As Digital Marketing progresses to target global markets, technologies are rising to localize, allowing for localization of marketing strategies to bring attention to local and physical stores. Geofencing is an innovation that allows you to bring customer/target market attention to your physical location/product, learn more about your target audiences, and bring in more sales in the process.
Geofencing draws a perimeter fence, virtually, so you can serve up ads to these people on their smartphones. You can track that a person entered a target then converted as they come within your business’s perimeter. Geofencing allows you to move into your localized marketing strategy, create brand awareness, and more importantly, convert targeted advertising into sales and customer loyalty. Most of all clients seem to love the fact that they now have an effective way to target their competitors.
Geofencing allows you to track customers as they come in and out of your perimeter. While they are within the Geofence targets you’ve chosen(down to as small as 18 inches), you will populate on their smartphone for the next 30 days to get their attention. You can remind them of rewards and incentives as they visit your targets such as competitors or places you know your customers visit. This is also a good time to create customer awareness. Geofencing allows you to localize your strategy to bring in more customers and beat competitors as you entice customers with your rewards and incentives.
Geofencing works via the GPS in your customers’ smart devices. As they move into your targeted perimeters, you can serve up your ads to these people. You can review your reporting to see how your targets are performing then add and remove targets to improve performance of the Geofencing campaign. 80% of the ads get served up on thousand of mobile apps while about 20% of the ads are served up on the phones browser.
Geofencing offers a new spectrum of digital marketing that is more localized and specific to your target audience and customers. Grow your business by targeting customers that are within the prescribed parameters to ensure conversion into sales. Geo technologies are expanding towards localizing marketing for businesses to reach more of their niche markets. As the Internet enables enterprises to expand globally, smart tech in mobile apps with Internet access help you target more customers with location-based applications. This drives digital marketing strategies: to a more specific client base, to find more ways to entice customers, to get intel on competitors, and to find ways to grow customer loyalty.
Digital Marketing Consultant
150 Monument Rd., Suite 207, Bala Cynwyd, PA 19004