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Important – Add Your Business Website to the FREE Google Search Console.

Google Search Console

Philly Online Marketing has been doing internet marketing for local businesses over 20 years. Consistently we are finding businesses that had no idea they needed the Google Search Console(Formerly: Google Webmaster Tools). They thought all they needed was a website or that there website person took care of it..sorry its not that easy. The Google Search Console is an extremely important necessity for your business and the health of your website. The more places your Business is found on Google the better chance you have of getting someone to find your website. The Google Search Console assures that everything on your website is being indexed and if not it will tell you why and what needs to be fixed. It will give you most everything you need to know about the health of your website and getting your website indexed on Google correctly.

Discover how Google Searches—and the world—sees your site. These are all GREAT reasons why you need the Google Search Console:

  • Which queries(Search words) caused your site to appear in the search results?
  • Did some queries result in more traffic to your site than others so you can get more!
  • Are your product prices, company contact info, or events highlighted in rich search results?
  • Which sites are linking to your website?
  • Google’s Mobile First Indexing just rolled out July 2018 – Is your mobile site performing well for visitors searching on mobile?

Why use the Search Console?

Monitor your site’s performance in the Google Search results:

  • Make sure that Google can access your content
  • Submit new content for crawling and remove content you don’t want shown in search results
  • Create and monitor content that delivers visually engaging search results
  • Maintain your site with minimal disruption to search performance
  • Monitor and resolve malware or spam issues so your site stays clean

3 Steps To Adding Your Website Property to the Google Search Console

  1. Add Your Website to the Search Console – Try to sign in using the same Google account you use for all your business needs. When adding your website to the Search Console any change from HTTP to HTTPS represents a different website. Any change from a WWW subdomain to no subdomain is different. Your data will be wrong if the property that you have verified with Google Search Console differs from the website that Google is serving in the search results. You can tell Google your Preferred Domain
  2. Submit your XML sitemap – Its a map of all the links on your website.
  3. Verify ownership – May need to click on the “Alternate methods”

Typically it now takes a day or 2 until Google completely crawls your website. Once crawled by Google review the Search Console for website errors blocking your site from being indexed and get them fixed. You may have notifications from Google that were never addressed. It may tell you to set up Google my Business – If not set up already by all means DO IT. See what words and how many words your site is being indexed on Google as well as where each word ranks on Google(Page Position). I’m finding may of my clients are getting indexed on average for 500 to 1000 search terms(This can very widely depending on your type of business). If you see that your website is showing below these figures its probably time to get to work. You’ll need to update your website or build a new site or call in an SEO professional.

Also take a look in the Search Console under Search Traffic – Links to Your Site

Other websites that link over to your website play a primary factor in Google’s algorithm. Links Are Credibility..they give your website Authority. When many sites link to one of your web pages, even better. Link popularity works like any popularity contest. You want a lot of votes from businesses local to you and in your field of business. Preferably from other sites that already have high Credibility/Authority. However don’t buy links they need to be earned slowly over time. Buying links is a good way to get your site penalized at Google. This Links section helps you understand who links to you, what content gets linked most, and what anchor text other sites use to link to you. If you are a US based business and see several overseas URLs unrelated to your business you may have an issue which could be hurting your rankings.

Who should use the Search Console?

Anyone with a website! From generalist to specialist, from newbie to advanced, the Search Console will help you grow your business online to its fullest capacity.

Even if you don’t think you know how to use Search Console, you should be aware of it and become familiar with the basics. You might hire your webmaster or a marketing specialist to help you set up your website with Search Console. In that case, you can work with that person to ensure you have access and control to all of the reports for your website. In addition, it’s a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.

Once you are comfortable with the Google Search Console step 2 is to do the same for Bing by adding your website to their Search Console/Webmaster Tool.

Need Help getting Started? You can reach us at our Website – As of today the Search Console has our website indexed for 834 Search Terms!

Philly Online Marketing has helped businesses develop unique and effective digital marketing programs that drive incremental revenue opportunities so your business can get more sales and leads. Highly proficient in digital marketing including SEM, SEO, Display, Remarketing, content syndication, mobile, web design and social networking. We are Google and Yahoo/Bing Certified, Google Adwords, Google Analytics & More.  Call 484-278-6576 if you have any questions of concerns. Find out how much you never knew about your Website and how you can gain more Customers.

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Digital Marketing | Online Marketing | Web Design

The Inevitability of Google’s Mobile-First Indexing

Google Mobile-first indexing

Due to the volume of people browsing search engines through mobile devices, Google created mobile-first indexing. This means Google will use the websites mobile version first for indexing on the search engine. It is part of the search engine’s best practices to help mobile users with the quality of their searches. Why this is so huge is that ever since websites were created the desktop version of a website were indexed first. Google will be announcing they are using mobile first indexing through their search console using the “for mobile” content first when indexing…so is your website ready and do you have access to your Google Search Console to get the announcement from Google?

Recently, Google released certain clarifications on mobile-first indexing to clear the confusion on how to go about preparing desktop and mobile versions of a website. Here are some clarifications you should keep in mind when designing and developing your website:

  • If you have different URL’s for mobile and desktop, Google will show them to the different devices where they are deployed to; mobile versions for mobile searches and desktop for desktop searches. For single URL websites, like Responsive Designed websites, you can sit back and relax you have nothing to worry about. Most importantly if the mobile only site(Example – https://m.website.com) has less or different content than the desktop site you are in for a ranking change.

 

  • Believe it or not it is not required to be mobile-friendly or mobile responsive for mobile-first indexing. Google continues to have one single index that they use for serving search results. They do not have a “mobile-first index” that’s separate from their main index just that Mobile is considered the priority over desktop. Just so that you are clear these are 2 different things. Ranking positions will not change due to mobile-first index. However Mobile friendliness is a ranking factor for mobile searches. Mobile-first indexing is just indexing the mobile content first.  It is highly recommended that if you plan to rank well on Google your website should always have good unique content. Updating your site with fresh new content will almost always help your rankings.  The relevance of each website pages title tag and metatag to the content on the page is a huge ranking factor.

Indexing means recording and Google is just recording mobile versions first as opposed to desktop versions due to an increase in mobile searches versus the use of the desktop. Google is just prioritizing mobile formats to accommodate mobile users. On a separate note coming up July 2018 while website speed has been used in ranking for quite some time, that signal was focused on desktop searches. Starting July 2018, page speed will be a ranking factor for mobile searches.

One last note coming up in July Google Chrome will be clearly showing people your website is Unsecure if you still have an HTTP site. So if you haven’t updated to a secure HTTPS site its time to get busy.Per Google – You must obtain a security certificate as a part of enabling HTTPS for your site. The certificate is issued by a certificate authority (CA), which takes steps to verify that your web address actually belongs to your organization, thus protecting your customers from man-in-the-middle attacks. When setting up your certificate, ensure a high level of security by choosing a 2048-bit key. If you already have a certificate with a weaker key (1024-bit), upgrade it to 2048 bits.

The biggest take away from all this…if you have a responsive designed website like most businesses do these days..sit back and relax you have nothing to worry about. If you have a separate mobile site just make sure the content is up to date with the desktop site and if  your website is not mobile friendly you seriously need to get busy.

These 2 tests from Google can give you peace of mind.

Mobile-Friendly Test – https://search.google.com/test/mobile-friendly

Google PageSpeed Insights – https://developers.google.com/speed/pagespeed/insights/

I have found many clients are totally unaware of the Google Search Console or of its significance to their website. What is the Google Search Console and why do I need  it – Click Here

Should you need any help from a Google Certified Professional please call 484-278-6576 or info@phillyonlinemarketing.com at https://www.phillyonlinemarketing.com

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Digital Marketing | Online Marketing

Why Your Business Needs Geofencing

Geofencing

 

As Digital Marketing progresses to target global markets, technologies are rising to localize, allowing for localization of marketing strategies to bring attention to local and physical stores. Geofencing is an innovation that allows you to bring customer/target market attention to your physical location/product, learn more about your target audiences, and bring in more sales in the process.

Geofencing draws a perimeter fence, virtually, so you can serve up ads to these people on their smartphones.  You can track that a person entered a target then converted as they come within your business’s perimeter. Geofencing allows you to move into your localized marketing strategy, create brand awareness, and more importantly, convert targeted advertising into sales and customer loyalty. Most of all clients seem to love the fact that they now have an effective way to target their competitors.

Geofencing allows you to track customers as they come in and out of your perimeter. While they are within the Geofence targets you’ve chosen(down to as small as 18 inches), you will populate on their smartphone for the next 30 days to get their attention. You can remind them of rewards and incentives as they visit your targets such as competitors or places you know your customers visit. This is also a good time to create customer awareness. Geofencing allows you to localize your strategy to bring in more customers and beat competitors as you entice customers with your rewards and incentives.

Geofencing works via the GPS in your customers’ smart devices. As they move into your targeted perimeters, you can serve up your ads to these people. You can review your reporting to see how your targets are performing then add and remove targets to improve performance of the Geofencing campaign. 80% of the ads get served up on thousand of mobile apps while about 20% of the ads are served up on the phones browser.

Geofencing offers a new spectrum of digital marketing that is more localized and specific to your target audience and customers. Grow your business by targeting customers that are within the prescribed parameters to ensure conversion into sales. Geo technologies are expanding towards localizing marketing for businesses to reach more of their niche markets. As the Internet enables enterprises to expand globally, smart tech in mobile apps with Internet access help you target more customers with location-based applications. This drives digital marketing strategies: to a more specific client base, to find more ways to entice customers, to get intel on competitors, and to find ways to grow customer loyalty.

 

Brian Brown

Digital Marketing Consultant
o 484-278-6576 | c 215-384-4568

Email: info@phillyonlinemarketing.com

150 Monument Rd., Suite 207,  Bala Cynwyd, PA 19004

 

 

 

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Digital Marketing | Online Marketing

Free Philadelphia Internet Advertising Resource

Free Internet Advertising Resources below can help local businesses increase visibility online.  Philadelphia business owners often ask “Where are some other areas I can gain exposure online?” Below are several FREE top local business directories…consider it DIY Business Listings!! Many businesses do not realize that the amount of listings and there accuracy will increase the ranking of their website.  It’s a good idea, if you are not already listed, to add your business to these listings. For DIY Business Listings the most important listings are the big search engines Google, Yahoo and BING. The links below will help you to CLAIM your listing as it verifies to the search engines you are a real business and will improve your website rankings. Do not duplicate a listing..if you are already listed just make sure its claimed. Accuracy of your listing is VERY important to make sure it matches up exactly as listed on your website. Once claimed you will have control to edit your Do It Yourself Business Listings.

Add your business to the Google+/Google My Business (Formerly Google Places). Google My Business is a dashboard to control your business on Google. Google+ is part of Google My Business but Google+ is the social side of your business on Google.

https://www.google.com/business/

Add your business to Yahoo Small Business

https://www.yext.com/pl/yahoo-claims/free-claim-checkout.html

Add your business to BING/MSN Map(BING Local Business Listing)

https://www.bingplaces.com/

 

The next most important places to list your business for FREE are on the Aggregators.  These Aggregators push your data out to a large amount of directories so its very important you are listed here and its exactly as listed on your website. Many of the paid placement or paid listing companies use a consensus of this data when pushing you out to the directories. Below are the 4 main aggregators. Each of these are VERY important for the success of you DIY Business Listings.

Add your business to Factual

https://my.factual.com/update_add_business

Add your business to Infogroup

https://www.expressupdate.com/search

Add your business to Neustar Localeze

https://www.neustarlocaleze.biz/directory/Search

Add your business to Acxiom

https://mybusinesslistingmanager.myacxiom.com/

 

The following free business directories are many of the very best to use for your business. Quite often these directory listings will get your Philadelphia business listing found on the search engines allowing potential customers another way to find your business. The more places you are on the web this increases your chances of being found. Below are listed many of the more popular directories found to rank well on the search engines and will drive leads.

Add your business to YP

http://adsolutions.yp.com/advertise-with-us-page-A

Add your business to Superpages

http://my.dexmedia.com//spportal/quickbpflow.do

Add your business to YELP

https://biz.yelp.com/support/claiming

Add your business to Local.com

https://advertise.local.com/

Add your business to Yellowbot

https://www.yellowbot.com/signin

Add your business to Merchant Circle

http://www.merchantcircle.com/signup/

Add your Business to Philadelphia Marketing Directory

http://www.philadelphia-marketing-directory.com/add.cfm

Add your Business to Angie’s List

https://business.angieslist.com/Registration/SimpleRegistration.aspx

Add your Business to CityGrid

http://www.citygrid.com/

Add your Business to Manta

https://www.manta.com/add-your-company?rl=addacompany-header&add_driver=header&addCompany=1

Add your Business to MapQuest

https://business.mapquest.com/products/business-listing/

Add your Business to LinkedIn

https://business.linkedin.com/marketing-solutions/company-pages

Add your business to Facebook

https://www.facebook.com/pages/creation/

Add your business to Apple Maps

https://mapsconnect.apple.com/

Add your business to the Better Business Bureau

https://www.bbb.org/en/us/get-listed

 

Now once you have set up your Free Philadelphia Internet Advertising check your Do It Yourself listings for accuracy at Sweet IQ

Here is a good article by Bill Connard, as it backs this up post “Local Listing Management Priorities: How & Where to Syndicate Local Data”

Sweet IQ also stresses the Importance of Listings and how they help your website to rank higher. Be sure to read the DO’S and DONT’S. https://sweetiq.com/local-search-resources-faqs/

If you need help with your DIY Business Listings or any of your Internet Advertising or Marketing contact:

Brian Brown Digital Marketing Consultant – Over 20 yrs experience.
o 484-278-6576 | c 215-384-4568
150 Monument Rd | Suite 207 | Bala Cynwyd, PA  19004

www.phillyonlinemarketing.com
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Digital Marketing | Online Marketing

Choosing an Internet Marketing company for your Local Philadelphia business.

While there are many factors that can influece your decision when choosing an internet marketing company to handle your philadelphia internet advertising.  I could spend quite some time elaborating. I think this brief blog article spells it out pretty well.  Remember to ask your rep how many campaigns have they run, how many years experince and what type of retention rate do they have in keeping thier accounts.

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