Author Archives: creative

Web Design

Why Is WordPress the Best Philadelphia Website Builder for Businesses?

WordPress is a name you hear a bit too often when you delve into the world of web development, whether to create your own business website or to create someone else’s. Many things make WordPress an absolute life-saver for creating a website for your Philadelphia-based business. Here are some of the main features that make WordPress the best website creating platform:

5 Reasons That Make WordPress the Best Platform to Create Your Business Website

Incredible Functionality

If you’re new to the web developing world and do not have the in-house knowledge to program your website for increased functionality, you will be happy to know that WordPress provides you with a simple and effective solution.

WordPress has an in-built directory containing thousands of plugins that grant your website all the functionality it requires. To date, there are over 40,000 plugins, with there being regular new additions to the directory.

WordPress Sites Have High SERP Ranking

The effectiveness of your business website in reeling in traffic heavily relies on a good SERP rating, so providing you with a high-ranking website is one of the most significant advantages of a WordPress website that will benefit all types of businesses.

WordPress is a trusted platform with an in-built search functionality that can be easily integrated into your website. Additionally, this amazing web development platform facilitates you in better optimizing your content by allowing you to create custom keyword-rich URLs, tag all content, and allow pingbacks and trackbacks functionality, all of which help improve the SERP ranking of your site.

Allows for DIY Site Updates

Business owners in Philadelphia often look for web development platforms that offer them the simplicity and ease of being able to update their websites by themselves. If you’re one of these people, you’ll be glad to know that the easy-to-use interface of WordPress makes it possible for you to do so.

Once your website is up and running, a quick training session will familiarize you with all the tools and commands you need in order to customize your site by adding new pages, posts, images, copy, and so much more! This makes it easy for novices to learn and edit their sites as they please.

Has Frequent Software Updates

WordPress is an open-source platform; this means that individual developers have the flexibility to improve it by rolling in new updates for the platform algorithm. With there being innumerable developers using and enhancing WordPress, security flaws and other bugs in WordPress get patched very promptly. In addition, new features get added regularly, and plugins and themes also get regular updates.

WordPress is, before anything, a Content Management System (CMS) software. It was initially designed for bloggers and content creators, and for that reason, it has various features allowing for easy content publication.

Among these features is the “built-in” blog feature that is accessible from any device, making it so that users who want a dedicated blog section on their website don’t have to create one individually. This makes it possible for non-blogging businesses to also have a blog section on their sites without much hassle.

It’s Completely Free

WordPress is a completely free platform and so you don’t have to pay a single dime other than for buying a domain name and a hosting service. A bonus point of this platform is that the sites you create are compatible with almost all types of devices which also help improve the SERP ranking of the site.

Concluding Thoughts

To get yourself a quality business website or to learn more about WordPress websites, get in touch with Philly Online Marketing. They are a Philadelphia-based professional marketing agency that offers comprehensive digital marketing services. Their team comprises industry veterans, ensuring the very best services. For more details, visit their website.

Read More
Automotive Marketing

Automotive Marketing Partner – Why Does Your Philadelphia Car Dealership Need One?

The world of automotive marketing is an ever-changing one, with marketing strategies becoming obsolete in the blink of an eye. Hiring a professional marketing agency would be the wisest decision in such a competitive time. Still not convinced? Below are some reasons that will convince you as to why having an automotive marketing partner would be beneficial for you.

Benefits of Hiring an Automotive Marketing Agency

Can Help Reduce Marketing Expenses

This might come as a shocker at first, but it is very true. Automotive marketing, just like any other marketing practice, has immensely evolved in the past few years and will continue to do so in the future. Car dealerships aren’t often aware of these changes and trend updates resulting in them wasting their marketing budget in old marketing practices that won’t work any longer.

A professional marketing agency with years of experience in the automotive sector will know precisely where you should spend and how much you should be spending. This will help you cut down unnecessary expenses resulting in more efficient marketing practice.

Build a Team with a More Diverse Skill Set

Car dealerships do not often have an adequate in-house marketing team. It is mostly the dealership manager coupled with a few employees that handle everything from the marketing to the budget management of the dealership. The manager and the employees will have all the latest information about the automotive sector, such as new upcoming car models and the groundbreaking features that will be introduced in them.

In contrast, a competent marketing agency will know the ins and outs of the automotive marketing world, including what new strategies you should implement and which you should avoid. Therefore, hiring a professional marketing agency will give you a team with the perfect set of knowledge of both worlds boosting your team’s capabilities beyond measure.

Rapid Results

A professional marketing agency has the appropriate tools and the knowledge required to use them properly in order to keep track of your results. This allows the marketers to precisely know which of your marketing strategies are bearing fruit, how effective they are, and do they justify the investment.

Furthermore, some marketing schemes appear to work initially but lose their effectiveness over time. Therefore, sticking to a particular marketing tactic for an extended time would be just a waste of time and money. Your hired agency will be aware of this, and so they will continuously update your plan of action to retain the effectiveness of your marketing plan.

Lastly, since you will be the client in this deal between yourself and the agency, the experts at the agency will do their best to not only meet your requirements and expectations but to exceed them. All this translates to a more effective marketing strategy leading to better and more rapid results.

Anticipate and Counter Your Competitors

Since the professionals at your hired agency will have served the industry for many years, they will likely know and will be able to anticipate the marketing strategies of your competitors. They will also guide you in devising the best counter plan in order to outdo your competitor’s marketing strategy. But do keep in mind this strictly does not mean that the agency will disclose prior client information.

Conclusion

There are still many more benefits of hiring a professional automotive marketing agency, given that the agency you hire is a reputable one, such as Philly Online Marketing. They have been serving businesses in Philadelphia for many years now and have become one of the most trusted firms in the area. For more details, visit their website.

Read More
Search Engine Optimization

SEO: Why Your Philadelphia Business Needs It

Did you know that according to SEO Tribunal, about 78% of location-specific searches made through mobile phones resulted in an offline purchase, and that 97% of consumers learn more about a local business via online channels than from any other medium? If there’s anything that these statistics prove, it is that local searches can potentially bring in a good number of sales as well as serve as an incredible means to boost the brand awareness of a business, provided that you exploit the local market.

The most effective way to tap into your local market is to implement a local SEO strategy in order to make your business more discoverable and accessible to the local people that are looking for it. With that said, this article will walk you through what local SEO is as well as the major benefits of local SEO for businesses in Philadelphia.

Local SEO – What Does It Mean?

Benefits of SEO

Local SEO is an inventive digital marketing tactic that does not have an official definition; however, various businesses and agencies have put forward their own descriptions of this marketing strategy. For instance, Moz describes local SEO as a technique designed and implemented for the sole purpose of increasing the search visibility of business that offer face-to-face services to the people of their community.

It could be a brick-and-mortar business having a physical facility, for instance, or a business and firms operating in a specific geographic region. Another definition of local SEO is a marketing strategy that provides search results that are relevant to a consumer depending on their location.

To put it simply, local SEO is a subset of SEO marketing that focuses primarily on enhancing the local Search Engine Results Page (SERP) ranking of a business to make the business more discoverable to people located in or near the area where the business is located.

Local search engine optimization is very similar to traditional SEO writing, with the exception that the keywords employed this time are focused more on the location of the business and contain the name of the city, state, or town in which the business is located.

In summary, local SEO employs a variety of tactics to help your company rank higher in local searches. Local searches basically imply the search for any product or business in a specific area. This, for example, applies when a user enters a particular location in their searches. For example, the best digital marketing agency in Philadelphia.

Local SEO Philadelphia – Why Businesses in Philadelphia Should Care about Local SEO

If you already have an organic SEO strategy in motion, you may wonder as to why you should employ a local SEO strategy for your Philadelphia located business. Were you aware of the fact that 46% of all searches made on Google are local searches?

This means that out of an estimated 5.6 billion searches made on Google each day, over 2.5 billion searches are for local businesses and services. This means that by neglecting the implementation of a local SEO strategy for your Philadelphia located business; you’re missing out on nearly half of your potential customers and hence nearly half of the profits.

Still not convinced? Here are some major benefits of implementing local SEO in your business’ marketing strategy:

Enhanced Foot Traffic to Your Physical Outlet, Store, or Facility

A majority of foot traffic that any business gets is from the people that reside in the vicinity of the business or in a close-by area. This means that making your business more discoverable to the people of your locality is one of the most effective ways to get more foot traffic to your physical outlets, storefronts, offices, or facilities.

When a consumer makes a Google search for a certain type of business in their area, the search engine algorithm returns a list of top-ranking companies that match their criteria based on the keyword they entered. This algorithm considers a number of parameters and has a significant impact on what people see in search results.

As a result, the top-ranking companies appear in both local organic search results and Google Maps, where users can click to learn more about the business, get directions to the business, and access more details related to the business, such as the phone number and opening and closing times. The ease of availability of such information familiarizes the consumer with the business making them more inclined towards selecting and visiting such a business over a competitor they know nothing about.

In fact, a business without a local SEO strategy may not even be a consideration for the local consumers as the likelihood of them not being aware of the business increases. To put this into a better perspective, a study shows that 72% of the people who made a local search actually visited a store or business they found within 5 miles of their own location.

In a nutshell, if your business incorporates local SEO in its marketing strategy, you enhance the likelihood of being found by potential local clients who can then use your physical address and other vital information available on Google Maps to visit your facility. The better the strategy, the higher you’ll be ranked, and hence a greater number of people in your vicinity will visit your business.

Excellent Conversion Rates

Local SEO Philadelphia

Having ample online and foot traffic will do you no good if your lead conversion rates are poor. Conversion rate essentially means changing a lead into a sale or a potential customer into a customer by persuading them into buying your product or service.

Needless to say, the profitability of a business largely relies on the traffic it receives as well as how high the conversion rates are. You may be surprised to learn that local SEO strategy offers some of the best lead conversion rates of any marketing strategy.

Speaking in numbers, it has been found that around 28% of purchases are a result of local searches. This can be due to the fact that a majority of people have this pre-programmed belief that any business with a high SERP rank is one that is reliable and an authority in their respective field of business.

This trustworthy and authoritative persona means that consumers are less critical and reluctant toward high-ranking businesses and are, therefore, easier to turn into sales.

Optimized User Experience

The quality of your business’ website is a crucial ranking criterion used by search engine algorithms in determining a SERP rank for a website. According to the Search Engine Journal, evolutions in the Google search engine algorithm have allowed Google to distinguish between pleasant or bad user experiences.

When a user conducts a search, they expect a quick and succinct response. If a user encounters a poorly optimized website, such as mobile incompatibility or never-ending popups, the user is likely to leave the site within seconds. When a user leaves a website too quickly, Google interprets this as an indication of a poor user experience and that the website does not deliver value to its visitors.

As a result, the Google search engine algorithm allocates a low SERP rank to websites with high bounce rates.

Knowing this, one can begin to understand the connection between an effective local SEO strategy and the user experience. Executing a well-crafted local SEO strategy requires you to optimize and improve the quality of your business website in order to achieve a high SERP rank. Doing so directly makes the user experience more fluid and enjoyable, which translates to better value for visitors and, in turn, higher lead conversion rates.

Offers Highly Targeted and Quality Leads

Using generic keywords such as “best digital marketing agency” or “best lawyer” generates not only a high volume of searches but also scales up the competition by biding your business against a greater number of competitors, some of which may even be more dominant and established on the global or national scale.

Furthermore, if you’re a small business offering your services or products in only your area, using generic keywords also means that you could attract irrelevant leads that are situated outside your operational zone.

Therefore, while organic SEO is an immensely effective lead-generating marketing strategy in its own right, it, however, is not suitable for a small business aspiring to compete and capture the relevant market in its own locality.

On the contrary, implementing local SEO by using long-tail, area-specific keywords can help you reach out to a highly targeted audience segment that is relevant to your field of business and is also situated in the close vicinity of your business.

This means lower competition as well as higher-quality leads and hence better conversion rates and profitability.

Helps Form a Community

Having a solid community is one of the best leverages you could have over your competitors. First of all, having a certain number of devoted supporters means that you can count on having a fixed number of sure sales each year and on each product launch.

Additionally, communities are excellent channels for free and effective advertisement in which your supporters promote news and events related to your business, such as product launches and any flash deals or sales you might have out on your services and product line, on their social media profiles.

Not to forget, communities tend to expand over time through word-of-mouth marketing where each community member will introduce as well as put in a good word for your business before their friends, family, and associates leading to increased brand awareness.

Having more local backlinks is not only a wonderful strategy to improve your ranking, but it also paves the way to mutually beneficial professional partnerships.

Local SEO Provides 24/7 Promotion

Benefits of local SEO Philadelphia

Local SEO, in fact, SEO in general, is a marketing technique based on search engines. As such, SEO strategies remain effective for as long as search engines are being used, and since we all know that search engines do not have a set number of working hours during which they are active, neither do local SEO strategies.

This means that whenever a consumer uses a search engine to make a search about a business related to your field and located in your area, your local SEO strategy will play its part, whatever time of day or day of the week it is, to help your business rank higher on local search listings.

Furthermore, since local SEO is a free marketing strategy, you don’t have to worry about your marketing budget running dry and terminating your SEO strategy, as would be the case for a paid marketing strategy such as social media marketing. This aspect of local SEO makes it an ideal marketing tactic for businesses in Philadelphia that are low on marketing budget.

SEO is unique in that it allows your business to reach users while they are looking for you, rather than on a billboard on the way in or out of town.

Offers a Great Return on Investment (ROI)

When assessing the viability of any marketing approach, return on investment (ROI) is one of the top considerations, if not the most important.

Being a free marketing technique, local SEO requires little to no investment. Additionally, while results of local SEO may be relatively slow, they are consistent and high-yielding compared to many other marketing strategies.

Reports show that the closing rate for leads generated by search engines is 14.6%. Traditional marketing tactics such as cold calling and direct mailing, on the other hand, only get a 1.7 percent close rate, which is roughly 12% lower than SEO marketing. Moreover, businesses ranked on the first results page on Google receive 33% of the entire search engine traffic.

Increased search engine exposure directly improves internet traffic and net revenue, making ROI one of the most significant benefits of local SEO.

However, businesses in Philadelphia will only be able to reap the benefits of local SEO if they are ranked on the first results page of Google and other search engines. Low-ranking websites that get listed on the second page or after hardly get any leads.

Local SEO Philadelphia – Contact a Professional

The first step to growing your business to a national or even an international scale is to build a solid foundation in your local market. 92% of consumers choose businesses that are ranked on the first page of local searches. This means that a high SERP ranking for local searches is vital, especially for locally operating businesses, to capture a sizeable share in their local market.

It is important to note, however, that local SEO is a constantly evolving marketing technique consisting of a variety of elements, all of which need to be perfected in order to execute a well-crafted strategy. Doing so requires experience and thorough knowledge of the industry, which is why businesses in Philadelphia should seek out the assistance of a professional digital marketing agency in Philadelphia, such as Philly Online Marketing.  

They have years of experience helping clients devise custom marketing tactics tailored specifically to their business requirements and niche, and are qualified to provide a range of digital marketing services to all kinds of businesses.

Call Us Today at 215-384-4568 – We will provide a free audit to show how you stack up to the competition.

Read More
Digital Marketing

The Best Digital Marketing Services for Your Philadelphia Business

 

The marketing strategies of businesses located in Philadelphia rely heavily on digital marketing to boost their effectiveness in reeling in more online and offline traffic, thus establishing a solid brand image for the business in question. Furthermore, statistics reveal that 78% of internet users search for products online rather than going out to shop for them.

Philly Online Marketing – a professional digital marketing agency, ranks as the 34th best digital marketing agency in Philadelphia out of a 115 competitors. The team describes digital marketing as an entire world unto itself, consisting of hundreds of different sub-strategies, many of which you may have already put into use when developing your existing marketing strategy. Nevertheless, navigating this complex and comprehensive marketing world can be very difficult if you do not have the necessary expertise.

To survive in such an uncertain world, it is important to anticipate future variations in the marketing trends and adjust your strategy accordingly. However, the skill, knowledge, and experience required to do so make it unsuitable to be accomplished by most business owners in Philadelphia.

For this reason, it is crucial that you seek the assistance of Philly Online Marketing, one of the top digital marketing agencies in Philadelphia. The folks at Philly Online Marketing have been in the industry for many years and therefore have hands-on experience dealing with the volatility of digital marketing trends.

They provide an extensive set of marketing services that accommodate all types and sizes of businesses regardless of how new or old they might be. Below are the top digital marketing services they offer:

The Top Digital Marketing Services Offered by Philly Online Marketing

Search Engine Optimization (SEO)

Digital marketing agencies in PhiladelphiaSEO is the one of first and top digital marketing services offered by Philly Online Marketing for Philadelphia-based businesses. With approximately 68% of online searches being done through search engines, the importance of SEO has never been higher. To say that SEO is vital for your marketing strategy as the quality of your SEO writing might very well be the factor that determines whether or not your business succeeds.

To put it simply, SEO entails optimizing your content to increase its SERP ranking. This means that when a consumer looks up a keyword on a search engine related to your business, your business website is among the first few results on the user’s screen. This is important because the top search results get the most traffic. Research shows that 67% of clicks go to the top five search results.

Search engines use complex algorithms that look for websites relevant to the searched keyword. Once all the relevant website links have been compiled, the algorithm uses several rank-determining factors to establish a SERP rank for each website. It then lists the websites on the results page according to their respective SERP ranks.

SEO writing essentially focuses on optimizing the content of your websites in such a manner that your website scores as high as possible for each of the rank-determining factors making it easily discoverable for the search engine, thereby allowing your website to secure a high SERP rank. Following are some of the factors used by search engines to determine a SERP rank for a website:

  • A Secure and Accessible Website
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness
  • Domain Age, URL, and Authority
  • Optimized Content
  • Technical SEO
  • User Experience
  • Links

SEO strategy consists of several elements that work in conjunction to grant your website a high SERP rank. All of these elements are crucial in their own right and works to improve your website’s standing regarding at least one of the factors mentioned above. Therefore, each element has to be optimized properly to build an overall solid SEO strategy.

Below are some of the key elements of a complete SEO strategy:

Keywords

There are various keywords such as long-tail keywords, short-tail keywords, and local ones. A search engine algorithm uses keywords to look for relevant results. Therefore, it is vital to integrate well-researched keywords that have low competition and high search rates into your content.

Content

Content is essentially what a search engine identifies and ranks your website upon. This means that without content, a search engine won’t even consider your website to be listed on the results page. The content can be in many forms, some of which include:

  • Web page content
  • Videos
  • Blogs
  • Podcasts
  • Listicles
  • How-to guides
  • Social media posts

Be sure that whatever content you’re putting out is relevant to your business and does not have out-of-place keywords.

Local SEO

Local SEO helps your business become more discoverable through better SERP ranking for local search results such as searches for a business located specifically in Philadelphia. According to a report, nearly 60% of searches are made through smartphones, with more than half being local searches.

Advantages of SEO

Following are some of the main benefits of good SEO writing:

  • More traffic hence better lead conversion rate.
  • Enhanced business awareness.
  • Improved profitability.
  • Authoritative image for business.
  • Helps earn prospective clients’ trust.

Search Engine Marketing (SEM)

Digital marketing agencies

The primary purpose of SEM, similar to SEO, is also to improve the SERP ranking of your website; however, SEM takes a different approach to achieve this purpose. SEM is generally a paid form of marketing in contrast to SEO being an organic methodology.

What this basically means is that SEM will get your website up on the higher SERP ranks, but you will be subjected to a certain charge each time a user clicks on your website; therefore, it is also known as pay per click (PPC) strategy. This is because, through SEM, your website appears as an advertisement rather than an organic result, and naturally, you have to pay for running your ad.

In fact, search results that appear through SEM have an “Ad” icon along with an ad extension which helps identify paid ads from organic results. Executing an SEM strategy is a multistep process. Following are the main steps that will lead you to successfully running your PPC campaign.

Select a Platform

Google is perhaps the best platform to run your SEM campaign on, seeing as how it has captured an 86.19% share of the global search market. Bing will be the next best option having a market share of 7%.

Research a Keyword

Selecting the right keywords is key to a successful SEM strategy. Depending on your goal, you can go with a large number of low-volume targeted keywords or a small number of high-volume varying quality keywords. It would be wise to seek the help of professionals in this step instead of doing it yourself.

Decide a Budget

As discussed above, SEM is a paid form of marketing and therefore requires you to bid on the keyword you want to use. The bid will vary depending on the quality and competition for the keyword. Therefore, it is important to set a budget for your campaign from the get-go.

Make Content

Just like with SEO, content is the element that allows you to be discovered by the search engine. Creating intriguing and compelling content will help you persuade users to click on your ad and will further help you in converting your leads into customers.

Build a Dedicated Landing Page

Your landing page is where your potential customers will be directed once they click on your ad. Therefore, having a dedicated and well-optimized landing page with relevant CTA’s will help you hook in the user, which increases the likelihood of lead conversion.

Advantages of SEM

Here are some of the main advantages of SEO strategy:

  • Allows targeted marketing.
  • Generates results much quicker than SEO.
  • Allows for excellent tracking of results.
  • Real-time monitoring.
  • Improved visibility and traffic.
  • Business appears as an authority in the field.

Social Media Marketing (SMM)

According to recent statistics, nearly 58.4% of the entire world’s population has at least a single social media account. To put this into perspective, this translates to roughly 4.62 billion people in the entire world using social media.

With social media platforms capturing such a large portion of the world’s population, it would be unwise for a business not to utilize these platforms to market their products and services. This is why all the Philly Online Marketing recommends implementing SMM into your marketing strategy. In fact, people using social media to promote their business tend to do 78% better than those who don’t.

Simply speaking, social media marketing (SMM) strategy entails the use of social media platforms and networks to advertise your business’s products and services. One of the best things about SMM is that it allows businesses to directly interact with their customers, build communities, and get almost instant feedback on their services and products. Furthermore, SMM has purpose-built data analytics tools that allow marketers to keep track of the results of their social media ad campaigns.

On the downside, to fully exploit the potential of SMM, you will need to invest in paid ads. In order to properly execute an SMM strategy, one needs to create and manage social media profiles, run ad campaigns, track results, design ads, and posters, write captions, and much more! Of course, digital marketing agencies have dedicated team members specializing in each aspect of SMM.

Following are the five key pillars of an effective SMM strategy:

Strategizing

This stage requires you and your marketing team to establish your goals and determine what social media platforms you will be using and the type of content that will be published.

Planning and Publishing

This stage involves planning, composing, editing, and finally publishing the content on your social media platforms of choice.

Listening and Engagement

Keeping track of what users, customers, and others have to say about your postings, brands, and other business assets. This can necessitate the use of a social media interaction tool.

Analytics and Reporting

Knowing how far your postings go is a key part of SMM; therefore, engagement and reach reports are essential.

Advertising

Running paid ads on social media platforms is an excellent way to promote your brand further to a highly targeted audience.

Advantages of SMM

Following are some of the advantages of SMM that make a business favorite:

  • Enhanced brand recognition and image.
  • Increased sales.
  • Analytical tools allow tracking of results.
  • Targeted marketing.
  • Excellent customer interaction.

Web Designing

Image Name: Boost your business

Image Description: A woman standing on a purple column

Image Alt Text: Digital marketing agencies in Philadelphia

 

With a majority of the world’s population having access to the internet, a business website has become one of the most important tools that a business can have. It is the first thing that a consumer looks for when searching for a business. Your SEO and SEM strategy also link users back to your website. Furthermore, most of the content you post, such as services, blogs your awards, etc., are all published on your site. Keeping this in mind, it is safe to say that a business cannot succeed in this modern era without having a great website to its name.

However, many people, although they do have a website for their business, pay no attention to the refinement and quality of their site. An outdated layout or a stuttering interface are major turn-offs for your incoming traffic and are often the sole reason for losing potential customers. Interestingly, a bad website won’t just drive away users; it will also make your website less discoverable for the search engine and hence users.

This is so because the search engine algorithm factors in the user experience and bounce-off rate that your site delivers when deciding the SERP rank for your site, be it through SEO or SEM. Poor performance directly leads to a lower SERP rank, thereby lowering the likelihood of people coming across your site.

Having said that, it is obvious that having a well-rounded site is important for your business to thrive or even survive in this competitive day and age. Following are some attributes of a great website:

Easy to Use

A complicated layout will only lead to users getting lost on your site and closing the tab out of frustration. Therefore, design your site to be simple and straightforward.

Fast Loading Speed

Nothing drives away potential leads faster than a slow-loading website. Make sure that your site is optimized for fast loading times, especially for smartphones.

Conspicuous CTAs

Without a proper call-to-action (CTA), your website will never be able to convert leads into customers. Ensure that your site has properly integrated CTA’s in the content.

Well Designed and Functional

Do not clutter your site with unnecessary options and content. Each and every feature of the site should serve a purpose.

Advantages of a Great Website

Following are some of the main advantages of having a great business website:

  • Adds credibility to the business.
  • Improves brand image.
  • Provides a means for lead conversion.
  • Brings in organic traffic.
  • Allows engagement with customers.

Is There More?

The services listed above are just some of the many top digital marketing services that Philly Online Marketing can provide your Philadelphia-based business with. They have comprehensive set of services which include a lot more than what is mentioned above. Some other top digital marketing services offered by them include:

  1. Local Listing Management
  2. In-App Mobile Advertisement
  3. Call Tracking
  4. Follow Up
  5. ROI Tracking
  6. Reach Social Ads Solutions

Final Thoughts

All of the services mentioned above are key digital marketing services offered by Philly Online Marketing. All these services work in conjunction to give businesses and enterprising entrepreneurs a solid marketing strategy, one that cannot be matched by any other marketing tactic. To know more about their services and how they can help out your business, click here!

 

Read More
Email Marketing

Top ROI For SMB Targeted Email Marketing in Philadelphia

Are you a small and medium business (SMB) owner, devising or revising your digital marketing strategy and wondering whether targeted email marketing should be part of it in Philadelphia? It’s a legitimate concern, especially if you are working with a limited budget and want to maximize your Return On Investment (ROI). Ideally, you should focus on all digital marketing segments, but if you want to focus on a few channels, targeted email marketing should be one of them.

Email marketing produces $44 for every $1 you spend on it, making it one of the most powerful marketing investments you can make.

How SMBs Can Improve Their ROI on Targeted Email Marketing Philadelphia

Targeted email marketing, as opposed to mass media marketing, is the practice of sending tailored emails to subsets and segments of a mailing list of potential (and existing) customers that your email marketing partners would provide. When used properly, it creates value for your business in more ways than one. Apart from increasing your revenue, it enhances brand awareness, solidifies consumer loyalty, and improves Customer Lifetime Value (CLV).

Let’s see how you can refine your targeted email marketing:

Create Comprehensive List Segments

Unlike some social media campaigns where you are building awareness from scratch, targeted email marketing gets a head start. Thanks to the mail marketing company that you are working with, you already have access to the emails of potential customers If your email marketing partners can find out other important pieces of information about them, i.e., age, gender, location, etc.,  they can segment the list better and enhance the affect email marketing by connecting with each segment with the perfect email copy.

Using this data, your email marketing partners can segment the email list into comprehensive sets. The targeted email you prepare for each segment would be different, increasing the chances of them driving the point home exponentially. One generic email for professionals and stay-at-home parents might not result in a lot of conversions and purchases, but specifically tailored emails for the two segments can create a powerful impact.

Focus On Value, Not Selling

This is the most important distinction you need to understand. Your ultimate goal might be to sell your product and service to the Philadelphia customers, but emails that give a subtle nudge to your consumers have a better chance of being read and generating revenue for you than the ones that are blatantly “salesy.”

If you can create value for your customers through your targeted email marketing (through information, right deals, special discounts, etc.), the consumers would prefer to read your emails instead of diverting them to spam. Focus on what customers want, not what you have to sell.

Seasonal Email

Seasonal emails are a tricky part of targeted email marketing in Philadelphia, but they are also a potent way to increase your ROI. Even if it doesn’t drive a lot of business towards you, seasonal emails (like holidays) can give you some important insights. The problem here is that during the holidays and vacations, all the businesses focus on their targeted marketing campaigns. So customers will likely receive a barrage of emails, including offers, discounts, and deals. Your goal is to stand out from the crowd. If you can warm some of the cold leads through your seasonal emails, you might have a strong chance of turning them into repeat customers.

Track Your ROI

Targeted email marketing is powerful but not immediate. It takes time for you to gauge a clearer picture of your ROI. But that also doesn’t mean that it’s a “set it and forget it” marketing strategy. Keep track of which segments of your mail list are most responsive and what they have that low-ROI segments don’t. Our targeted Email marketing service includes FREE match back to your CRM, for a more accurate picture of your ROI.

Final Words

One thing you have to keep in mind is that Targeted Email Marketing in Philadelphia should be done right from the beginning. A few mistakes at the early stages can cost you a significant piece of your potential clientele.  For example, if you turn a lot of your email recipients (both potential and existing customers) away from you and they start to filter out your emails to the spam folder, it would be nearly impossible for you to get back into their good graces, no matter how much you improve your email quality. So keep your best foot forward, and if you don’t want to experiment, get help from the pros. Experienced digital marketers can help you from segmenting the email list to drafting the perfect copies, maximizing your ROI.

Get started today by calling your Local Philadelphia Rep Brian Brown at (215) 384-4568 or email at [email protected]

 

Read More
Online Marketing | Search Engine Marketing | Uncategorized

Important – Add Your Business Website to the FREE Google Search Console.

Google Search Console

Philly Online Marketing has been doing internet marketing for local businesses over 20 years. Consistently we are finding businesses that had no idea they needed the Google Search Console(Formerly: Google Webmaster Tools). They thought all they needed was a website or that there website person took care of it..sorry its not that easy. The Google Search Console is an extremely important necessity for your business and the health of your website. The more places your Business is found on Google the better chance you have of getting someone to find your website. The Google Search Console assures that everything on your website is being indexed and if not it will tell you why and what needs to be fixed. It will give you most everything you need to know about the health of your website and getting your website indexed on Google correctly.

Discover how Google Searches—and the world—sees your website. These are all GREAT reasons why you need the Google Search Console:

  • Which queries(Search words) caused your site to appear in the search results?
  • Did some queries result in more traffic to your site than others so you can get more!
  • Are your product prices, company contact info, or events highlighted in rich search results?
  • Which sites are linking to your website?
  • Google’s Mobile First Indexing just rolled out July 2018 – Is your mobile site performing well for visitors searching on mobile?

Why use the Search Console?

Monitor your site’s performance in the Google Search results:

  • Make sure that Google can access your content
  • Submit new content for crawling and remove content you don’t want shown in search results
  • Create and monitor content that delivers visually engaging search results
  • Maintain your site with minimal disruption to search performance
  • Monitor and resolve malware or spam issues so your site stays clean

3 Steps To Adding Your Website Property to the Google Search Console

  1. Add Your Website to the Search Console – Try to sign in using the same Google account you use for all your business needs. When adding your website to the Search Console any change from HTTP to HTTPS represents a different website. Any change from a WWW subdomain to no subdomain is different. Your data will be wrong if the property that you have verified with Google Search Console differs from the website that Google is serving in the search results. You can tell Google your Preferred Domain
  2. Submit your XML sitemap – Its a map of all the links on your website.
  3. Verify ownership – May need to click on the “Alternate methods”

Typically it now takes a day or 2 until Google completely crawls your website. Once crawled by Google review the Search Console for website errors blocking your site from being indexed and get them fixed. You may have notifications from Google that were never addressed. It may tell you to set up Google my Business – If not set up already by all means DO IT. See what words and how many words your site is being indexed on Google as well as where each word ranks on Google(Page Position). I’m finding may of my clients are getting indexed on average for 500 to 1000 search terms(This can very widely depending on your type of business). If you see that your website is showing below these figures its probably time to get to work. You’ll need to update your website or build a new site or call in an SEO professional.

Also take a look in the Search Console under Search Traffic – Links to Your Site

Other websites that link over to your website play a primary factor in Google’s algorithm. Links Are Credibility..they give your website Authority. When many sites link to one of your web pages, even better. Link popularity works like any popularity contest. You want a lot of votes from businesses local to you and in your field of business. Preferably from other sites that already have high Credibility/Authority. However don’t buy links they need to be earned slowly over time. Buying links is a good way to get your site penalized at Google. This Links section helps you understand who links to you, what content gets linked most, and what anchor text other sites use to link to you. If you are a US based business and see several overseas URLs unrelated to your business you may have an issue which could be hurting your rankings.

Who should use the Search Console?

Anyone with a website! From generalist to specialist, from newbie to advanced, the Search Console will help you grow your business online to its fullest capacity.

Even if you don’t think you know how to use Search Console, you should be aware of it and become familiar with the basics. You might hire your webmaster or a marketing specialist to help you set up your website with Search Console. In that case, you can work with that person to ensure you have access and control to all of the reports for your website. In addition, it’s a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.

Once you are comfortable with the Google Search Console step 2 is to do the same for Bing by adding your website to their Search Console/Webmaster Tool.

Need Help getting Started? You can reach us at our Website – As of today the Search Console has our website indexed for 834 Search Terms!

Philly Online Marketing has helped businesses develop unique and effective digital marketing programs that drive incremental revenue opportunities so your business can get more sales and leads. Highly proficient in digital marketing including SEM, SEO, Display, Remarketing, content syndication, mobile, web design and social networking. We are Google and Yahoo/Bing Certified, Google Adwords, Google Analytics & More.  Call 215-384-4568 if you have any questions of concerns. Find out how much you never knew about your Website and how you can gain more Customers.

Read More
Awards

Philly Online Marketing Wins 2020 Award

2022-Expertice-Award

Top Digital marketing services in Philadelphia

2020 Winner!

Scored 107 Digital Marketing Agencies in Philadelphia, PA and Picked the Top 26

Digital Marketing Agency in Philadelphia

Philly Online Marketing is Proud to Present being Chosen as one of the Best Digital Marketing Agencies in Philadelphia. A team of experts at Expertise provided the award where they try to connect qualified experts to people in need of their skills. The judging was based on a 3 step review process. The 1st step was to find the Digital Marketing Agencies in Philadelphia then weed out any that did not appear to be experts due to bad reviews or limited online information. Next in-house software was used to grade each business on 25 variables across 5 judgment areas – Reputation, Credibility, Experience, Availability and Professionalism. Lastly the top Digital Marketing Agencies are manually reviewed that have the highest scores and a detailed descripti0on is provided for the readers.

I’d have to say out of 107 participants Philly Online Marketing must be very impressive to win this award and we are proud of the accomplishment.

You can read more about the 26 winners and the award page here at Expertise

Philly Online Marketing strives to help and guide companies maximize your internet marketing budgets effectively. Our experience can help ensure that your business website shows up well in search engines, has its best potential to prompt site visitors to contact you while taking advantage of all the free internet advertising that’s available.

Take the complexity out of your Website’s Online Internet Marketing and Internet Advertising by providing you with a….

Total Digital Marketing System!! Click Here to see our wide array of Services .

Brian Brown
Digital Marketing Consultant

215-384-4568

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004

Email: [email protected]

Read More
Search Engine Marketing | Social Media

Google +1 – Google’s answer to Facebook’s “Like” button

Google +1 is Google’s attempt at becoming more social and its answer to Facebook’s “like” button. Google said they will show +1 buttons next to search results and then will also include it in the search ads(Google Adwords). The Google +1’s are public and tied to users Google Profiles. Google +1 is intended to personalize search results and search ads by recommending sites from people in your social network.

Read More
Digital Marketing | Pay Per Click Marketing | Re-Targeting

Internet ReMarketing or ReTargeting – A Win Win for your Philadelphia Business

Possibly you noticed about 95% of the people that visit your website never contact you….where did they go?  Chances are many bought from a competitor.  What if you could promote a special offer to these people after they left your website to pull them back to YOUR website?  How mush easier is it to market to people already familiar with your products & services than trying to entice new customers? Watch this 2 minute video, I think it makes a lot of sense for marketing any Philadelphia business.

Read More
Digital Marketing | Online Marketing

Philadelphia Internet Marketing Consultant

Philadelphia Internet Marketing Consultant

For Philadelphia local business owners, finding the right Philadelphia Internet Marketing Consultant is a must. In today’s fast-paced age of information sharing, you can’t afford to ignore the power of the Internet for your business. Local Philadelphia business owners without a website could be missing out on business.

Philadelphia Website Internet Marketing
For those who have an existing website, marketing is crucial to long-term success. As the needs of consumers grow, your website internet marketing must be in line with your customer’s expectations. Marketing through popular social media sites and using programs like Google AdWords is no longer an option, you need these programs to help grow your business. Get a Marketing Consultant than can get the results you need.

Search Marketing Philadelphia
Think about the last time you purchased a new product or service. Chances are that you conducted your own research before you got started. This is where search marketing comes into play, as more people are turning to their favorite search engines to find out about the products they want to buy.  Finding a local Philadelphia Internet marketing consultant to help you find the most cost effective programs for your local business is the key to successful internet marketing.

Various Internet Marketing Services
Internet marketing is far more than posting a website and updating it from time to time. Today, Internet marketing involves pay per click advertising, social media advertising and Google Adwords. When used in conjunction with other forms of advertising, these programs can help grow your business.
Today, internet marketing is a must for business owners of all sizes.  No longer can business owners afford to ignore the power of the Internet, in fact, the smaller the business, the more likely that they need a strong web presence.  Social media marketing, paid to click advertising and a strong website are all components of successful business ventures.

Call or email me for more information. Chances are I’m currently doing Philadelphia Internet Marketing for several businesses right in your area. I can show the great results they receive and how you can easily get top results for your local business. My consultations are free and so far everyone has said its been very helpful. Find out how much you don’t know and get more leads and sales from your website marketing.

Brian Brown is a Digital Marketing Consultant in Philadelphia with over 20 yrs experience.

Brian Brown
Digital Marketing Consultant
215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

Philly Internet Marketing

Read More
1 2