Tag Archives: Internet ReTargeting

Digital Marketing | Pay Per Click Marketing | Re-Targeting

Philadelphia Businesses may have heard of Remarketing but how about Retargeting?

If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website.  This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.

Now here comes Search Remarketing. Your local website may be very good, but even the best websites only capture about 5% of the local traffic searching for your services. So Search Remarketing, helps you to reach out to the other 95% that never visited your website.

Here is how it works, lets say you are researching information on “Plastic Surgery”.  You may visit many websites looking up information, articles and reviews about “Plastic Surgery”. I’m sure you have wondered how some of these informational type websites are making money….they sell their data. Just like in your Google Analytics, these websites know what word you searched and when you searched it. They also dropped a tracking cookie on your computer when you did the search. We buy that data, so now we can follow you around the web and know exactly what time and date you searched the word “Plastic Surgery”. As your potential local customers visit our thousands of partner websites, which covers about 90% of the US online audience, we can show your ad to these people. The power behind Retargeting is that it combines the classic remarketing with search remarketing to give you a very powerful, extremely locally targeted way to reach your customer base.  We track all the activity including impressions, visits, and more. You can see your results 24/7 by logging in to your our platform.

I hope you are excited as I am about this new service.

For any questions of concerns please contact

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Digital Marketing | Re-Targeting

Remarketing and/or Retargeting – Philadelphia, PA

Remarketing

Remarketing and retargeting are two similar digital advertising strategies that are often used interchangeably, but they have slightly different meanings.

Remarketing typically refers to the process of showing targeted ads to people who have already interacted with your website or mobile app in some way, such as by visiting a specific page, adding an item to their cart, or filling out a form. The goal of remarketing is to bring these people back to your website or app and encourage them to complete a desired action, such as making a purchase or filling out a form.

Retargeting, on the other hand, typically refers to the process of showing targeted ads to people who have interacted with your brand in some way, but not necessarily on your website or app. For example, retargeting can involve showing ads to people who have visited your social media profiles or engaged with your email marketing campaigns.

In Philadelphia, PA, there are Philly Online Marketing specializes in remarketing and retargeting.  This agency can help you create and execute effective remarketing and retargeting campaigns that can drive traffic and sales for your business.

Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.

The best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.

To take advantage of this great program contact Brian Brown ….CPM’s run about $10.

We clearly track all your results in the Client Center that available 24/7.

Brian Brown
Digital Marketing Consultant
Phone: 215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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Digital Marketing | Online Marketing | Pay Per Click Marketing | Search Engine Marketing

How to Reach Customers Searching for my Business?

google search

Little tough to grasp but once you realize the potential for your Business…its very impressive!!

This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.

Its called – ReTargeting please do not confuse this with stand alone Remarketing.

Example:

The person searching below is interested in a Toyota Camry and clicked on Kelly Blue Book.  Kelly Blue Book inserts a tracking cookie in their computer.

We buy these cookies from Kelly Blue Book and thousands of other websites. We now know the time, date, location and keyword(toyota camry) from that person due to the tracking cookie.

We can now follow this person around as they surf on other website showing them your Toyota Camry Display ad.

You choose the search words you want to use and the towns where you want to reach people and we serve them up your display ads as they surf the web..on thousands of websites covering over 90% of the total online audience .  Reaches 10’s of thousands of customers you would have missed out on. At about $10/per thousand impressions.. When can we get together so I can show you more?

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

www.linkedin.com/in/ppcinternetmarketing

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