I regularly read the latest articles on how to improve your Google adwords campaigns for local Philadelphia based businesses. I personally am running over 50 of them now. Over the years I have learned many techniques on how to improve results for Google Adwords. I’m not ready to spill all my secrets but here are several good articles I’ve collected for improving Google Adwords.
Every single medium, from TV, radio, newspaper, magazines and the YellowPages have lost a lot of ground to the Internet in recent years. People are spending a lot of their time online, instead of those other options. If Philadelphia local businesses want to survive, let alone, to thrive, the owners are going to have to focus on marketing on the Internet.
When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.
Here is a great video by ReachLocal which explains a bit about their service but most of all how and why your local Philadelphia business needs paid search (PPC) on the internet search engines like Google, Yahoo & Bing. Please take a quick look at this 2 min video and learn how you can benefit from Philadelphia Internet Advertising. Learn how and why Local Philadelphia Businesses need Paid Search. Try doing a search on any search engine chances the companies you see listed at the top are paid ads. Typically these businesses at the top will get the most clicks and more leads. Pay Per Click Marketing or PPC is very complex and something best to be left up to an expert for maximum returns.