I have recommended many of my clients to get active on Facebook…some do some don’t. For those of you that understand the value of communicating and interacting with your local customer base this article has some great ideas for Facebook marketing.
The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online. Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More. At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.
If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website. This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.
Little tough to grasp but once you realize the potential for your Business…its very impressive!!
This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.