I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.
Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.
Now comes along Retargeting….the best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.
To take advantage of this great program contact Brian Brown ….CPM’s run about $10.
Track your results on our new Mobile app – ReachLocal Mobile App
Digital Marketing Consultant
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004
Little tough to grasp but once you realize the potential for your Business…its very impressive!!
This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.
What I mean by hitting the jackpot is getting many more customers. However, this does not mean creating fake reviews. Believe it or not those Google+ Business listings generate quite a few free leads for your business and the ones with the more reviews with higher scores tend to benefit the most. Your goal is to get at least 5 Google+ reviews as Google will then highlight your rating(see screenshot) with a point score and stars making you stand out from your competitors.