Investment) for your digital marketing campaigns. By targeting both paid and organic search results, you can capture more clicks and conversions. Additionally, optimizing your website for SEO can lead to increased website traffic and improved user experience, which can lead to more conversions over time. By combining these strategies, you can maximize the impact of your digital marketing budget and improve your overall ROI.

A combined search advertising and SEO strategy can help you in many areas of your online marketing. To learn more about how using multiple digital marketing strategies can help you improve your online presence and see more results, visit our Solutions.

Brian Brown
Digital Marketing Consultant

215-384-4568

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004

Email: [email protected]

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Content Marketing | Web Design

Philadelphia Website Marketing Starter Guide

Philadelphia Website Marketing Starter Guide

I am a senior internet marketing consultant here in Philadelphia. I’ve had many local businesses ask me what they need to do so their business shows up well on Google, Yahoo & Bing. I put together some information to help local businesses get a head start on marketing their website online.

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Online Marketing

What Local Philadelphia Businesses Should Know About Marketing on the Internet

Every single medium, from TV, radio, newspaper, magazines and the YellowPages have lost a lot of ground to the Internet in recent years. People are spending a lot of their time online, instead of those other options. If Philadelphia local businesses want to survive, let alone, to thrive, the owners are going to have to focus on marketing on the Internet.

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Branding | Content Marketing | Digital Marketing | Online Marketing

Philadelphia Businesses – Have You Learned About The “ZERO MOMENT OF TRUTH”?

The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online.  Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More.  At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.

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Online Marketing | Search Engine Marketing | Search Engine Optimization

More Metatag Help for Local Philadelphia Businesses

I have done several posts about the importance and value of meta tags. However, I still see clients regularly with wrong meta tags or typically they use the same tag on every page of their website.  I read this good article below that I feel can help local Philadelphia business owners have a better understanding about meta tags to gain better rankings and more sales.  While the article points out that meta tags are not the one key to top rankings they due stress there importance and how to best use them. Be sure each page of your website has a unique Title Tag and Meta Tags. Remember each word in your tags MUST match words that are listed on the web page exactly.

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