Doing SEO (Search Engine Optimization) is very important for your business website, it should be a requirement. However, many businesses find it hard to do content marketing which is very time consuming. Per Wikipedia Content Marketing is..any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc..
Are You Prepared For The April 21st 2015 Google Mobile Algorithm Change?
I read this great article recently about Local SEO. If you are a Local Business owner in Philadelphia or anywhere in the US you or your website person must read this article. Local SEO is extremely important to your Local Business. I like how Matthew Barby summed up so much of what I have been trying to get across to my own Local clients. Local SEO or local search engine optimization is different from other forms of SEO. Essentially you are going to focus your efforts on a smaller amount of people. This means less competition and therefor much easier to get ranked higher. Pick a few towns or cities in your local area and start building out content around them. However before you get started, do some searches for your business name and address. Make sure you see that all the places where you are found have the exact same NAP – Name, Address and Phone. You can also check your listings very easily here – https://www.optimizelocation.com/partner/reachlocalreachlistings/diagnostic.html
If your business need Local SEO Philadelphia you’ll find this article an interesting read. Take a close look at the pie chart and look at what is most important and start there with your Local Philadelphia SEO so you can maximize your efforts.
Brian Brown is a Senior Digital Marketing Consultant with ReachLocal since 2007. After 20 years experience Brian is Google and Yahoo/Bing Certified and has a solid understanding of Google Ad words and Microsoft Ad Center. He has an extensive history of managing 100’s of highly effective marketing campaigns. Brian’s insights within Google Analytic helps businesses translate data into actionable steps which have resulted in more sales, clients and customers.
If you have a question or need some help feel free to call Brian Brown at 215-384-4568.
Reviews – Love them or hate them, online reviews play a huge role in how consumers buy from local business.
Lets start by breaking down a typical search by a consumer. You have a need for a plumber, maybe a Lawyer. You might reach out to social media or call a friend asking if they can recommend someone. So you may or may not have located anyone from a referral. So next step would be to do a search in the local area… something similar to “Plumber Philadelphia”or “Laywer Philadelphia”. You slide down to the business listings….now here is the important part….YOU click on the business with the most leads and the highest ratings. The Most leads and HIGHEST ratings. Why do we emphasize “MOST leads and HIGHEST ratings” because you need those reviews.
Even if you got a referral you are still going to check reviews…without the reviews their is not enough information to make an informed educated decision if you can TRUST the business.
In a recent conversation with Google they said the amount of reviews you have and the star rating has an impact on how you rank on the business listings. Other factors include verifying and completely filling out the “info” section at Google my Business. Once set up don’t change the info in Google My Business. Making sure you regularly log into Google My Business. Using Google My Business to respond to each review. Adding photos was also important – for more from Google read here https://support.google.com/business/answer/7091?hl=en
Below are several blog posts you may find helpful for your Review efforts and helping your SEO….94% check online reviews before contact a business.
Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.