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Online Marketing | Search Engine Optimization

Reviews and why you NEED them for Local SEO.

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Reviews – Love them or hate them, online reviews play a huge role in how consumers buy from local business.

Lets start by breaking down a typical search by a consumer. You have a need for a plumber, maybe a Lawyer. You might reach out to social media or call a friend asking if they can recommend someone. So you may or may not have located anyone from a referral. So next step would be to do a search in the local area… something similar to “Plumber Philadelphia”or “Laywer Philadelphia”. You slide down to the business listings….now here is the important part….YOU click on the business with the most leads and the highest ratings. The Most leads and HIGHEST ratings. Why do we emphasize “MOST leads and HIGHEST ratings” because you need those reviews.

Even if you got a referral you are still going to check reviews…without the reviews their is not enough information to make an informed educated decision if you can TRUST the business.

In a recent conversation with Google they said the amount of reviews you have and the star rating has an impact on how you rank on the business listings. Other factors include verifying and completely filling out the “info” section at Google my Business.  Once set up don’t change the info in Google My Business. Making sure you regularly log into Google My Business. Using Google My Business to respond to each review. Adding photos was also important – for more from Google read here https://support.google.com/business/answer/7091?hl=en

Below are several blog posts you may find helpful for your Review efforts and helping your SEO….94% check online reviews before contact a business.

Earning Your Stars: Managing Online Reviews

Where’s the Love? 4 Ways to Get More Online Reviews

Reviews FAQs: What Review Sites Should I Focus On?

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
o 484-278-6576 | c 215-384-4568
Email: info@phillyonlinemarketing.com
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

Philly Internet Marketing

Brian Brown
Brian Brown
For 20+ years, Brian has helped businesses develop unique and effective digital marketing programs that drive incremental revenue opportunities so your business can get more sales and leads. Highly proficient in digital marketing including SEM, SEO, Display, Remarketing, content syndication, mobile, web design and social networking. He is Google and Yahoo/Bing Certified with a solid understanding of Microsoft AdCenter, Google Adwords and Google Analytics.
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