When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.
I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year. THATS HUGE!!
10 Elements of a Perfectly Optimized Page
Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004
I can’t tell you how many times Philadelphia area businesses want to meet with me because they are not getting much results from their website. Then I see whoever created the website simply did not set up the tags or did them wrong. These Philadelphia businesses could be getting hundreds even thousands of more hits to their website if they just had their tags set up correctly(unique tags per each page of their website). This article I read this morning will help those type of clients. Learn how to write effective Title Tags and Meta Tags as both are 2 of the most important factors for top SEO rankings on the search engines.
I have recommended many of my clients to get active on Facebook…some do some don’t. For those of you that understand the value of communicating and interacting with your local customer base this article has some great ideas for Facebook marketing.
The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online. Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More. At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.
I have done several posts about the importance and value of meta tags. However, I still see clients regularly with wrong meta tags or typically they use the same tag on every page of their website. I read this good article below that I feel can help local Philadelphia business owners have a better understanding about meta tags to gain better rankings and more sales. While the article points out that meta tags are not the one key to top rankings they due stress there importance and how to best use them. Be sure each page of your website has a unique Title Tag and Meta Tags. Remember each word in your tags MUST match words that are listed on the web page exactly.
I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.
Remarketing and retargeting are two similar digital advertising strategies that are often used interchangeably, but they have slightly different meanings.
Remarketing typically refers to the process of showing targeted ads to people who have already interacted with your website or mobile app in some way, such as by visiting a specific page, adding an item to their cart, or filling out a form. The goal of remarketing is to bring these people back to your website or app and encourage them to complete a desired action, such as making a purchase or filling out a form.
Retargeting, on the other hand, typically refers to the process of showing targeted ads to people who have interacted with your brand in some way, but not necessarily on your website or app. For example, retargeting can involve showing ads to people who have visited your social media profiles or engaged with your email marketing campaigns.
In Philadelphia, PA, there are Philly Online Marketing specializes in remarketing and retargeting. This agency can help you create and execute effective remarketing and retargeting campaigns that can drive traffic and sales for your business.
Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.
The best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.
To take advantage of this great program contact Brian Brown ….CPM’s run about $10.
We clearly track all your results in the Client Center that available 24/7.
Brian Brown
Digital Marketing Consultant
Phone: 215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004
