Tag Archives: local Philadelphia internet

Digital Marketing | Pay Per Click Marketing | Re-Targeting

Philadelphia Businesses may have heard of Remarketing but how about Retargeting?

If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website.  This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.

Now here comes Search Remarketing. Your local website may be very good, but even the best websites only capture about 5% of the local traffic searching for your services. So Search Remarketing, helps you to reach out to the other 95% that never visited your website.

Here is how it works, lets say you are researching information on “Plastic Surgery”.  You may visit many websites looking up information, articles and reviews about “Plastic Surgery”. I’m sure you have wondered how some of these informational type websites are making money….they sell their data. Just like in your Google Analytics, these websites know what word you searched and when you searched it. They also dropped a tracking cookie on your computer when you did the search. We buy that data, so now we can follow you around the web and know exactly what time and date you searched the word “Plastic Surgery”. As your potential local customers visit our thousands of partner websites, which covers about 90% of the US online audience, we can show your ad to these people. The power behind Retargeting is that it combines the classic remarketing with search remarketing to give you a very powerful, extremely locally targeted way to reach your customer base.  We track all the activity including impressions, visits, and more. You can see your results 24/7 by logging in to your our platform.

I hope you are excited as I am about this new service.

For any questions of concerns please contact

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Digital Marketing | Online Marketing | Pay Per Click Marketing | Search Engine Marketing

How to Reach Customers Searching for my Business?

google search

Little tough to grasp but once you realize the potential for your Business…its very impressive!!

This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.

Its called – ReTargeting please do not confuse this with stand alone Remarketing.

Example:

The person searching below is interested in a Toyota Camry and clicked on Kelly Blue Book.  Kelly Blue Book inserts a tracking cookie in their computer.

We buy these cookies from Kelly Blue Book and thousands of other websites. We now know the time, date, location and keyword(toyota camry) from that person due to the tracking cookie.

We can now follow this person around as they surf on other website showing them your Toyota Camry Display ad.

You choose the search words you want to use and the towns where you want to reach people and we serve them up your display ads as they surf the web..on thousands of websites covering over 90% of the total online audience .  Reaches 10’s of thousands of customers you would have missed out on. At about $10/per thousand impressions.. When can we get together so I can show you more?

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

www.linkedin.com/in/ppcinternetmarketing

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