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Search Engine Optimization

Search Engine Optimization – The Backbone of Digital Marketing

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Since the dawn of the digital age, businesses in Philadelphia have been increasingly embracing digital marketing strategies. If you are one of these businesses, you will surely have come across the term SEO marketing. It is a complicated marketing strategy, but one that is crucial for your business to thrive or even survive in this day and age. This article will equip you with all the basics you need to know about this marketing tactic.

What is SEO Marketing?

SEO is a complex and multifaceted marketing process that makes your website more visible on the search engine results page by increasing its SERP ranking. This directly leads to more organic online traffic because naturally, people tend to click on what appears on the first few slots of their search results.

More traffic essentially means more potential customers hence increased profitability. Furthermore, a high SERP ranking also improves your brand awareness. It helps your business appear more of an authority in the industry, thereby allowing you to earn the trust of your relevant audience.

Crucial Elements That Make Up SEO Marketing

Keywords

Keywords can be described as words and short phrases that people use when searching for something online. Keywords are also an effective way for businesses to connect with prospects searching for a product related to their field.

A great SEO practice revolves around well-researched keywords. When looking for keywords, it’s crucial to look for ones with low competition and high search rates. Also, try to integrate all three types of keywords into your content which are as follows:

  • short-tail keywords (such as socks),
  • long-tail keywords (such as red stripe Christmas socks)
  • local keywords (such as Christmas socks for sale in Philadelphia)

Content

To put it simply, SEO marketing can be described as the optimization of your content to make it more discoverable to relevant people through search engines. Your content is what SEO gets integrated into, and so without relevant content, this marketing strategy cannot exist.

For example, a sports shop owner wanting to improve their visibility will publish content covering different topics which are relevant to their business, for instance, best baseball bats or best swimming trunks. SEO will make it so that when people search for anything related to sports, their business webpage is among the first search results that pop up on their screens.

It is important that the content is interesting, educational, relevant, and not too obvious in its purpose to advertise your business. Some common forms of content include:

  • Videos
  • Blogs
  • How-to guides
  • Listicles
  • Podcasts
  • Social media posts

Off-Page SEO

External content optimization that takes place outside of your site is referred to as off-page SEO.

Back-linking is the most common off-page SEO approach since high-quality backlinks make your site appear more valuable to search engines helping you develop authority and improve your ranking.

Local SEO

Local SEO is another important element of SEO marketing that helps your business become more discoverable through a better SERP ranking for local search results. For instance, suppose you’re a restaurant business. When a person searches for restaurants in Philadelphia, local SEO will make it so that your business site is among the first results the user is presented with.

Benefits of SEO Marketing

Following are some of the main benefits of good SEO writing:

  • More traffic hence better lead conversion rate
  • Enhanced business awareness
  • Improved profitability
  • Authoritative image for business
  • It helps earn prospect’s trust

Wrapping It Up!

The somewhat complicated nature of SEO marketing makes it challenging for a novice to navigate its waters, and that is why you need the assistance of an experienced digital marketing agency such as Philly Online Marketing. They have been providing digital marketing services in the city of Philadelphia for many years. Their team comprises industry veterans, ensuring you get to avail the very best services. For more details, visit their website.

Brian Brown
For 20+ years, Brian has helped businesses develop unique and effective digital marketing programs that drive incremental revenue opportunities so your business can get more sales and leads. Highly proficient in digital marketing including SEM, SEO, Display, Remarketing, content syndication, mobile, web design and social networking. He is Google and Yahoo/Bing Certified with a solid understanding of Microsoft AdCenter, Google Adwords and Google Analytics.
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