Digital Marketing

Digital Marketing | Online Marketing | Search Engine Marketing | Search Engine Optimization

Philadelphia Small Businesses Are Discovering Local Online Marketing

Philadelphia Internet Marketing Consultant

When is the last time you picked up the Yellow Pages to find a local Philadelphia business? If you’re like most people, it was probably years ago. Now think about the last time you used Google to help you do the same thing. It was probably a matter of days. Local online marketing is the future of small business. In fact, it’s not just the future; it’s the present.

If you are not using local online marketing, you are shooting yourself in the proverbial foot. You’re leaving money on the table and giving your competition the upper hand. Hopefully that is enough metaphors to get the point across that you are literally losing money.

There are two basic directions you can go with search engine marketing (SEM); pay per click (PPC) advertising and search engine optimization (SEO). The fastest way, by far, to get your phone ringing and bring new customers through your door, is with PPC advertising.

Some people will tell you that the pay per click (PPC) option is too risky due to all the competition on the Internet. That is true if you are competing with millions of other people around the world, like direct response and affiliate marketers do. For local business marketing, it’s an entirely different ball game.

There is usually not too much competition locally, so the costs are much less, and the odds of a great return on investment are heavily in your favor. The beauty of this method of local Philadelphia online marketing is you only have to pay for the ads that actually get clicked. The prospect actually ends up on your website.

SEO or Search Engine Optimization, on the other hand, does not cost anything per click. The search engine traffic is free. This form of local online marketing involves taking action, on and off your website,  that entices the search engines to show your website on the first page of certain keyword search results.  There are over 200 variables so it can be very time consuming and difficult to get good rankings.

Both of these methods SEM and SEO are valid. It would be hard to go wrong with either one (or both) of them.

Brian Brown is Specializes in SEM (Search Engine Marketing/Pay Per Click) along with Display, Video and Social Marketing. Helping local businesses get visibility on all the major search engines(Google, Yahoo, AOL, MSN & ASK.com). Includes complete call recording tracking from the client’s website as well as where the people went once on your website. The client uses the data to get a clear picture on the performance and their ROI. We use the data to optimize JUST on the search words(keywords) that get your business the most sales leads. Works far better than most any place you can advertise because it is so targeted to your Local area and only seen by Local people searching for your services.

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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Digital Marketing | Search Engine Optimization | Web Design

Philadelphia Businesses Need to Optimize Their Web Pages for Top Rankings

Philadelphia Businesses

I read this article today and it reminded me of my previous posts helping Philadelphia business owners get more sales leads. This article by Gareth Owen sums up some of the exact same things I have been preaching to local Philadelphia Business owners. I recently helped a salon owner optimize his web pages and they have seen 3 times the new customer leads over this same period last year.  THATS HUGE!!

10 Elements of a Perfectly Optimized Page

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Digital Marketing | Online Marketing | Search Engine Marketing

How to Find Free Ways to Market Businesses Online – Philadelphia Internet Advertising

free

I just read the article below this morning and found it very helpful so wanted to share. I find so many businesses not doing #12 and you’ll see my previous blog posts talk about this. Some of the techniques are more effective than others, some have a faster learning curves than others but I tend to agree with these suggestions. I hope you find them useful.

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Digital Marketing | Pay Per Click Marketing | Re-Targeting

Philadelphia Businesses may have heard of Remarketing but how about Retargeting?

If you are a Philadelphia business possibly you have heard about Remarketing, where you can show your display ad to people who have recently been on your website.  This is very effective for all local businesses but works even better for longer sales cycles, like buying a car or someone considering Plastic Surgery.

Now here comes Search Remarketing. Your local website may be very good, but even the best websites only capture about 5% of the local traffic searching for your services. So Search Remarketing, helps you to reach out to the other 95% that never visited your website.

Here is how it works, lets say you are researching information on “Plastic Surgery”.  You may visit many websites looking up information, articles and reviews about “Plastic Surgery”. I’m sure you have wondered how some of these informational type websites are making money….they sell their data. Just like in your Google Analytics, these websites know what word you searched and when you searched it. They also dropped a tracking cookie on your computer when you did the search. We buy that data, so now we can follow you around the web and know exactly what time and date you searched the word “Plastic Surgery”. As your potential local customers visit our thousands of partner websites, which covers about 90% of the US online audience, we can show your ad to these people. The power behind Retargeting is that it combines the classic remarketing with search remarketing to give you a very powerful, extremely locally targeted way to reach your customer base.  We track all the activity including impressions, visits, and more. You can see your results 24/7 by logging in to your our platform.

I hope you are excited as I am about this new service.

For any questions of concerns please contact

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Digital Marketing | Re-Targeting

Remarketing and/or Retargeting – Philadelphia, PA

Remarketing

Remarketing and retargeting are two similar digital advertising strategies that are often used interchangeably, but they have slightly different meanings.

Remarketing typically refers to the process of showing targeted ads to people who have already interacted with your website or mobile app in some way, such as by visiting a specific page, adding an item to their cart, or filling out a form. The goal of remarketing is to bring these people back to your website or app and encourage them to complete a desired action, such as making a purchase or filling out a form.

Retargeting, on the other hand, typically refers to the process of showing targeted ads to people who have interacted with your brand in some way, but not necessarily on your website or app. For example, retargeting can involve showing ads to people who have visited your social media profiles or engaged with your email marketing campaigns.

In Philadelphia, PA, there are Philly Online Marketing specializes in remarketing and retargeting.  This agency can help you create and execute effective remarketing and retargeting campaigns that can drive traffic and sales for your business.

Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.

The best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.

To take advantage of this great program contact Brian Brown ….CPM’s run about $10.

We clearly track all your results in the Client Center that available 24/7.

Brian Brown
Digital Marketing Consultant
Phone: 215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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Digital Marketing | Online Marketing

ReachLocal Customers Now Montior Leads on Smartphones – Philadelphia PA

ReachLocal

Philadelphia Businesses now Track Reachlocal Leads on their Smartphones. This enables them to stay on top of their lead results as well as listen to calls and much more.  The download is free from your mobile app market for Android or Apple. Then log in using same log in you use currently and start enjoying your leads on your Smartphone. Reachedge  Reporting – See Video

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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Digital Marketing | Online Marketing | Pay Per Click Marketing | Search Engine Marketing

How to Reach Customers Searching for my Business?

google search

Little tough to grasp but once you realize the potential for your Business…its very impressive!!

This is an amazing way you can now reach thousands of potential customers that are searching for your services online but never saw your website and clicked elsewhere.

Its called – ReTargeting please do not confuse this with stand alone Remarketing.

Example:

The person searching below is interested in a Toyota Camry and clicked on Kelly Blue Book.  Kelly Blue Book inserts a tracking cookie in their computer.

We buy these cookies from Kelly Blue Book and thousands of other websites. We now know the time, date, location and keyword(toyota camry) from that person due to the tracking cookie.

We can now follow this person around as they surf on other website showing them your Toyota Camry Display ad.

You choose the search words you want to use and the towns where you want to reach people and we serve them up your display ads as they surf the web..on thousands of websites covering over 90% of the total online audience .  Reaches 10’s of thousands of customers you would have missed out on. At about $10/per thousand impressions.. When can we get together so I can show you more?

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

www.linkedin.com/in/ppcinternetmarketing

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Digital Marketing | Online Marketing | Search Engine Marketing

Highly Skilled & Experienced Internet Marketing

internet marketing

I have a passion for developing unique and effective digital marketing programs that drive incremental revenue opportunities so businesses can close more opportunities faster and effectively. I’m proficient in digital marketing vehicles such as SEM, SEO, Display, Remarketing, content syndication, mobile, responsive design websites and social networking. Being Google and Yahoo/Bing Certified  I have a solid understanding of Google Adwords and Microsoft AdCenter. My skills with Google Analytics help translate that data into more sales leads. I have a long history of managing 100’s of highly effective internet marketing campaigns.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

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Digital Marketing | Online Marketing

How To Do Internet Marketing

Internet Marketing

How to do internet marketing all in about 7 mins.  This video was intended for those business owners looking to do internet marketing and unsure on how to do internet marketing.

Here are some fairly easy success tips for internet marketing.

  1. Make sure you have a good website..meaning it indexes well and converts well to a lead.
  2. Install Google Analytics and set up the Google Search Console to monitor results
  3. Make sure you are fully set up at Google My Business.
  4. Ask everyone for a Google Review…94% that find you online will check your reviews before contacting you. They will click on the reviews with the most reviews and highest ratings.
  5. Blogging is extremely important in growing your content and being found in more places.
  6. You need a way to generate traffic to your website..I highly recommend Google Awords…but make sure its you are with a reputable company that has very good lead tracking to monitor the results.
  7. Add LIVE Chat to your website…when that person is researching after hours you want the Live Chat service to grab their contact info so you have a fresh lead in the morning.
  8. Get your business listings – directory listings updated so ALL of them match whats on your website EXACTLY.

Follow this strategy and you will go far!

Should you need any help we have over 20 years’ experience. Seriously have a question we are here to help!

We have over 20,000 clients and ran over 1 million online marketing campaigns. Every lead is clearly tracked so you can tell its working.

If you need further clarification or want more information feel free to contact Philly Online Marketing directly at 215-384-4568.

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Digital Marketing | Online Marketing | Pay Per Click Marketing | Search Engine Marketing

How it Works: Search Engine Advertising [Infographic]

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