Auto Dealer Marketing: 3 Strategies to Boost Your Sales

By Brian Brown / No Comment

The majority of car purchases in Philadelphia are made at car dealerships. However, an increasing number of Philadelphians resort to the internet to search for what car make and model they should get along with which dealership they should buy from. This means that the age-old traditional automotive marketing strategies are rapidly losing their effectiveness.

Bearing this in mind, it is clear that in order to stay in business or ahead of the competition, it is essential that your marketing strategy should evolve to keep up with the new trends. In this article, you will learn about the three most effective strategies that will help propel your dealership in Philadelphia to new heights. So without further ado, let’s dive in:

Video Marketing

Before people buy a car, they like to research different car makes and models to get a gist of what options they have. Video platforms such as YouTube are the go-to places for people searching for car-related information. This is because car reviewing videos provide them with valuable information such as the car’s best features, shortcomings, and price bracket. These videos also allow people to thoroughly view the vehicle and get an essence of how the machine looks in real-time.

This virtual tour of the car plays a major role in convincing them what to buy; after all, seeing is believing. This makes video marketing one of the best strategies to boost your dealership sales. You can record videos of the new car models featured at your dealership, what benefits people get when they purchase from you, and where exactly in Philadelphia you are located. This will surely draw in more traffic and will improve your brand image.

Use Customer Reviews to Your Advantage

People will trust and believe other people’s thoughts and experiences even more than the guarantees you offer them. This is due to the fact that they can relate to the writer of the review on a much more personal ground seeing as they both are customers.

Garnering and displaying positive customer reviews on your social media profiles, on your web page, and on car and dealership review sites can be one of the leading factors that will help you gain the trust of potential clients. Once you have their trust, it will automatically generate leads and will also improve your conversion rates.

Aim for the Top Ranks on Google SERP

The only thing that even comes close to customer reviews with regards to earning the trust of potential clients is a high rank on Google SERP. Philadelphians have this pre-programmed persona that any webpage or business that ranks high on Google or any other search engine’s SERP is one of authority and trust.

Therefore, you should employ great SEO and PPC practices as a part of your automotive marketing strategy in an effort to improve your SERP ranking. Moreover, search engines’ first and second results pages get the most online traffic. This means that a high SERP ranking will generate more leads and help you gain potential customers’ trust. All this translates to a more dominant brand image and a more profitable business.

Concluding Thoughts

Properly integrating these strategies into your automotive marketing strategy requires skill, knowledge, and experience. This is why it is better to seek the assistance of a professional marketing agency. Philly Online Marketing is a Philadelphia-based professional marketing agency that offers comprehensive digital marketing services. Their team comprises industry veterans, ensuring the very best services. For more details, visit their website.

Automotive Marketing

Automotive Marketing Partner – Why Does Your Philadelphia Car Dealership Need One?

By Brian Brown / No Comment

The world of automotive marketing is an ever-changing one, with marketing strategies becoming obsolete in the blink of an eye. Hiring a professional marketing agency would be the wisest decision in such a competitive time. Still not convinced? Below are some reasons that will convince you as to why having an automotive marketing partner would be beneficial for you.

Benefits of Hiring an Automotive Marketing Agency

Can Help Reduce Marketing Expenses

This might come as a shocker at first, but it is very true. Automotive marketing, just like any other marketing practice, has immensely evolved in the past few years and will continue to do so in the future. Car dealerships aren’t often aware of these changes and trend updates resulting in them wasting their marketing budget in old marketing practices that won’t work any longer.

A professional marketing agency with years of experience in the automotive sector will know precisely where you should spend and how much you should be spending. This will help you cut down unnecessary expenses resulting in more efficient marketing practice.

Build a Team with a More Diverse Skill Set

Car dealerships do not often have an adequate in-house marketing team. It is mostly the dealership manager coupled with a few employees that handle everything from the marketing to the budget management of the dealership. The manager and the employees will have all the latest information about the automotive sector, such as new upcoming car models and the groundbreaking features that will be introduced in them.

In contrast, a competent marketing agency will know the ins and outs of the automotive marketing world, including what new strategies you should implement and which you should avoid. Therefore, hiring a professional marketing agency will give you a team with the perfect set of knowledge of both worlds boosting your team’s capabilities beyond measure.

Rapid Results

A professional marketing agency has the appropriate tools and the knowledge required to use them properly in order to keep track of your results. This allows the marketers to precisely know which of your marketing strategies are bearing fruit, how effective they are, and do they justify the investment.

Furthermore, some marketing schemes appear to work initially but lose their effectiveness over time. Therefore, sticking to a particular marketing tactic for an extended time would be just a waste of time and money. Your hired agency will be aware of this, and so they will continuously update your plan of action to retain the effectiveness of your marketing plan.

Lastly, since you will be the client in this deal between yourself and the agency, the experts at the agency will do their best to not only meet your requirements and expectations but to exceed them. All this translates to a more effective marketing strategy leading to better and more rapid results.

Anticipate and Counter Your Competitors

Since the professionals at your hired agency will have served the industry for many years, they will likely know and will be able to anticipate the marketing strategies of your competitors. They will also guide you in devising the best counter plan in order to outdo your competitor’s marketing strategy. But do keep in mind this strictly does not mean that the agency will disclose prior client information.

Conclusion

There are still many more benefits of hiring a professional automotive marketing agency, given that the agency you hire is a reputable one, such as Philly Online Marketing. They have been serving businesses in Philadelphia for many years now and have become one of the most trusted firms in the area. For more details, visit their website.