Blogging is integral to an organization’s online content marketing strategy regardless if you are a multinational company, or a small business.

Why is it Important for my business to blog post? Blogging has many benefits to an organization, and below are some of them:

Blogs Drive traffic to your website

By creating relevant content for your customers, you can use your blog as a marketing tactic to drive traffic back to your website. The blog on your website is the foundation for all of your social media marketing. If you are also on LinkedIn, Pinterest, Twitter, Facebook, or anywhere else, you can post links with relevant images of your blog articles to give your social followers that urge to click through to your website. You can also post inbound links directly in your blog articles; this has the benefit of driving traffic to specific landing pages of your website.

Blogs Increase your SEO

Fresh content is the key to beating out your competitors in search engine results – Blogs increase your SEO. In all your articles, use relevant keywords. List out the keywords, categories and topics you want your business to be found. Apart from the keywords, you can also use related expressions when writing your posts. Blogging regularly about your customer lifestyle, industry, business or product will naturally increase your search keywords. Topics and Keywords on your website are an important way in which Google finds your site. Other search engines also work in a similar manner. Your website gets indexed for just so many words…in order expand your reach on search engines you need to write blogs about content that may not be on your website.

Blogs help you Develop healthier customer relationships

Blogging about your product or business on a regular basis deepens your connection with your clients. This is because your clients will be able to get to know your product or business better from the comfort of their homes. Talking freely about your product also helps to build trust because consumers like to be informed, and they will appreciate that you are the one teaching them. To build more trust you can respond to comments and answer questions that are raised.

Blogs help in Establishing Your Business as a Leader in the Industry

Providing expert and valuable information in your blog posts can help you build clout in your industry. Over time, your blog becomes a reference point for informative content. This is especially important for small businesses that are still fighting for space to compete with larger companies.