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Online Marketing

Digital Marketing | Online Marketing

Why Your Business Needs Geofencing

Geofencing

 

As Digital Marketing progresses to target global markets, technologies are rising to localize, allowing for localization of marketing strategies to bring attention to local and physical stores. Geofencing is an innovation that allows you to bring customer/target market attention to your physical location/product, learn more about your target audiences, and bring in more sales in the process.

Geofencing draws a perimeter fence, virtually, so you can serve up ads to these people on their smartphones.  You can track that a person entered a target then converted as they come within your business’s perimeter. Geofencing allows you to move into your localized marketing strategy, create brand awareness, and more importantly, convert targeted advertising into sales and customer loyalty. Most of all clients seem to love the fact that they now have an effective way to target their competitors.

Geofencing allows you to track customers as they come in and out of your perimeter. While they are within the Geofence targets you’ve chosen(down to as small as 18 inches), you will populate on their smartphone for the next 30 days to get their attention. You can remind them of rewards and incentives as they visit your targets such as competitors or places you know your customers visit. This is also a good time to create customer awareness. Geofencing allows you to localize your strategy to bring in more customers and beat competitors as you entice customers with your rewards and incentives.

Geofencing works via the GPS in your customers’ smart devices. As they move into your targeted perimeters, you can serve up your ads to these people. You can review your reporting to see how your targets are performing then add and remove targets to improve performance of the Geofencing campaign. 80% of the ads get served up on thousand of mobile apps while about 20% of the ads are served up on the phones browser.

Geofencing offers a new spectrum of digital marketing that is more localized and specific to your target audience and customers. Grow your business by targeting customers that are within the prescribed parameters to ensure conversion into sales. Geo technologies are expanding towards localizing marketing for businesses to reach more of their niche markets. As the Internet enables enterprises to expand globally, smart tech in mobile apps with Internet access help you target more customers with location-based applications. This drives digital marketing strategies: to a more specific client base, to find more ways to entice customers, to get intel on competitors, and to find ways to grow customer loyalty.

 

Brian Brown

Digital Marketing Consultant
o 484-278-6576 | c 215-384-4568

Email: info@phillyonlinemarketing.com

150 Monument Rd., Suite 207,  Bala Cynwyd, PA 19004

 

 

 

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Digital Marketing | Online Marketing

Free Philadelphia Internet Advertising Resource

Free Internet Advertising Resources below can help local businesses increase visibility online.  Philadelphia business owners often ask “Where are some other areas I can gain exposure online?” Below are several FREE top local business directories!!  It’s a good idea, if you are not already listed, to add your business to these listings. For Google, Yahoo and BING the links below are the key so make sure you CLAIM your listing as it verifies to the search engines you are a real business and will improve your website rankings.

Add your business to the Google+/Google My Business

https://www.google.com/business/

Add your business to Yahoo Small Business

https://www.yext.com/pl/yahoo-claims/free-claim-checkout.html

Add your business to BING/MSN Map(BING Local Business Listing)

https://www.bingplaces.com/

The following free business directories can be another lead source for your business. Quite often these directory listings will get your Philadelphia business listing ranked on the search engines allowing potential customers another way to find your business. The more places you are on the web you increase your chances of being found. Below I listed many of the more popular directories found to rank well on the search engines or tend to drive some leads.

Add your business to YP

http://adsolutions.yp.com/advertise-with-us-page-A

Add your business to Superpages

http://my.dexmedia.com//spportal/quickbpflow.do

Add your business to YELP

https://biz.yelp.com/support/claiming

Add your business to Local.com

https://advertise.local.com/

Add your business to Yellowbot

https://www.yellowbot.com/signin

Add your business to Merchant Circle

http://www.merchantcircle.com/signup/

Add your Business to Philadelphia Marketing Directory

http://www.philadelphia-marketing-directory.com/add.cfm

Add your Business to Angie’s List

https://business.angieslist.com/Registration/SimpleRegistration.aspx

Add your Business to CityGrid

http://www.citygrid.com/

Add your Business to Manta

https://www.manta.com/add-your-company?rl=addacompany-header&add_driver=header&addCompany=1

Add your Business to MapQuest

https://help.mapquest.com/section/201067700

Add your Business to LinkedIn

https://business.linkedin.com/marketing-solutions/company-pages

Now once you have set up your Free Philadelphia Internet Advertising check your listings for accuracy at Sweet IQ

Here is a good article by Bill Connard, as it backs this up post “Local Listing Management Priorities: How & Where to Syndicate Local Data”

Sweet IQ also stresses the Importance of Listings and how they help your website to rank higher. Be sure to read the DO’S and DONT’S. https://sweetiq.com/local-search-resources-faqs/

If you need help with your Philadelphia Internet Advertising contact:

Brian Brown Digital Marketing Consultant – Over 20 yrs experience.
o 484-278-6576 | c 215-384-4568
150 Monument Rd | Suite 207 | Bala Cynwyd, PA  19004

www.reachlocal.com
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Digital Marketing | Online Marketing

Choosing an Internet Marketing company for your Local Philadelphia business.

While there are many factors that can influece your decision when choosing an internet marketing company to handle your philadelphia internet advertising.  I could spend quite some time elaborating. I think this brief blog article spells it out pretty well.  Remember to ask your rep how many campaigns have they run, how many years experince and what type of retention rate do they have in keeping thier accounts.

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Digital Marketing | Online Marketing

Google Adwords – Philadelphia Internet Advertising

I regularly read the latest articles on how to improve your Google adwords campaigns for local Philadelphia based businesses. I personally am running over 50 of them now. Over the years I have learned many techniques on how to improve results for Google Adwords. I’m not ready to spill all my secrets but here are several good articles I’ve collected for improving Google Adwords.

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Online Marketing

What Local Philadelphia Businesses Should Know About Marketing on the Internet

Every single medium, from TV, radio, newspaper, magazines and the YellowPages have lost a lot of ground to the Internet in recent years. People are spending a lot of their time online, instead of those other options. If Philadelphia local businesses want to survive, let alone, to thrive, the owners are going to have to focus on marketing on the Internet.

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