Online Marketing

Online Marketing | Search Engine Marketing | Search Engine Optimization

More Metatag Help for Local Philadelphia Businesses

SEO Metatag

I have done several posts about the importance and value of meta tags. However, I still see clients regularly with wrong meta tags or typically they use the same tag on every page of their website.  I read this good article below that I feel can help local Philadelphia business owners have a better understanding about meta tags to gain better rankings and more sales.  While the article points out that meta tags are not the one key to top rankings they due stress there importance and how to best use them. Be sure each page of your website has a unique Title Tag and Meta Tags. Remember each word in your tags MUST match words that are listed on the web page exactly.

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Digital Marketing | Online Marketing | Search Engine Marketing

How to Find Free Ways to Market Businesses Online – Philadelphia Internet Advertising

free

I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.

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Digital Marketing | Online Marketing

ReachLocal Customers Now Montior Leads on Smartphones – Philadelphia PA

ReachLocal

Philadelphia Businesses now Track Reachlocal Leads on their Smartphones. This enables them to stay on top of their lead results as well as listen to calls and much more.  The download is free from your mobile app market for Android or Apple. Then log in using same log in you use currently and start enjoying your leads on your Smartphone. Reachedge  Reporting – See Video

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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Digital Marketing | Online Marketing | Pay Per Click Marketing | Search Engine Marketing

How to Reach Customers Searching for my Business?

google search

Little tough to grasp but once you realize the potential for your Business…its very impressive!!

This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.

Its called – ReTargeting please do not confuse this with stand alone Remarketing.

Example:

The person searching below is interested in a Toyota Camry and clicked on Kelly Blue Book.  Kelly Blue Book inserts a tracking cookie in their computer.

We buy these cookies from Kelly Blue Book and thousands of other websites. We now know the time, date, location and keyword(toyota camry) from that person due to the tracking cookie.

We can now follow this person around as they surf on other website showing them your Toyota Camry Display ad.

You choose the search words you want to use and the towns where you want to reach people and we serve them up your display ads as they surf the web..on thousands of websites covering over 90% of the total online audience .  Reaches 10’s of thousands of customers you would have missed out on. At about $10/per thousand impressions.. When can we get together so I can show you more?

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

www.linkedin.com/in/ppcinternetmarketing

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Branding | Online Marketing | Web Design

Website Design Philadelphia Do You Have a SMART Website?

In the past when you searched “Website Design Philadelphia” you could easily find a company that can build you a website but is it a SMART Website?  

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Online Marketing | Search Engine Marketing

Hit the jackpot with 5 Google+ reviews!

google

What I mean by hitting the jackpot is getting many more customers.  However, this does not mean creating fake reviews.  Believe it or not those Google+ Business listings generate quite a few free leads for your business and the ones with the more reviews with higher scores tend to benefit the most. Your goal is to get at least 5 Google+ reviews as Google will then highlight your rating(see screenshot) with a point score and stars making you stand out from your competitors.

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Digital Marketing | Online Marketing | Search Engine Marketing

Highly Skilled & Experienced Internet Marketing

internet marketing

I have a passion for developing unique and effective digital marketing programs that drive incremental revenue opportunities so businesses can close more opportunities faster and effectively. I’m proficient in digital marketing vehicles such as SEM, SEO, Display, Remarketing, content syndication, mobile, responsive design websites and social networking. Being Google and Yahoo/Bing Certified  I have a solid understanding of Google Adwords and Microsoft AdCenter. My skills with Google Analytics help translate that data into more sales leads. I have a long history of managing 100’s of highly effective internet marketing campaigns.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Digital Marketing | Online Marketing

How To Do Internet Marketing

Internet Marketing

How to do internet marketing all in about 7 mins.  This video was intended for those business owners looking to do internet marketing and unsure on how to do internet marketing.

Here are some fairly easy success tips for internet marketing.

  1. Make sure you have a good website..meaning it indexes well and converts well to a lead.
  2. Install Google Analytics and set up the Google Search Console to monitor results
  3. Make sure you are fully set up at Google My Business.
  4. Ask everyone for a Google Review…94% that find you online will check your reviews before contacting you. They will click on the reviews with the most reviews and highest ratings.
  5. Blogging is extremely important in growing your content and being found in more places.
  6. You need a way to generate traffic to your website..I highly recommend Google Awords…but make sure its you are with a reputable company that has very good lead tracking to monitor the results.
  7. Add LIVE Chat to your website…when that person is researching after hours you want the Live Chat service to grab their contact info so you have a fresh lead in the morning.
  8. Get your business listings – directory listings updated so ALL of them match whats on your website EXACTLY.

Follow this strategy and you will go far!

Should you need any help we have over 20 years’ experience. Seriously have a question we are here to help!

We have over 20,000 clients and ran over 1 million online marketing campaigns. Every lead is clearly tracked so you can tell its working.

If you need further clarification or want more information feel free to contact Philly Online Marketing directly at 215-384-4568.

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Online Marketing | Search Engine Optimization

Reviews and why you NEED them for Local SEO.

Reviews

Reviews – Love them or hate them, online reviews play a huge role in how consumers buy from local business.

Lets start by breaking down a typical search by a consumer. You have a need for a plumber, maybe a Lawyer. You might reach out to social media or call a friend asking if they can recommend someone. So you may or may not have located anyone from a referral. So next step would be to do a search in the local area… something similar to “Plumber Philadelphia”or “Laywer Philadelphia”. You slide down to the business listings….now here is the important part….YOU click on the business with the most leads and the highest ratings. The Most leads and HIGHEST ratings. Why do we emphasize “MOST leads and HIGHEST ratings” because you need those reviews.

Even if you got a referral you are still going to check reviews…without the reviews their is not enough information to make an informed educated decision if you can TRUST the business.

In a recent conversation with Google they said the amount of reviews you have and the star rating has an impact on how you rank on the business listings. Other factors include verifying and completely filling out the “info” section at Google my Business.  Once set up don’t change the info in Google My Business. Making sure you regularly log into Google My Business. Using Google My Business to respond to each review. Adding photos was also important – for more from Google read here https://support.google.com/business/answer/7091?hl=en

Below are several blog posts you may find helpful for your Review efforts and helping your SEO….94% check online reviews before contact a business.

https://blog.reachlocal.com/earning-your-stars-managing-online-reviews

https://blog.reachlocal.com/wheres-the-love-4-ways-to-get-more-online-reviews

https://blog.reachlocal.com/reviews-faqs-what-review-sites-should-i-focus-on

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

Philly Internet Marketing

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Digital Marketing | Online Marketing | Pay Per Click Marketing | Search Engine Marketing

How it Works: Search Engine Advertising [Infographic]

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