Doing SEO (Search Engine Optimization) is very important for your business website, it should be a requirement. However, many businesses find it hard to do content marketing which is very time consuming. Per Wikipedia Content Marketing is..any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc..
I agree, its very difficult to come up with unique custom content to pump out to the internet. With that being said I came across this article today which points out many other items you can do to help your search engine rankings.
If you get a chance, I highly recommend you read over this article called “How to do SEO for Local Business, WITHOUT Content Marketing” by Pratik Dholakiya. I think you’ll find it beneficial.
Should you have any questions or concerns about the article, please feel free to contact me.
Digital Marketing Consultant
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