Possibly you noticed about 95% of the people that visit your website never contact you….where did they go? Chances are many bought from a competitor. What if you could promote a special offer to these people after they left your website to pull them back to YOUR website? How mush easier is it to market to people already familiar with your products & services than trying to entice new customers? Watch this 2 minute video, I think it makes a lot of sense for marketing any Philadelphia business.
Here is a great video by ReachLocal which explains a bit about their service but most of all how and why your local Philadelphia business needs paid search (PPC) on the internet search engines like Google, Yahoo & Bing. Please take a quick look at this 2 min video and learn how you can benefit from Philadelphia Internet Advertising. Learn how and why Local Philadelphia Businesses need Paid Search. Try doing a search on any search engine chances the companies you see listed at the top are paid ads. Typically these businesses at the top will get the most clicks and more leads. Pay Per Click Marketing or PPC is very complex and something best to be left up to an expert for maximum returns.
If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website. This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.
Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.
Now comes along Retargeting….the best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.
To take advantage of this great program contact Brian Brown ….CPM’s run about $10.
Track your results on our new Mobile app – ReachLocal Mobile App
Digital Marketing Consultant
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004
Little tough to grasp but once you realize the potential for your Business…its very impressive!!
This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.