Google +1 – Google’s answer to Facebook’s “Like” button
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Google +1 is Google’s attempt at becoming more social and its answer to Facebook’s “like” button. Google said they will show +1 buttons next to search results and then will also include it in the search ads(Google Adwords). The Google +1’s are public and tied to users Google Profiles. Google +1 is intended to personalize search results and search ads by recommending sites from people in your social network.