Improve your Google Places Business Listing rankings in Philadelphia, PA with these 3 Easy to follow tips steps. Google is now ranking business’s “Google Places Listing” above all that hard work they put in trying to get top rankings through search engine optimization(SEO). With that in mind your Google Places Listing has become very important to business owners. Here are parts 1, 2 and 3 on how to improve your Google Places rankings.
When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.
I read this 8 SEO Rules article a couple months ago but find myself sending it out to one client after another. I fully believe it makes a lot of sense. There are over 200 variables you can manipulate on your website to help increase your rankings on Google. Trying to do that many would drive anyone crazy. However if you keep to these 8 basic steps you will do well. If you are a local business I highly recommend reading this very carefully…any questions feel free to give me a ring. Philadelphia SEO can be achieved by following these 8 SEO Rules.
I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year. THATS HUGE!!
10 Elements of a Perfectly Optimized Page
Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004
I can’t tell you how many times Philadelphia area businesses want to meet with me because they are not getting much results from their website. Then I see whoever created the website simply did not set up the tags or did them wrong. These Philadelphia businesses could be getting hundreds even thousands of more hits to their website if they just had their tags set up correctly(unique tags per each page of their website). This article I read this morning will help those type of clients. Learn how to write effective Title Tags and Meta Tags as both are 2 of the most important factors for top SEO rankings on the search engines.
I have done several posts about the importance and value of meta tags. However, I still see clients regularly with wrong meta tags or typically they use the same tag on every page of their website. I read this good article below that I feel can help local Philadelphia business owners have a better understanding about meta tags to gain better rankings and more sales. While the article points out that meta tags are not the one key to top rankings they due stress there importance and how to best use them. Be sure each page of your website has a unique Title Tag and Meta Tags. Remember each word in your tags MUST match words that are listed on the web page exactly.
Doing SEO (Search Engine Optimization) is very important for your business website, it should be a requirement. However, many businesses find it hard to do content marketing which is very time consuming. Per Wikipedia Content Marketing is..any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc..
I read this great article recently about Local SEO. If you are a Local Business owner in Philadelphia or anywhere in the US you or your website person must read this article. Local SEO is extremely important to your Local Business. I like how Matthew Barby summed up so much of what I have been trying to get across to my own Local clients. Local SEO or local search engine optimization is different from other forms of SEO. Essentially you are going to focus your efforts on a smaller amount of people. This means less competition and therefor much easier to get ranked higher. Pick a few towns or cities in your local area and start building out content around them. However before you get started, do some searches for your business name and address. Make sure you see that all the places where you are found have the exact same NAP – Name, Address and Phone. You can also check your listings very easily here – https://www.optimizelocation.com/partner/reachlocalreachlistings/diagnostic.html
If your business need Local SEO Philadelphia you’ll find this article an interesting read. Take a close look at the pie chart and look at what is most important and start there with your Local Philadelphia SEO so you can maximize your efforts.
Click here – Local SEO: How To Rank YOUR Local Business
Brian Brown is a Senior Digital Marketing Consultant with ReachLocal since 2007. After 20 years experience Brian is Google and Yahoo/Bing Certified and has a solid understanding of Google Ad words and Microsoft Ad Center. He has an extensive history of managing 100’s of highly effective marketing campaigns. Brian’s insights within Google Analytic helps businesses translate data into actionable steps which have resulted in more sales, clients and customers.
If you have a question or need some help feel free to call Brian Brown at 215-384-4568.
Reviews – Love them or hate them, online reviews play a huge role in how consumers buy from local business.
Lets start by breaking down a typical search by a consumer. You have a need for a plumber, maybe a Lawyer. You might reach out to social media or call a friend asking if they can recommend someone. So you may or may not have located anyone from a referral. So next step would be to do a search in the local area… something similar to “Plumber Philadelphia”or “Laywer Philadelphia”. You slide down to the business listings….now here is the important part….YOU click on the business with the most leads and the highest ratings. The Most leads and HIGHEST ratings. Why do we emphasize “MOST leads and HIGHEST ratings” because you need those reviews.
Even if you got a referral you are still going to check reviews…without the reviews their is not enough information to make an informed educated decision if you can TRUST the business.
In a recent conversation with Google they said the amount of reviews you have and the star rating has an impact on how you rank on the business listings. Other factors include verifying and completely filling out the “info” section at Google my Business. Once set up don’t change the info in Google My Business. Making sure you regularly log into Google My Business. Using Google My Business to respond to each review. Adding photos was also important – for more from Google read here https://support.google.com/business/answer/7091?hl=en
Below are several blog posts you may find helpful for your Review efforts and helping your SEO….94% check online reviews before contact a business.
Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.
