I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.
Remarketing and retargeting are two similar digital advertising strategies that are often used interchangeably, but they have slightly different meanings.
Remarketing typically refers to the process of showing targeted ads to people who have already interacted with your website or mobile app in some way, such as by visiting a specific page, adding an item to their cart, or filling out a form. The goal of remarketing is to bring these people back to your website or app and encourage them to complete a desired action, such as making a purchase or filling out a form.
Retargeting, on the other hand, typically refers to the process of showing targeted ads to people who have interacted with your brand in some way, but not necessarily on your website or app. For example, retargeting can involve showing ads to people who have visited your social media profiles or engaged with your email marketing campaigns.
In Philadelphia, PA, there are Philly Online Marketing specializes in remarketing and retargeting. This agency can help you create and execute effective remarketing and retargeting campaigns that can drive traffic and sales for your business.
Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.
The best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.
To take advantage of this great program contact Brian Brown ….CPM’s run about $10.
We clearly track all your results in the Client Center that available 24/7.
Digital Marketing Consultant
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004