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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization Philadelphia – SEO

Philadelphia Search Engine Optimization

Search Engine Optimization Philadelphia or SEO Philadelphia is the key to getting your website to generate increased sales.  While many will offer such a service no one has mastered Search Engine Optimization or SEO as well as Philly Online Marketing. We use a consultative approach to identify your top business topics, competitors and local areas. We determine your target keywords, and conduct a technical website audit. With all this information we can then develop an SEO plan to implement your custom SEO strategy. We start by optimizing your website’s content, metadata, images and much more to improve your keyword rankings for relevant local searches. We create an internal linking strategy as well as implement technical updates that maximize your website’s visibility to local search engines. You will receive a monthly report with a summary of work completed and an overview of your website. Plus, you’ll get a detailed breakdown of your website’s traffic growth, new visits, page views, top keywords, and online traffic sources. So if you are in need of Search Engine Optimization Philadelphia you came to the right place.  While this is all well and good it also takes a highly skilled and trained internet marketing professional to monitor your campaign to make sure all is going as planned and follow up if needed to make sure things flow smoothly.

Take the complexity out of marketing online by providing internet marketing strategies adapted specifically for local businesses. With patent-pending technology, a dedicated local Internet Marketing Consultant (IMC) we’ll handle everything from start to finish by squeezing the most out of your marketing budget and prove it every step of the way. So Call Philly Internet Marketing today at 484-278-6576 and get started!

Brian Brown
Digital Marketing Consultant

o 484-278-6576  | m 215-384-4568

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004

Email: info@phillyonlinemarketing.com

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Search Engine Optimization

Importance of Title Tags to Improve Your SEO and Rank Higher in Philadelphia

Why are Title Tags so important to Philadelphia Businesses?  They are one of the most important pieces of information you can provide a search engine(Like Google) as it tells the search engine what the page is about.  The Title Tag must be unique to each page of your website just as every page on your website should be unique. The search engines definitely dislike duplicate content. A Title Tag ranges from 55 to 60 characters any longer and it won’t get seen anyway as that’s all the search engine displays.  The words in your Title Tag should also consist of top search words that people would use to find your page.  These top searched words should also be listed several times throughout the content of the page which gives the Title Tag relevancy to the page content.  The Title Tag for your page then gets indexed on the search engine and shows up in the top line of your search(see the red arrows in the above image). Too often businesses will put words in the Title Tag that are not listed on the page content…not good for rankings.

Your Metatag Description is just as important as it gives further details in about 150 characters of what the page is about.

So the Title Tag and Metatag Description are very similar as with both you want to use relevant content from the page and try to use the words that people are searching which are relevant to your page.  Remember content is still king in the SEO world so 250 words on a webpage is minimum but 800 words relevant to the Title Tag and Metatag Description will rank even better.

Here is a great article by Christopher Ratcliff that helps to better explain.

How to write meta title tags for SEO

 Brian Brown

Digital Marketing Consultant

o 484-278-6576  | m 215-384-4568

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004

Email: info@phillyonlinemarketing.com

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Search Engine Optimization | Social Media

Digital Marketing – Social Media For Search Engine Optimization

In speaking with many small business owners I’ve found quite a few are either doing social media marketing or looking to learn more about Philadelphia Social Media. I found a great article by Gareth Owen which I feel can go a long way for improving small business’s Philadelphia social media.

Search engine optimization (SEO) is largely influenced by social media. I’ve put together a list of 13 ranking factors below. Feel free to use these and any others you can get your grubby SEO mitts on!

1. Number of Followers (Twitter)

You’ll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and the more value will be associated with your URL (assuming you have remembered to link to it).

2. Quality of Followers (Twitter)

The best followers are the ones with their own communities of followers. The more high value people who follow you, and retweet your stuff, the better.

3. Relevance of Followers (Twitter)

It’s one thing getting followed and retweeted by Stephen Fry with over a million followers, but it’s also important to get the same response from accounts that are more specific to your industry. Someone with “fashion” in their description who retweets your “20 percent off the new spring collection” offer is equally valuable.

4. Number of Retweets (Twitter)

Most likely as a ratio of tweets to retweets — the more your content is reproduced by others the more authoritative it is. Obviously the more followers you have, the more likely you are to be retweeted. However, it isn’t just about retweeting other people’s content or dishing out promotions. It’s about engaging in conversation with people in the industry.

5. Number of Fans (Facebook)

You’ll need to create your own corporate profile on Facebook, which brings the same potential banana skins as a corporate Twitter feed, only multiplied numerous times due to the sheer level of engagement of people on Facebook. However, if you decide to engage with customers and potential customers on Facebook, the total number of likes your page receives will add value to your URL.

6. Number of Comments (Facebook)

A large number of likes, but little engagement, is a sure sign of someone gaming the system. People will tend to like you if you talk to them. Successful Facebook pages include a lot of content written by other people.

7. Number of Views (YouTube)

An obvious one, but any content you upload to YouTube should link to your site in the description, and the more times it is viewed, the more value will be attributed to your video.

8. User Comments (YouTube)

YouTube is also about engaging with other YouTubers and commenting on popular videos. The more you comment, the more link juice is passed back to your profile.

9. References From Independent Profiles (YouTube)

Using YouTube can bring in some really good authority if done brilliantly — if your link from your video passes some value, imagine how much more value would be passed if you could get other people to parody your work and include links to you from their profiles. The prime example remains the Cadbury’s Gorilla, but there are lots of interesting mini-campaigns trying to leverage the above.

10. Title of Video (YouTube)

Any references to your target keywords in the title of the video will help ensure that any authority passed will be relevant to a specific theme. Keywords should also be in the tags and or transcript where possible.

11. Percent of Likes vs. Dislikes (YouTube)

Easy one. The more liked your content is, the more authoritative it is.

12. Positive vs. Negative Brand Mentions (All Social Media)

Use a tool like Radian6, or a free tool, and ensure that you have significantly more positive brand mentions than negative. It won’t be 100 percent accurat

e as these things don’t pick up on sarcasm. But Google has already made investment in this area in 2011, so it’s well worth monitoring.

13. Number of Social Mentions (All Potential Media)

I see so many Philadelphia area small businesses wasting their time pumping out useless social media. Their target followers clearly have no interest. Be sure to carefully analyze your social media. If people are not liking, sharing, reviewing or following your social media then your doing something wrong.

Brian Brown

Digital Marketing Consultant

O: 484-278-6576 C: 215-384-4568

Email: info@phillyonlinemarketing.com

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Search Engine Marketing | Search Engine Optimization

How to Improve your Google Places Listing in Philadelphia, PA

Google Places listings on Google search results plays a crucial part in how your local customers contact or get in touch with you. Not long ago when you searched for a local business Google would show a map with about 7 businesses listed next to it. Google now moved the map to the top right of your screen and those Google Business listings are getting listed at the top of the search and, quite often, above all that time and effort you spent doing SEO.  So your Local Business Listing is now called your Google Places listing and its now more important than ever.  Below is a 2 part article that I recommend not only Philadelphia Businesses to read over but all local businesses who find it important to be at the top of the Google search.

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Search Engine Marketing | Search Engine Optimization

Tips on Improving your Google Places Rankings – Philadelphia Internet Advertising

Improve your Google Places Business Listing rankings in Philadelphia, PA with these 3 Easy to follow tips steps. Google is now ranking business’s “Google Places Listing” above all that hard work they put in trying to get top rankings through search engine optimization(SEO). With that in mind your Google Places Listing has become very important to business owners. Here are parts 1, 2 and 3 on how to improve your Google Places rankings.

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