Every single medium, from TV, radio, newspaper, magazines and the YellowPages have lost a lot of ground to the Internet in recent years. People are spending a lot of their time online, instead of those other options. If Philadelphia local businesses want to survive, let alone, to thrive, the owners are going to have to focus on marketing on the Internet.
I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year. THATS HUGE!!
10 Elements of a Perfectly Optimized Page
Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004
I can’t tell you how many times Philadelphia area businesses want to meet with me because they are not getting much results from their website. Then I see whoever created the website simply did not set up the tags or did them wrong. These Philadelphia businesses could be getting hundreds even thousands of more hits to their website if they just had their tags set up correctly(unique tags per each page of their website). This article I read this morning will help those type of clients. Learn how to write effective Title Tags and Meta Tags as both are 2 of the most important factors for top SEO rankings on the search engines.
How to Write Title Tags For Search Engine Optimization.
Brian Brown is a Senior Internet Marketing Consultant with Philly Online Marketing running over 100 internet marketing campaigns for local Philadelphia area based businesses.
For any questions or concerns feel free to call Brian at 215-384-4568 or email him at [email protected]
I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.
Little tough to grasp but once you realize the potential for your Business…its very impressive!!
This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.
Its called – ReTargeting please do not confuse this with stand alone Remarketing.
Example:
The person searching below is interested in a Toyota Camry and clicked on Kelly Blue Book. Kelly Blue Book inserts a tracking cookie in their computer.
We buy these cookies from Kelly Blue Book and thousands of other websites. We now know the time, date, location and keyword(toyota camry) from that person due to the tracking cookie.
We can now follow this person around as they surf on other website showing them your Toyota Camry Display ad.
You choose the search words you want to use and the towns where you want to reach people and we serve them up your display ads as they surf the web..on thousands of websites covering over 90% of the total online audience . Reaches 10’s of thousands of customers you would have missed out on. At about $10/per thousand impressions.. When can we get together so I can show you more?
Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004