Social Media

Digital Marketing | Social Media

Top Reasons Why Businesses Need Social Media

social media

The concept of social media came about back in 1997. The first social media platform, along with the subsequent others that followed, was initially designed to bridge the communication gap between friends, family, and acquaintances who lived cities or even countries apart. The idea of this digital channel that could connect people hundred or thousands of miles away was met with equal parts acceptance and concern.

However, with the growing popularity of the internet, social media soon began to gain traction and more and more people began setting up their accounts and profiles on social media platforms. The number of social media users kept growing by the minute, and, soon, this concept evolved into something far beyond just a communication channel; it became the world’s largest marketplace. Soon, marketers realized the benefits of social media for businesses which led to the birth of social media marketing.

Recent reports show that there are about 4.62 billion social media users in the world, that’s more than half of the entire world’s population. Furthermore, the average daily usage time is two hours and twenty-seven minutes. With such a large audience distributed across just a few dominant online platforms, all of which are just a few clicks away, social media is the world’s largest and most potent marketplace to date.

Philly Online Marketing, an industry-leading digital marketing firm in Philadelphia, also presently ranked as the 34th best in the city, advises its clients as well as all Philadelphia business owners to incorporate social media marketing strategies in their advertising campaigns. In order to assist local business owners in gaining momentum and expanding their operations and profits, the agency also offers some of the finest Philadelphia social media marketing services in town.

To help you gain better insights as to why is social media marketing important, this article will walk you through some of the major benefits of social media for businesses.

Why Is Social Media Marketing Important – 7 Major Advantages of Social Media for Businesses


benefits of social media for businesses


1. Increase Brand Awareness

Seeing as how more than half of the entire world’s population browses through social media at least once during the day, social platforms and applications such as Instagram, Facebook, and YouTube are essentially an ocean of consumers and, therefore, an ideal avenue to reach new and relevant customers.

Looking from the consumer’s perspective, social media platforms are not only great places to connect with brands you already know and are familiar with, but they are also ideal for discovering new products and brands as well. According to a survey, 83% of users on Instagram admit that they also use the platform to find new products.

All in all, the massive audience that social media platforms have amassed makes them the perfect channel to provide your business with the public exposure it needs to grow and increase the brand awareness of your company.

2. Establish Yourself as a Thought Leader

While there has been a recent shift towards mistrust of NGOs, government, and the media, owing to the pandemic, the business sector still enjoys a 61% level of trust, according to the 2021 Edelman Trust Barometer.

This entails that the consumers are now looking toward businesses and brands for information and insights, and there is no better platform than social media to communicate the insights and information that consumers are seeking from them.

Regardless of which industry your company belongs to, social media allows you to position your company as a thought leader and the go-to authority on issues pertaining to your respective field.

When looking to establish yourself as a thought leader and authority, you should focus your efforts more on LinkedIn and Twitter, which are excellent platforms for sharing thoughts and insights, especially the LinkedIn Publishing Platform. This is because these platforms are generally perceived as informative and business-oriented channels.

3. Humanizes Your Business

One of the main benefits of social media for businesses is the opportunity it provides you to form genuine and meaningful human connections with your audience. For instance, you could showcase how current clients are using and profiting from your products or introduce your followers to the team of the individuals that make up your business and the products you offer.

This genuineness and humaneness fosters trust, which, in turn, enhances the receptivity of your audience to your marketing strategies and promotes new business. When it comes to cultivating this authenticity and genuineness, there is no better place to start than on social media.

You can use social platforms to show how you’re living up to your brand principles, how your product actually performs, and how you’re prioritizing the needs of your staff and customers. Additionally, you can use social media to display your efforts in tackling certain social or environmental issues, in doing so, garnering the admiration of your audience as well as other institutions that are fighting against the same issue.

4. Boost Web Traffic

Some of the primary methods for increasing website traffic include regular and consistent social media posting and advertisements. An effective strategy to gather new viewers and viewers, and readers are to share all your newly posted content from your website and blog to your social media profiles and handles. You can even gather information about your click-throughs using UTM tracking tags.

Partaking in social chats is another effective strategy to gain visibility, attract new followers, demonstrate your subject matter expertise, and promote your website. However, you should keep in mind that these strategies only work if you offer genuine value rather than just self-promotion.

Moreover, you should also link all your social media posts and content back to your website to ensure that people can easily look up your business if they wish to learn more about you.

5. Collaborate with Influencers and Other Businesses

Consumer decisions are greatly influenced by reviews and recommendations from friends and family. Every time people talk, post, or share content about your business or product, you enjoy free marketing, which can help you establish trust for your brand and increase sales.

One effective way to encourage word-of-mouth marketing on social media is by partnering with social media influencers who have a sizable social media following and can direct that following’s attention to your brand.

For instance, you could partner with an influencer such as a Youtuber, Instagram model, etc., and have them make and share an unboxing video of your product on their social media accounts. Adore Me, a lingerie brand adopted a similar approach when they collaborated with influencers for a series of unboxing videos of their products. According to Instagram, the brand witnessed a 7% higher conversion rate, and its click-through rate almost doubled. This rapid boost in business testifies to the effectiveness of social media and is one of the biggest benefits of social media for businesses.

Collaborating with influencers and coming up with an agreement that is mutually beneficial for both, however, can be challenging and requires the knowledge and expertise of a professional marketer. That is why we recommend enlisting the help of a professional Philadelphia social media marketing service. Doing so will help ensure that your social media strategy is effective and does not exceed your marketing budget.

6. Better Lead Generation and Conversion Rates

Social media platforms have been optimized and updated over the last few years in order to make them more business-centric. What this means is that social platforms such as Instagram and Facebook now offer dedicated inbuilt tools and features that allow businesses to navigate the platforms better and use them to promote their products and services in a more effective way.

Using these tools and features, a business can configure its social media marketing strategy in a way that their ads, posts, and all other content are displayed only to those people who, based on their social media activities, might be interested in what the business has to offer.

Thanks to these tools, social media allows for a very highly targeted marketing strategy meaning that you can filter out the irrelevant audience and market your business only to those users who are already interested in your products or services.

This targeted marketing means higher-quality leads and a better lead conversion rate. This is because any consumer that is directed to your website through social media will already be interested in your product, and so you have a better chance of turning that lead into a sale. According to reports, social media marketing, compared to outbound marketing, has almost twice the lead-to-close rate.

Consider McCarthy and Stone, for instance. The company used Facebook lead ads to allow interested visitors to learn more about their real estate projects with only a few taps. For a cost that was two times less than that of conventional digital real estate campaigns, the ads ended up generating 4.3 times more leads than the previous year.

7. Gain Insights about Your Audience

One of the best ways to grow your business and boost your lead generation and lead conversion rate is to tailor your social media marketing around the behavior and the likes and dislikes of your targeted audience. The only way to do so, however, is to first learn about your audience and the marketplace.

Fortunately, one of the biggest benefits of social media for businesses is that it generates an enormous amount of data and information about the marketplace and your potential customers in real-time. As such, it can serve as an excellent forum for learning more about the marketplace and your targeted consumers. You can learn about the type of content your target audience likes, what they look for in a brand, current market trends, and much more.

Tracking how users engage with your content and that of your competitors, for instance, by reading comments, taking surveys, chatting, etc., you can learn where your products or services might fall short and what you can do to improve them.

Additionally, the analytical tools available on most social networks can provide you with information such as the age and location of your target demographic as well. Having this knowledge will enable you to enhance your products and better customize them to the requirements and tastes of your target market. This can give you an advantage over your competitors and boost your lead conversion rates.

Philadelphia Social Media Marketing Manager – Why Do You Need One?

Philadelphia social media marketing

If you’re a Philadelphia-based business who’s just starting out with social media marketing or have been doing it for some time but are struggling to get it right, it’s time you hire a professional Philadelphia social media marketing manager. There are several reasons why you should enlist the help of a professional manager. Here are some of the main ones:

1. The Social Landscape Keeps Changing

Social media algorithms are always changing, with programmers and designers rolling out new features, security measures, and updates once every few days or weeks. A professional Philadelphia social media marketing manager will be able to anticipate and track these changes and modify your marketing strategy accordingly so that it retains its effectiveness and keeps generating results.

2. Engagement via Social Media Is Necessary

Infrequent, unplanned, and carelessly posting on your social media profiles would be doing a disservice to your business and brand. If any of this reminds you of your current social media marketing strategy, we urge that you go back to the drawing board since such an approach can do more harm than good.

To exploit the marketing potential of social networks, you need to focus on user engagement. A social media manager will be able to assist you in planning your content and guide you in posting it in a way that maximizes your engagement.

The manager will also know how to react and respond to consumer feedback, negative and positive, which can be a key factor in deciding whether you retain and acquire new customers or lose your existing ones.

3. Reporting and Tracking

No marketing strategy can guarantee a 100% success rate. That is why we rely on analytical tools to discern whether our marketing strategy is bearing any fruit or if it is just wasting our resources. A marketing manager will use analytical tools to monitor and report whether or not your marketing strategy is effective. Doing so allows them to continuously improve your marketing, ensuring continuous and improved results.

The manager will also be able to create strategies based on your monthly and annual goals for the business and will make sure the goals are met.

Philadelphia Social Media Marketing – Need Assistance?

Now that you know why is social media marketing important for businesses, it is crucial that all Philadelphia-based companies integrate this marketing strategy into their marketing plans. To help you develop a personalized and optimized social media strategy tailored to the needs and targets of your business, Philly Online Marketing offers the finest social media marketing services in town.

Their team of experienced and specialized marketers can cater to the needs of any business, no matter how large or small. To learn more about how they can help you, click here!

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Social Media

Social Media Marketing Philadelphia – Everything You Need to Know

social media

The first social media platform was developed back in 1997. The intention behind it was to help people living far away connect with one another. The platform allowed you to set up a profile, create lists of connections, and chat with them. Soon after, the growing popularity of, and access to the internet helped cultivate the age of social media, with more and more platforms and applications being developed and released each day.

Gradually, social media apps and sites started amassing large audiences, with an increasing number of people setting up their accounts on these platforms and becoming active users. And as we all know, where there are people, there’s also a market to which you can sell your products and services. Marketers soon realized the potential social media had for serving as an advertisement tool and a market for their business, and this eventually led to the birth of social media marketing.

Recent figures show that around 58.4% of the population of the entire world uses social media. This translates to about 4.62 billion active social media users in the world. Knowing this, no other digital marketing agency in the world can provide your business as much exposure to consumers and investors as a good social media marketing strategy can.

This is why Philly Online Marketing – a leading digital marketing agency in Philadelphia, currently ranked as the 34th best agency in Philadelphia out of 115 considerations – recommends all Philadelphia business owners to employ a social media marketing strategy in their marketing campaigns. The agency also offers some of the best social media marketing Philadelphia services to help local business owners gain traction and grow their business and revenues.

This article will give you a detailed walkaround of social media marketing strategy and answer questions such as what is social media marketing and why it’s important for a business. So, keep reading!

What Is Social Media Marketing?

social media

Strictly speaking, a social media marketing strategy entails the use of social media platforms and websites to advertise a business’s product or service to the online community of the respective social media platforms and websites. Most social media sites have integrated tools for analyzing data that allow businesses to track ad campaign performance, progress, and engagement.

Through social media marketing, businesses are able to communicate with a variety of stakeholders, including potential and present customers, potential and current workers, bloggers, journalists, the general public, and investors. Furthermore, a social media marketing strategy, on a strategic level, also includes campaign management, administration, scope definition, and the institution of a company’s intended social media tone and culture.

Social Media Marketing Philadelphia – Why Is It Important?

Social media websites revolve around the ideology of creating a virtual community allowing consumers to communicate their wants, needs, and preferences. Then, through social media marketing, these audiences and customers are connected to relevant businesses that can facilitate the requirements of these people.

Additionally, companies and businesses can communicate with individual consumers via social networking platforms. Consequently, social media followers and potential consumers may develop a sense of loyalty as a result of this intimate engagement.

Using dedicated tools and filters that are available on these platforms, you can also market your products and services to a highly specific target demographic based on age, gender, location, activity, likes, and dislikes, and so on. Social networking platforms can also provide a wealth of information about the items and services that potential customers may be interested in, allowing businesses to tailor their marketing campaigns accordingly, leading to better lead conversion rates.

Marketers can also detect indications of purchases or leads, such as inquiries posted online or posts shared by people using semantic analysis technology. Having this information at your disposal can help your marketers launch micro-targeted campaigns and the sales team target appropriate prospects.

Social Media Marketing Philadelphia – Benefits of Social Media Marketing for Your Business in Philadelphia

Increased Brand Awareness

Social media marketing is possibly the most cost-effective digital marketing tool for creating and sharing content which directly correlates to increased visibility, recognition, and exposure for your business. Since social media platforms collectively host the largest consumer audience in the world, they are perhaps the most vast and diverse consumer market you can appeal to, whatever your business niche may be.

With the power to engage with such an enormous number of consumers at one time, social media sites and apps have the potential to dramatically boost your brand awareness and bring about exponential growth in your business.

To fully exploit the marketing potential of social media, your strategy should be to aim for as many likes, shares, and comments on your content and posts. The more people interact with your content, the more social media platforms will find it valuable and will promote it.

Each post you share can potentially introduce a new network of people to your business, increasing the likelihood of you acquiring new customers. According to a survey, 91% of marketers using a social media marketing strategy reported that they observed a considerable increase in their business’s exposure.

Improved Brand Loyalty

Brand loyalty is one of the biggest leverages a business can have over its competitors. A loyal network of consumers means that you can always expect a fixed number of sales for your products and services even when your competitors’ offerings are seemingly better. Your loyal customers will also back you up on your new endeavors and promote your services and products, company news, and content serving as free advertisement for you.

However, when it comes to earning customer loyalty, it takes more than just good services or products. You need to make your customers feel heard and cared for as if their satisfaction is your topmost priority. One-to-one interaction and engagement are the key to achieving this. Chatting with consumers, replying to their comments, and asking for feedback are some ways you can use social media to build a personal relationship with your prospects and earn their loyalty.

Make them feel as if they’re talking to a friend and not a business representative. Studies show that the current market segment is 62% more loyal to businesses that partake in social media interactions with their potential customers.

Brand loyalty becomes even more important when you’re aiming for your local market. As such, social media marketing Philadelphia is one of the most crucial services a business owner in Philadelphia should consider investing in.

Gain Marketplace Insights

Social Media Marketing Philadelphia

One of the most notable benefits of social media marketing is that it can serve as an excellent means of market research, keeping you informed about the thoughts, needs, and desires of your target audience as well as the current market trends.

Monitoring how consumers interact with your content and that of your competitors can give you insight on things your products or services might be missing. Listening to consumer feedback and reading through comments are some ways you can do this.

Additionally, using analytical tools, you can better research your consumer demographic, for instance, their age, location, etc. Having this information will allow you to improve your products and tailor them more to the needs and preferences of your target audience. This can give you an edge over your competitors by allowing you to design and offer superior products and services, thereby helping you improve your lead conversion rates.

Better Lead Conversion Rates

As discussed above, a social media marketing strategy allows you to target a highly specific and relevant audience segment via inbuilt tools and filters. This means that the leads generated by social media marketing will mostly be those who are already interested in the products or services you offer, and there will be fewer irrelevant leads. Having a larger number of relevant leads increases the likelihood of your leads converting into customers.

Studies suggest that the lead-to-close rate for a social media marketing strategy is almost double that of outbound marketing. Moreover, consumers who follow your business’s social profiles are likely to be more easily assured of the authenticity and trustworthiness of your business.

Social Media Examiner reports that by spending at least 6 hours each week on social media platforms, the lead generation noticeably improved for 66% of marketers. Introducing your business in a space where people are constantly sharing, talking, and reacting to posts can only assist your existing traffic convert into sales.

More Brand Authority

Brand loyalty and customer satisfaction are important factors in establishing an authoritative image for your business; however, it all eventually boils down to communication. When people see that your business is actively responding to doubts and queries customers have and is posting original content, it lends credibility to your brand. Interacting with consumers regularly shows that your company values customer happiness and is prepared to address their reservations.

Customers that are happy with any product or service are anxious to spread the word, and they usually use social media to convey their thoughts. Customers who tag your business on social media and provide good feedback for your services will promote your business and testify to your value and brand authority to new visitors.

All in all, a consistent social media presence helps your business appear valuable to its existing clientele and more authoritative to new leads. This personification of value and authority can help boost your lead conversion rates and help with customer acquisition and retention.

Helps Meet Collaborators and Investors

Social media sites and apps are not only great consumer marketplaces, but they are also excellent platforms to meet and connect with like-minded business owners and investors. As such, social media platforms can help you organize mutually beneficial collaborations and investment deals.

This can lead to greater exposure for your business, and the investments you can secure can help you upscale your business, expand your product line, or make any other changes you may have planned for your business.

Social Media Marketing Philadelphia – Tips for a Good Social Media Marketing Strategy


Be Active

One thing you should keep in mind is that you won’t be the only business marketing on social media. Instead, there will be thousands of other businesses competing for a share in this digital marketplace. As such, inconsistency in your social media presence can result in your business getting buried deep underneath the content posted and shared by your competitors.

In addition to being consistent, you should also be aware of which social platforms you should dedicate more time and effort to. For instance, platforms such as Instagram Stories and twitter warrant regular activity multiple times a day to fully utilize the potential of the platform. On the contrary, regular Instagram posts and Facebook updates can be posted less frequently.

Consider how each platform’s algorithm works and if the content is posted chronologically or filtered based on other factors when devising your posting strategy.

Know Your Audience

Your social media strategy will bear fruit only if your content appeals to your target demographic. To make sure this happens, use the inbuilt social media tools to research your viewer: what age they are, where they’re from, what other likes and dislikes they have, etc. This will help you tailor your content according to your audience to make it appealing and engaging for them.

Choose Your Platforms Wisely

While all social platforms host a large online audience, not all of them will be useful to you for marketing your business. In fact, investing your efforts on the wrong platforms means you’re wasting time and resources that could have been put to better use or dedicated to the platforms that produce results.

Preach Emotions and Feelings

Even while digital developments have made it easier to communicate, it is a touch of sentiment that we often lack. If your social media campaigns are filled with promotional jargon, they’ll likely fail in generating leads or keeping the audience engaged.

On the contrary, adding emotions and sentiment to your campaigns may reach out to consumers on a personal level compelling them to learn more about your business.

Social Media Marketing Philadelphia – Need Help?

Developing and executing a good social media marketing strategy requires experience and knowledge within the marketing domain. Philly Online Marketing is a professional digital marketing agency with years of field experience serving business owners in Philadelphia. Their team of seasoned marketers is qualified to deal with all types of marketing tactics, including social media marketing. To know more about their services and how they can help your business, click here!

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Content Marketing | Social Media

Why is it Important to Post Blogs? Content Marketing

Why Blogging is Important for Your Business

Blogging is integral to an organization’s online content marketing strategy regardless if you are a multinational company, or a small business.

Why is it Important for my business to blog post? Blogging has many benefits to an organization, and below are some of them:

Blogs Drive traffic to your website

By creating relevant content for your customers, you can use your blog as a marketing tactic to drive traffic back to your website. The blog on your website is the foundation for all of your social media marketing. If you are also on LinkedIn, Pinterest, Twitter, Facebook, or anywhere else, you can post links with relevant images of your blog articles to give your social followers that urge to click through to your website. You can also post inbound links directly in your blog articles; this has the benefit of driving traffic to specific landing pages of your website.

Blogs Increase your SEO

Fresh content is the key to beating out your competitors in search engine results – Blogs increase your SEO. In all your articles, use relevant keywords. List out the keywords, categories and topics you want your business to be found. Apart from the keywords, you can also use related expressions when writing your posts. Blogging regularly about your customer lifestyle, industry, business or product will naturally increase your search keywords. Topics and Keywords on your website are an important way in which Google finds your site. Other search engines also work in a similar manner. Your website gets indexed for just so many words…in order expand your reach on search engines you need to write blogs about content that may not be on your website.

Blogs help you Develop healthier customer relationships

Blogging about your product or business on a regular basis deepens your connection with your clients. This is because your clients will be able to get to know your product or business better from the comfort of their homes. Talking freely about your product also helps to build trust because consumers like to be informed, and they will appreciate that you are the one teaching them. To build more trust you can respond to comments and answer questions that are raised.

Blogs help in Establishing Your Business as a Leader in the Industry

Providing expert and valuable information in your blog posts can help you build clout in your industry. Over time, your blog becomes a reference point for informative content. This is especially important for small businesses that are still fighting for space to compete with larger companies.


For further information on marketing your business online please review our advice section – Advice
Brian Brown – Philly Online Marketing
Digital Marketing Consultant

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004


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Search Engine Optimization | Social Media

Digital Marketing – Social Media For Search Engine Optimization

Social Media

In speaking with many small business owners I’ve found quite a few are either doing social media marketing or looking to learn more about Philadelphia Social Media. I found a great article by Gareth Owen which I feel can go a long way for improving small business’s Philadelphia social media.

Search engine optimization (SEO) is largely influenced by social media. I’ve put together a list of 13 ranking factors below. Feel free to use these and any others you can get your grubby SEO mitts on!

1. Number of Followers (Twitter)

You’ll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and the more value will be associated with your URL (assuming you have remembered to link to it).

2. Quality of Followers (Twitter)

The best followers are the ones with their own communities of followers. The more high value people who follow you, and retweet your stuff, the better.

3. Relevance of Followers (Twitter)

It’s one thing getting followed and retweeted by Stephen Fry with over a million followers, but it’s also important to get the same response from accounts that are more specific to your industry. Someone with “fashion” in their description who retweets your “20 percent off the new spring collection” offer is equally valuable.

4. Number of Retweets (Twitter)

Most likely as a ratio of tweets to retweets — the more your content is reproduced by others the more authoritative it is. Obviously the more followers you have, the more likely you are to be retweeted. However, it isn’t just about retweeting other people’s content or dishing out promotions. It’s about engaging in conversation with people in the industry.

5. Number of Fans (Facebook)

You’ll need to create your own corporate profile on Facebook, which brings the same potential banana skins as a corporate Twitter feed, only multiplied numerous times due to the sheer level of engagement of people on Facebook. However, if you decide to engage with customers and potential customers on Facebook, the total number of likes your page receives will add value to your URL.

6. Number of Comments (Facebook)

A large number of likes, but little engagement, is a sure sign of someone gaming the system. People will tend to like you if you talk to them. Successful Facebook pages include a lot of content written by other people.

7. Number of Views (YouTube)

An obvious one, but any content you upload to YouTube should link to your site in the description, and the more times it is viewed, the more value will be attributed to your video.

8. User Comments (YouTube)

YouTube is also about engaging with other YouTubers and commenting on popular videos. The more you comment, the more link juice is passed back to your profile.

9. References From Independent Profiles (YouTube)

Using YouTube can bring in some really good authority if done brilliantly — if your link from your video passes some value, imagine how much more value would be passed if you could get other people to parody your work and include links to you from their profiles. The prime example remains the Cadbury’s Gorilla, but there are lots of interesting mini-campaigns trying to leverage the above.

10. Title of Video (YouTube)

Any references to your target keywords in the title of the video will help ensure that any authority passed will be relevant to a specific theme. Keywords should also be in the tags and or transcript where possible.

11. Percent of Likes vs. Dislikes (YouTube)

Easy one. The more liked your content is, the more authoritative it is.

12. Positive vs. Negative Brand Mentions (All Social Media)

Use a tool like Radian6, or a free tool, and ensure that you have significantly more positive brand mentions than negative. It won’t be 100 percent accurat

e as these things don’t pick up on sarcasm. But Google has already made investment in this area in 2011, so it’s well worth monitoring.

13. Number of Social Mentions (All Potential Media)

I see so many Philadelphia area small businesses wasting their time pumping out useless social media. Their target followers clearly have no interest. Be sure to carefully analyze your social media. If people are not liking, sharing, reviewing or following your social media then your doing something wrong.

Brian Brown

Digital Marketing Consultant


Email: [email protected]

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Social Media

Philadelphia Small Business Marketing on Facebook

Small Business Marketing

I have recommended many of my clients to get active on Facebook…some do some don’t.  For those of you that understand the value of communicating and interacting with your local customer base this article has some great ideas for Facebook marketing.

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