When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.
I read this 8 SEO Rules article a couple months ago but find myself sending it out to one client after another. I fully believe it makes a lot of sense. There are over 200 variables you can manipulate on your website to help increase your rankings on Google. Trying to do that many would drive anyone crazy. However if you keep to these 8 basic steps you will do well. If you are a local business I highly recommend reading this very carefully…any questions feel free to give me a ring. Philadelphia SEO can be achieved by following these 8 SEO Rules.
I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.
Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.
Now comes along Retargeting….the best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.
To take advantage of this great program contact Brian Brown ….CPM’s run about $10.
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Digital Marketing Consultant
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004