When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.
I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year. THATS HUGE!!
Digital Marketing Consultant
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I can’t tell you how many times Philadelphia area businesses want to meet with me because they are not getting much results from their website. Then I see whoever created the website simply did not set up the tags or did them wrong. These Philadelphia businesses could be getting hundreds even thousands of more hits to their website if they just had their tags set up correctly(unique tags per each page of their website). This article I read this morning will help those type of clients. Learn how to write effective Title Tags and Meta Tags as both are 2 of the most important factors for top SEO rankings on the search engines.
The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online. Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More. At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.