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Tag Archives: Internet Advertising Philadelphia

Social Media

Philadelphia Small Business Marketing on Facebook

I have recommended many of my clients to get active on Facebook…some do some don’t.  For those of you that understand the value of communicating and interacting with your local customer base this article has some great ideas for Facebook marketing.

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Branding | Content Marketing | Digital Marketing | Online Marketing

Philadelphia Businesses – Have You Learned About The “ZERO MOMENT OF TRUTH”?

The ‘Zero Moment Of Truth” can help give Local Philadelphia Business owners and all other business owners a new fresh understanding how people are finding out about your company online.  Its not just about your Website anymore..Reviews, Directories, Blogs, Facebook, Twitter, YouTube and More.  At the link I provided below, watch the short video and download the reading material then let me know how the ZMOT has changed your perspective on with your online marketing strategy.

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Online Marketing | Search Engine Marketing | Search Engine Optimization

More Metatag Help for Local Philadelphia Businesses

I have done several posts about the importance and value of meta tags. However, I still see clients regularly with wrong meta tags or typically they use the same tag on every page of their website.  I read this good article below that I feel can help local Philadelphia business owners have a better understanding about meta tags to gain better rankings and more sales.  While the article points out that meta tags are not the one key to top rankings they due stress there importance and how to best use them. Be sure each page of your website has a unique Title Tag and Meta Tags. Remember each word in your tags MUST match words that are listed on the web page exactly.

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Digital Marketing | Pay Per Click Marketing | Re-Targeting

Philadelphia Businesses may have heard of Remarketing but how about Retargeting?

If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website.  This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.

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Digital Marketing | Online Marketing | Pay Per Click Marketing | Search Engine Marketing

How to Reach Customers Searching for my Business?

Little tough to grasp but once you realize the potential for your Business…its very impressive!!

This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.

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