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Digital Marketing | Online Marketing | Web Design

The Inevitability of Google’s Mobile-First Indexing

Google Mobile-first indexing

Due to the volume of people browsing search engines through mobile devices, Google created mobile-first indexing. This means Google will use the websites mobile version first for indexing on the search engine. It is part of the search engine’s best practices to help mobile users with the quality of their searches. Why this is so huge is that ever since websites were created the desktop version of a website were indexed first. Google will be announcing they are using mobile first indexing through their search console using the “for mobile” content first when indexing…so is your website ready and do you have access to your Google Search Console to get the announcement from Google?

Recently, Google released certain clarifications on mobile-first indexing to clear the confusion on how to go about preparing desktop and mobile versions of a website. Here are some clarifications you should keep in mind when designing and developing your website:

  • If you have different URL’s for mobile and desktop, Google will show them to the different devices where they are deployed to; mobile versions for mobile searches and desktop for desktop searches. For single URL websites, like Responsive Designed websites, you can sit back and relax you have nothing to worry about. Most importantly if the mobile only site(Example – https://m.website.com) has less or different content than the desktop site you are in for a ranking change.

 

  • Believe it or not it is not required to be mobile-friendly or mobile responsive for mobile-first indexing. Google continues to have one single index that they use for serving search results. They do not have a “mobile-first index” that’s separate from their main index just that Mobile is considered the priority over desktop. Just so that you are clear these are 2 different things. Ranking positions will not change due to mobile-first index. However Mobile friendliness is a ranking factor for mobile searches. Mobile-first indexing is just indexing the mobile content first.  It is highly recommended that if you plan to rank well on Google your website should always have good unique content. Updating your site with fresh new content will almost always help your rankings.  The relevance of each website pages title tag and metatag to the content on the page is a huge ranking factor.

Indexing means recording and Google is just recording mobile versions first as opposed to desktop versions due to an increase in mobile searches versus the use of the desktop. Google is just prioritizing mobile formats to accommodate mobile users. On a separate note coming up July 2018 while website speed has been used in ranking for quite some time, that signal was focused on desktop searches. Starting July 2018, page speed will be a ranking factor for mobile searches.

One last note coming up in July Google Chrome will be clearly showing people your website is Unsecure if you still have an HTTP site. So if you haven’t updated to a secure HTTPS site its time to get busy.Per Google – You must obtain a security certificate as a part of enabling HTTPS for your site. The certificate is issued by a certificate authority (CA), which takes steps to verify that your web address actually belongs to your organization, thus protecting your customers from man-in-the-middle attacks. When setting up your certificate, ensure a high level of security by choosing a 2048-bit key. If you already have a certificate with a weaker key (1024-bit), upgrade it to 2048 bits.

The biggest take away from all this…if you have a responsive designed website like most businesses do these days..sit back and relax you have nothing to worry about. If you have a separate mobile site just make sure the content is up to date with the desktop site and if  your website is not mobile friendly you seriously need to get busy.

These 2 tests from Google can give you peace of mind.

Mobile-Friendly Test – https://search.google.com/test/mobile-friendly

Google PageSpeed Insights – https://developers.google.com/speed/pagespeed/insights/

I have found many clients are totally unaware of the Google Search Console or of its significance to their website. What is the Google Search Console and why do I need  it – Click Here

Should you need any help from a Google Certified Professional please call 484-278-6576 or info@phillyonlinemarketing.com at https://www.phillyonlinemarketing.com

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Digital Marketing | Online Marketing

Why Your Business Needs Geofencing

Geofencing

 

As Digital Marketing progresses to target global markets, technologies are rising to localize, allowing for localization of marketing strategies to bring attention to local and physical stores. Geofencing is an innovation that allows you to bring customer/target market attention to your physical location/product, learn more about your target audiences, and bring in more sales in the process.

Geofencing draws a perimeter fence, virtually, so you can serve up ads to these people on their smartphones.  You can track that a person entered a target then converted as they come within your business’s perimeter. Geofencing allows you to move into your localized marketing strategy, create brand awareness, and more importantly, convert targeted advertising into sales and customer loyalty. Most of all clients seem to love the fact that they now have an effective way to target their competitors.

Geofencing allows you to track customers as they come in and out of your perimeter. While they are within the Geofence targets you’ve chosen(down to as small as 18 inches), you will populate on their smartphone for the next 30 days to get their attention. You can remind them of rewards and incentives as they visit your targets such as competitors or places you know your customers visit. This is also a good time to create customer awareness. Geofencing allows you to localize your strategy to bring in more customers and beat competitors as you entice customers with your rewards and incentives.

Geofencing works via the GPS in your customers’ smart devices. As they move into your targeted perimeters, you can serve up your ads to these people. You can review your reporting to see how your targets are performing then add and remove targets to improve performance of the Geofencing campaign. 80% of the ads get served up on thousand of mobile apps while about 20% of the ads are served up on the phones browser.

Geofencing offers a new spectrum of digital marketing that is more localized and specific to your target audience and customers. Grow your business by targeting customers that are within the prescribed parameters to ensure conversion into sales. Geo technologies are expanding towards localizing marketing for businesses to reach more of their niche markets. As the Internet enables enterprises to expand globally, smart tech in mobile apps with Internet access help you target more customers with location-based applications. This drives digital marketing strategies: to a more specific client base, to find more ways to entice customers, to get intel on competitors, and to find ways to grow customer loyalty.

 

Brian Brown

Digital Marketing Consultant
o 484-278-6576 | c 215-384-4568

Email: info@phillyonlinemarketing.com

150 Monument Rd., Suite 207,  Bala Cynwyd, PA 19004

 

 

 

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Digital Marketing | Online Marketing

Free Philadelphia Internet Advertising | DIY Business Listings

Free Internet Advertising listed below can help local businesses increase visibility online.  Philadelphia business owners often ask “Where are some other areas I can gain exposure online?” Below are several FREE top local business directories…consider these DIY Business Listings!! Many businesses do not realize that the amount of listings and there accuracy will increase the ranking of their website.  It’s a good idea, if you are not already listed, to add your business to these listings. For DIY Business Listings the most important listings are the big search engines Google, Yahoo and BING. The links below will help you to CLAIM your listing as it verifies to the search engines you are a real business and will improve your website rankings. Do not duplicate a listing..if you are already listed just make sure its claimed. Accuracy of your listing is VERY important to make sure it matches up exactly as listed on your website. Once claimed you will have control to edit your Do It Yourself Business Listings.

Most Important – Add your business to the Google My Business formerly Google Places. Google My Business is a dashboard to control your business on Google. Google+ is part of Google My Business but Google+ is the social side of your business on Google. Once Logged in go down on the left to “Info” and make sure you fill out everything completely.

https://www.google.com/business/ 

Add your business to Yahoo Small Business

https://www.yext.com/pl/yahoo-claims/free-claim-checkout.html

Add your business to BING/MSN Map(BING Local Business Listing)

https://www.bingplaces.com/

 

The next most important places to list your business for FREE are on the Aggregators.  These Aggregators push your data out to a large amount of directories so its very important you are listed here and your information MUST be exactly as listed on your website. Many of the paid placement or paid listing companies use a consensus of this data when pushing you out to the directories. Below are the 3 main aggregators. Each of these are VERY important for the success of you DIY Business Listings. Factual is big one as well but recently stop providing a free listing and makes you use a paid service. Should you need a paid service for all your listings we charge $99/month.

Add your business to Infogroup

https://www.expressupdate.com/search

Add your business to Neustar Localeze

https://www.neustarlocaleze.biz/directory/Search

Add your business to Acxiom

https://mybusinesslistingmanager.myacxiom.com/

 

The following free business directories are many of the very best to use for your business. Quite often these directory listings will get your Philadelphia business listing found on the search engines allowing potential customers another way to find your business. The more places you are on the web this increases your chances of being found. Below are listed many of the more popular directories found to rank well on the search engines and will drive leads. We found many of these also provide an inbound link to your website which can be beneficial for Search Engine Optimization(SEO).

Add your business to YP

http://adsolutions.yp.com/advertise-with-us-page-A

Add your business to Superpages

http://my.dexmedia.com//spportal/quickbpflow.do

Add your business to YELP

https://biz.yelp.com/support/claiming

Add your business to Local.com

https://advertise.local.com/

Add your business to Yellowbot

https://www.yellowbot.com/signin

Add your business to Merchant Circle

http://www.merchantcircle.com/signup/

Add your Business to Philadelphia Marketing Directory

http://www.philadelphia-marketing-directory.com/add.cfm

Add your Business to Angie’s List

https://business.angieslist.com/Registration/SimpleRegistration.aspx

Add your Business to CityGrid

http://www.citygrid.com/

Add your Business to Manta

https://www.manta.com/add-your-company?rl=addacompany-header&add_driver=header&addCompany=1

Add your Business to MapQuest

https://business.mapquest.com/products/business-listing/

Add your Business to LinkedIn

https://business.linkedin.com/marketing-solutions/company-pages

Add your business to Facebook

https://www.facebook.com/pages/creation/

Add your business to Apple Maps

https://mapsconnect.apple.com/

Add your business to the Better Business Bureau

https://www.bbb.org/en/us/get-listed

 

Now once you have set up your Free Philadelphia Internet Advertising check them out for accuracy at Sweet IQ

Here is a good article by Bill Connard, as it backs this up post “Local Listing Management Priorities: How & Where to Syndicate Local Data”

Sweet IQ also stresses the Importance of Listings and how they help your website to rank higher. Be sure to read the DO’S and DONT’S. https://sweetiq.com/local-search-resources-faqs/

If you need help with your DIY Business Listings or any of your Internet Advertising or Marketing contact:

Brian Brown Digital Marketing Consultant – Over 20 yrs experience.
o 484-278-6576 | c 215-384-4568
150 Monument Rd | Suite 207 | Bala Cynwyd, PA  19004

www.phillyonlinemarketing.com
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Digital Marketing | Pay Per Click Marketing | Re-Targeting

Internet ReMarketing or ReTargeting – A Win Win for your Philadelphia Business

Possibly you noticed about 95% of the people that visit your website never contact you….where did they go?  Chances are many bought from a competitor.  What if you could promote a special offer to these people after they left your website to pull them back to YOUR website?  How mush easier is it to market to people already familiar with your products & services than trying to entice new customers? Watch this 2 minute video, I think it makes a lot of sense for marketing any Philadelphia business.

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Digital Marketing | Online Marketing

Choosing an Internet Marketing company for your Local Philadelphia business.

While there are many factors that can influece your decision when choosing an internet marketing company to handle your philadelphia internet advertising.  I could spend quite some time elaborating. I think this brief blog article spells it out pretty well.  Remember to ask your rep how many campaigns have they run, how many years experince and what type of retention rate do they have in keeping thier accounts.

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