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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization Philadelphia – SEO

Actual Search Engine Optimization results for a Local Philadelphia Appliance Store using Reachlocal.

                    Budget      Impressions          Visits         Calls    Forms

Month 1    $1000            32,795                   1,234          116         4

Month 2    $1000           42,528                   1,924          222        5

Month 3    $1000           48,354                   1,838          293        8

Search Engine Optimization Philadelphia or SEO Philadelphia is the key to getting your website to generate increased sales.  While many will offer such a service no one has mastered Search Engine Optimization or SEO as well as Reachlocal. The Reachlocal platform runs a search campaign on many different search engines such as Google, Yahoo, Bing.    So how is this beneficial you ask?  Anyone can do a search campaign and generate clicks to your website.  However what if you were able to target your adwords/search campaign just on the words people were searching that were generating Calls and Form Submittals? As your search marketing campaign gets clicks/Visits on various search terms the platform is able to assign a value to keywords that generate the most calls and forms. Through patent pending technology the platform is able to locate the search terms that get the most leads at the lowest cost and target your ad budget to these search terms.  Not only that but search terms that are generating visits to your website but not converting to a lead, the platform automatically lowers the spend on these search terms. This allows more money to be spent on the lowest cost keywords generating the most leads – Search Engine Optimization. So if you are in need of Search Engine Optimization Philadelphia you came to the right place.  While this is all well and good it also takes a highly skilled and trained internet marketing professional to monitor your campaign. This  is where you want to contact Brian Brown at Reachlocal through my blog site at Philadelphia Internet Marketing.  Brian has almost 10 years experience at Reachlocal and many more years prior to Reachlocal.

Take the complexity out of marketing online by providing internet marketing strategies adapted specifically for local businesses. With patent-pending technology, a dedicated local Internet Marketing Consultant (IMC) we’ll handle everything from start to finish by squeezing the most out of your marketing budget and prove it every step of the way. So Call Philadelphia Internet Marketing and Reachlocal today at 484-278-6576 and get started!

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Search Engine Optimization

Importance of Title Tags to Improve Your SEO and Rank Higher in Philadelphia

Why are Title Tags so important to Philadelphia Businesses?  They are one of the most important pieces of information you can provide a search engine(Like Google) as it tells the search engine what the page is about.  The Title Tag must be unique to each page of your website just as every page on your website should be unique. The search engines definitely dislike duplicate content. A Title Tag ranges from 55 to 60 characters any longer and it won’t get seen anyway as that’s all the search engine displays.  The words in your Title Tag should also consist of top search words that people would use to find your page.  These top searched words should also be listed several times throughout the content of the page which gives the Title Tag relevancy to the page content.  The Title Tag for your page then gets indexed on the search engine and shows up in the top line of your search(see the red arrows in the above image). Too often businesses will put words in the Title Tag that are not listed on the page content…not good for rankings.

Your Metatag Description is just as important as it gives further details in about 150 characters of what the page is about.

So the Title Tag and Metatag Description are very similar as with both you want to use relevant content from the page and try to use the words that people are searching which are relevant to your page.  Remember content is still king in the SEO world so 250 words on a webpage is minimum but 800 words relevant to the Title Tag and Metatag Description will rank even better.

Here is a great article by Christopher Ratcliff that helps to better explain.

How to write meta title tags for SEO

 

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Search Engine Optimization | Social Media

Philadelphia Social Media – Top 13 Social Media Ranking Factors for SEO

In speaking with many small business owners I’ve found quite a few are either doing social media or looking to learn more about Philadelphia Social Media. I found a great article by Gareth Owen which I feel can go a long way for improving small bussiness’s Philadelphia social media.

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Search Engine Marketing | Search Engine Optimization

How to Improve your Google Places Listing in Philadelphia, PA

Google Places listings on Google search results plays a crucial part in how your local customers contact or get in touch with you. Not long ago when you searched for a local business Google would show a map with about 7 businesses listed next to it. Google now moved the map to the top right of your screen and those Google Business listings are getting listed at the top of the search and, quite often, above all that time and effort you spent doing SEO.  So your Local Business Listing is now called your Google Places listing and its now more important than ever.  Below is a 2 part article that I recommend not only Philadelphia Businesses to read over but all local businesses who find it important to be at the top of the Google search.

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Search Engine Marketing | Search Engine Optimization

Tips on Improving your Google Places Rankings – Philadelphia Internet Advertising

Improve your Google Places Business Listing rankings in Philadelphia, PA with these 3 Easy to follow tips steps. Google is now ranking business’s “Google Places Listing” above all that hard work they put in trying to get top rankings through search engine optimization(SEO). With that in mind your Google Places Listing has become very important to business owners. Here are parts 1, 2 and 3 on how to improve your Google Places rankings.

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