I have done several posts about the importance and value of meta tags. However, I still see clients regularly with wrong meta tags or typically they use the same tag on every page of their website. I read this good article below that I feel can help local Philadelphia business owners have a better understanding about meta tags to gain better rankings and more sales. While the article points out that meta tags are not the one key to top rankings they due stress there importance and how to best use them. Be sure each page of your website has a unique Title Tag and Meta Tags. Remember each word in your tags MUST match words that are listed on the web page exactly.
2 tools I use quite often:
Meta tag Analyzer – This shows the accuracy and relevancy of your tags
Keyword Density Tool – Words in your tags are very important to your business so you want to rank well for them. You want to make sure they are on the webpage with about 6% keyword density…no higher or you can get penalized.
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