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Content Marketing | Social Media

Why is it Important to Post Blogs?

Why Blogging is Important for Your Business

Blogging is integral to an organization’s online content marketing strategy regardless if you are a multinational company, or a small business.

Why is it Important for my business to blog post? Blogging has many benefits to an organization, and below are some of them:

Blogs Drive traffic to your website

By creating relevant content for your customers, you can use your blog as a marketing tactic to drive traffic back to your website. The blog on your website is the foundation for all of your social media marketing. If you are also on LinkedIn, Pinterest, Twitter, Facebook, or anywhere else, you can post links with relevant images of your blog articles to give your social followers that urge to click through to your website. You can also post inbound links directly in your blog articles; this has the benefit of driving traffic to specific landing pages of your website.

Blogs Increase your SEO

Fresh content is the key to beating out your competitors in search engine results – Blogs increase your SEO. In all your articles, use relevant keywords. List out the keywords, categories and topics you want your business to be found. Apart from the keywords, you can also use related expressions when writing your posts. Blogging regularly about your customer lifestyle, industry, business or product will naturally increase your search keywords. Topics and Keywords on your website are an important way in which Google finds your site. Other search engines also work in a similar manner. Your website gets indexed for just so many words…in order expand your reach on search engines you need to write blogs about content that may not be on your website.

Blogs help you Develop healthier customer relationships

Blogging about your product or business on a regular basis deepens your connection with your clients. This is because your clients will be able to get to know your product or business better from the comfort of their homes. Talking freely about your product also helps to build trust because consumers like to be informed, and they will appreciate that you are the one teaching them. To build more trust you can respond to comments and answer questions that are raised.

 

Blogs help in Establishing Your Business as a Leader in the Industry

Providing expert and valuable information in your blog posts can help you build clout in your industry. Over time, your blog becomes a reference point for informative content. This is especially important for small businesses that are still fighting for space to compete with larger companies.

 

For further information on marketing your business online please review our advice section – Advice
Brian Brown
Digital Marketing Consultant

o 484-278-6576  | f 484-278-6581 | m 215-384-4568

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004

 

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Search Engine Optimization | Social Media

Digital Marketing – Social Media For Search Engine Optimization

In speaking with many small business owners I’ve found quite a few are either doing social media marketing or looking to learn more about Philadelphia Social Media. I found a great article by Gareth Owen which I feel can go a long way for improving small business’s Philadelphia social media.

Search engine optimization (SEO) is largely influenced by social media. I’ve put together a list of 13 ranking factors below. Feel free to use these and any others you can get your grubby SEO mitts on!

1. Number of Followers (Twitter)

You’ll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and the more value will be associated with your URL (assuming you have remembered to link to it).

2. Quality of Followers (Twitter)

The best followers are the ones with their own communities of followers. The more high value people who follow you, and retweet your stuff, the better.

3. Relevance of Followers (Twitter)

It’s one thing getting followed and retweeted by Stephen Fry with over a million followers, but it’s also important to get the same response from accounts that are more specific to your industry. Someone with “fashion” in their description who retweets your “20 percent off the new spring collection” offer is equally valuable.

4. Number of Retweets (Twitter)

Most likely as a ratio of tweets to retweets — the more your content is reproduced by others the more authoritative it is. Obviously the more followers you have, the more likely you are to be retweeted. However, it isn’t just about retweeting other people’s content or dishing out promotions. It’s about engaging in conversation with people in the industry.

5. Number of Fans (Facebook)

You’ll need to create your own corporate profile on Facebook, which brings the same potential banana skins as a corporate Twitter feed, only multiplied numerous times due to the sheer level of engagement of people on Facebook. However, if you decide to engage with customers and potential customers on Facebook, the total number of likes your page receives will add value to your URL.

6. Number of Comments (Facebook)

A large number of likes, but little engagement, is a sure sign of someone gaming the system. People will tend to like you if you talk to them. Successful Facebook pages include a lot of content written by other people.

7. Number of Views (YouTube)

An obvious one, but any content you upload to YouTube should link to your site in the description, and the more times it is viewed, the more value will be attributed to your video.

8. User Comments (YouTube)

YouTube is also about engaging with other YouTubers and commenting on popular videos. The more you comment, the more link juice is passed back to your profile.

9. References From Independent Profiles (YouTube)

Using YouTube can bring in some really good authority if done brilliantly — if your link from your video passes some value, imagine how much more value would be passed if you could get other people to parody your work and include links to you from their profiles. The prime example remains the Cadbury’s Gorilla, but there are lots of interesting mini-campaigns trying to leverage the above.

10. Title of Video (YouTube)

Any references to your target keywords in the title of the video will help ensure that any authority passed will be relevant to a specific theme. Keywords should also be in the tags and or transcript where possible.

11. Percent of Likes vs. Dislikes (YouTube)

Easy one. The more liked your content is, the more authoritative it is.

12. Positive vs. Negative Brand Mentions (All Social Media)

Use a tool like Radian6, or a free tool, and ensure that you have significantly more positive brand mentions than negative. It won’t be 100 percent accurat

e as these things don’t pick up on sarcasm. But Google has already made investment in this area in 2011, so it’s well worth monitoring.

13. Number of Social Mentions (All Potential Media)

I see so many Philadelphia area small businesses wasting their time pumping out useless social media. Their target followers clearly have no interest. Be sure to carefully analyze your social media. If people are not liking, sharing, reviewing or following your social media then your doing something wrong.

Brian Brown

Digital Marketing Consultant

O: 484-278-6576 C: 215-384-4568

Email: info@phillyonlinemarketing.com

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Search Engine Marketing | Social Media

Google +1 – Google’s answer to Facebook’s “Like” button

Google +1 is Google’s attempt at becoming more social and its answer to Facebook’s “like” button. Google said they will show +1 buttons next to search results and then will also include it in the search ads(Google Adwords). The Google +1’s are public and tied to users Google Profiles. Google +1 is intended to personalize search results and search ads by recommending sites from people in your social network.

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Social Media

Philadelphia Small Business Marketing on Facebook

I have recommended many of my clients to get active on Facebook…some do some don’t.  For those of you that understand the value of communicating and interacting with your local customer base this article has some great ideas for Facebook marketing.

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Social Media

What Are Your Thoughts on the FACEBOOK IPO?

I’m reading so many articles out there today whether to buy or don’t buy Facebook (FB), each stating some interesting facts.  What are your thoughts? Most articles I read are why you should not buy? Mark Zucherberg at just 28 years old started Facebook 8 years ago now has the second largest IPO in history. Facebook has over 900 million active users, interesting to know, more than half of them using mobile devices.

Here are some of the many articles I read today.

Facebook IPO: Why You Shouldn’t Buy Facebook Stock Today

Facebook IPO: Buy Early or wait and see?

Will the Facebook IPO Ruin Facebook?

Facebook: NASDAQ (FB)

Brian Brown
Digital Marketing Consultant
o 484-278-6576 | c 215-384-4568
Email: info@phillyonlinemarketing.com
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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