Search Engine Marketing | Social Media

Google +1 – Google’s answer to Facebook’s “Like” button

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Google +1 is Google’s attempt at becoming more social and its answer to Facebook’s “like” button. Google said they will show +1 buttons next to search results and then will also include it in the search ads(Google Adwords). The Google +1’s are public and tied to users Google Profiles. Google +1 is intended to personalize search results and search ads by recommending sites from people in your social network.

Rob Spiro, Product Manager at Google said “The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”

This feature is slowly rolled out to Google.com, but you can try it by enabling the +1 search experiment. For those who want to start the Google +1 sensation early, Google users must be signed into their account and then head to the experimental search site. Google +1’s URLs look a little different than what you may be used too (here’s the homepage for Google +1: http://www.google.com/+1).

With my many years doing internet consulting, for those of you that regularly log into Google, this should have a profound impact on the way you search. The video  will give you a better understanding of Google +1. As you use the Google +1 I’d enjoy your thoughts and feedback when using Google +1.

Brian Brown Sr. Internet Marketing Consultant – ReachLocal

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Brian Brown
For 20+ years, Brian has helped businesses develop unique and effective digital marketing programs that drive incremental revenue opportunities so your business can get more sales and leads. Highly proficient in digital marketing including SEM, SEO, Display, Remarketing, content syndication, mobile, web design and social networking. He is Google and Yahoo/Bing Certified with a solid understanding of Microsoft AdCenter, Google Adwords and Google Analytics.
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