Author Archives: Brian Brown

Digital Marketing | Social Media

Top Reasons Why Businesses Need Social Media

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social media

The concept of social media came about back in 1997. The first social media platform, along with the subsequent others that followed, was initially designed to bridge the communication gap between friends, family, and acquaintances who lived cities or even countries apart. The idea of this digital channel that could connect people hundred or thousands of miles away was met with equal parts acceptance and concern.

However, with the growing popularity of the internet, social media soon began to gain traction and more and more people began setting up their accounts and profiles on social media platforms. The number of social media users kept growing by the minute, and, soon, this concept evolved into something far beyond just a communication channel; it became the world’s largest marketplace. Soon, marketers realized the benefits of social media for businesses which led to the birth of social media marketing.

Recent reports show that there are about 4.62 billion social media users in the world, that’s more than half of the entire world’s population. Furthermore, the average daily usage time is two hours and twenty-seven minutes. With such a large audience distributed across just a few dominant online platforms, all of which are just a few clicks away, social media is the world’s largest and most potent marketplace to date.

Philly Online Marketing, an industry-leading digital marketing firm in Philadelphia, also presently ranked as the 34th best in the city, advises its clients as well as all Philadelphia business owners to incorporate social media marketing strategies in their advertising campaigns. In order to assist local business owners in gaining momentum and expanding their operations and profits, the agency also offers some of the finest Philadelphia social media marketing services in town.

To help you gain better insights as to why is social media marketing important, this article will walk you through some of the major benefits of social media for businesses.

Why Is Social Media Marketing Important – 7 Major Advantages of Social Media for Businesses

 

benefits of social media for businesses

 

1. Increase Brand Awareness

Seeing as how more than half of the entire world’s population browses through social media at least once during the day, social platforms and applications such as Instagram, Facebook, and YouTube are essentially an ocean of consumers and, therefore, an ideal avenue to reach new and relevant customers.

Looking from the consumer’s perspective, social media platforms are not only great places to connect with brands you already know and are familiar with, but they are also ideal for discovering new products and brands as well. According to a survey, 83% of users on Instagram admit that they also use the platform to find new products.

All in all, the massive audience that social media platforms have amassed makes them the perfect channel to provide your business with the public exposure it needs to grow and increase the brand awareness of your company.

2. Establish Yourself as a Thought Leader

While there has been a recent shift towards mistrust of NGOs, government, and the media, owing to the pandemic, the business sector still enjoys a 61% level of trust, according to the 2021 Edelman Trust Barometer.

This entails that the consumers are now looking toward businesses and brands for information and insights, and there is no better platform than social media to communicate the insights and information that consumers are seeking from them.

Regardless of which industry your company belongs to, social media allows you to position your company as a thought leader and the go-to authority on issues pertaining to your respective field.

When looking to establish yourself as a thought leader and authority, you should focus your efforts more on LinkedIn and Twitter, which are excellent platforms for sharing thoughts and insights, especially the LinkedIn Publishing Platform. This is because these platforms are generally perceived as informative and business-oriented channels.

3. Humanizes Your Business

One of the main benefits of social media for businesses is the opportunity it provides you to form genuine and meaningful human connections with your audience. For instance, you could showcase how current clients are using and profiting from your products or introduce your followers to the team of the individuals that make up your business and the products you offer.

This genuineness and humaneness fosters trust, which, in turn, enhances the receptivity of your audience to your marketing strategies and promotes new business. When it comes to cultivating this authenticity and genuineness, there is no better place to start than on social media.

You can use social platforms to show how you’re living up to your brand principles, how your product actually performs, and how you’re prioritizing the needs of your staff and customers. Additionally, you can use social media to display your efforts in tackling certain social or environmental issues, in doing so, garnering the admiration of your audience as well as other institutions that are fighting against the same issue.

4. Boost Web Traffic

Some of the primary methods for increasing website traffic include regular and consistent social media posting and advertisements. An effective strategy to gather new viewers and viewers, and readers are to share all your newly posted content from your website and blog to your social media profiles and handles. You can even gather information about your click-throughs using UTM tracking tags.

Partaking in social chats is another effective strategy to gain visibility, attract new followers, demonstrate your subject matter expertise, and promote your website. However, you should keep in mind that these strategies only work if you offer genuine value rather than just self-promotion.

Moreover, you should also link all your social media posts and content back to your website to ensure that people can easily look up your business if they wish to learn more about you.

5. Collaborate with Influencers and Other Businesses

Consumer decisions are greatly influenced by reviews and recommendations from friends and family. Every time people talk, post, or share content about your business or product, you enjoy free marketing, which can help you establish trust for your brand and increase sales.

One effective way to encourage word-of-mouth marketing on social media is by partnering with social media influencers who have a sizable social media following and can direct that following’s attention to your brand.

For instance, you could partner with an influencer such as a Youtuber, Instagram model, etc., and have them make and share an unboxing video of your product on their social media accounts. Adore Me, a lingerie brand adopted a similar approach when they collaborated with influencers for a series of unboxing videos of their products. According to Instagram, the brand witnessed a 7% higher conversion rate, and its click-through rate almost doubled. This rapid boost in business testifies to the effectiveness of social media and is one of the biggest benefits of social media for businesses.

Collaborating with influencers and coming up with an agreement that is mutually beneficial for both, however, can be challenging and requires the knowledge and expertise of a professional marketer. That is why we recommend enlisting the help of a professional Philadelphia social media marketing service. Doing so will help ensure that your social media strategy is effective and does not exceed your marketing budget.

6. Better Lead Generation and Conversion Rates

Social media platforms have been optimized and updated over the last few years in order to make them more business-centric. What this means is that social platforms such as Instagram and Facebook now offer dedicated inbuilt tools and features that allow businesses to navigate the platforms better and use them to promote their products and services in a more effective way.

Using these tools and features, a business can configure its social media marketing strategy in a way that their ads, posts, and all other content are displayed only to those people who, based on their social media activities, might be interested in what the business has to offer.

Thanks to these tools, social media allows for a very highly targeted marketing strategy meaning that you can filter out the irrelevant audience and market your business only to those users who are already interested in your products or services.

This targeted marketing means higher-quality leads and a better lead conversion rate. This is because any consumer that is directed to your website through social media will already be interested in your product, and so you have a better chance of turning that lead into a sale. According to reports, social media marketing, compared to outbound marketing, has almost twice the lead-to-close rate.

Consider McCarthy and Stone, for instance. The company used Facebook lead ads to allow interested visitors to learn more about their real estate projects with only a few taps. For a cost that was two times less than that of conventional digital real estate campaigns, the ads ended up generating 4.3 times more leads than the previous year.

7. Gain Insights about Your Audience

One of the best ways to grow your business and boost your lead generation and lead conversion rate is to tailor your social media marketing around the behavior and the likes and dislikes of your targeted audience. The only way to do so, however, is to first learn about your audience and the marketplace.

Fortunately, one of the biggest benefits of social media for businesses is that it generates an enormous amount of data and information about the marketplace and your potential customers in real-time. As such, it can serve as an excellent forum for learning more about the marketplace and your targeted consumers. You can learn about the type of content your target audience likes, what they look for in a brand, current market trends, and much more.

Tracking how users engage with your content and that of your competitors, for instance, by reading comments, taking surveys, chatting, etc., you can learn where your products or services might fall short and what you can do to improve them.

Additionally, the analytical tools available on most social networks can provide you with information such as the age and location of your target demographic as well. Having this knowledge will enable you to enhance your products and better customize them to the requirements and tastes of your target market. This can give you an advantage over your competitors and boost your lead conversion rates.

Philadelphia Social Media Marketing Manager – Why Do You Need One?

Philadelphia social media marketing

If you’re a Philadelphia-based business who’s just starting out with social media marketing or have been doing it for some time but are struggling to get it right, it’s time you hire a professional Philadelphia social media marketing manager. There are several reasons why you should enlist the help of a professional manager. Here are some of the main ones:

1. The Social Landscape Keeps Changing

Social media algorithms are always changing, with programmers and designers rolling out new features, security measures, and updates once every few days or weeks. A professional Philadelphia social media marketing manager will be able to anticipate and track these changes and modify your marketing strategy accordingly so that it retains its effectiveness and keeps generating results.

2. Engagement via Social Media Is Necessary

Infrequent, unplanned, and carelessly posting on your social media profiles would be doing a disservice to your business and brand. If any of this reminds you of your current social media marketing strategy, we urge that you go back to the drawing board since such an approach can do more harm than good.

To exploit the marketing potential of social networks, you need to focus on user engagement. A social media manager will be able to assist you in planning your content and guide you in posting it in a way that maximizes your engagement.

The manager will also know how to react and respond to consumer feedback, negative and positive, which can be a key factor in deciding whether you retain and acquire new customers or lose your existing ones.

3. Reporting and Tracking

No marketing strategy can guarantee a 100% success rate. That is why we rely on analytical tools to discern whether our marketing strategy is bearing any fruit or if it is just wasting our resources. A marketing manager will use analytical tools to monitor and report whether or not your marketing strategy is effective. Doing so allows them to continuously improve your marketing, ensuring continuous and improved results.

The manager will also be able to create strategies based on your monthly and annual goals for the business and will make sure the goals are met.

Philadelphia Social Media Marketing – Need Assistance?

Now that you know why is social media marketing important for businesses, it is crucial that all Philadelphia-based companies integrate this marketing strategy into their marketing plans. To help you develop a personalized and optimized social media strategy tailored to the needs and targets of your business, Philly Online Marketing offers the finest social media marketing services in town.

Their team of experienced and specialized marketers can cater to the needs of any business, no matter how large or small. To learn more about how they can help you, click here!

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Social Media

Social Media Marketing Philadelphia – Everything You Need to Know

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social media

The first social media platform was developed back in 1997. The intention behind it was to help people living far away connect with one another. The platform allowed you to set up a profile, create lists of connections, and chat with them. Soon after, the growing popularity of, and access to the internet helped cultivate the age of social media, with more and more platforms and applications being developed and released each day.

Gradually, social media apps and sites started amassing large audiences, with an increasing number of people setting up their accounts on these platforms and becoming active users. And as we all know, where there are people, there’s also a market to which you can sell your products and services. Marketers soon realized the potential social media had for serving as an advertisement tool and a market for their business, and this eventually led to the birth of social media marketing.

Recent figures show that around 58.4% of the population of the entire world uses social media. This translates to about 4.62 billion active social media users in the world. Knowing this, no other digital marketing agency in the world can provide your business as much exposure to consumers and investors as a good social media marketing strategy can.

This is why Philly Online Marketing – a leading digital marketing agency in Philadelphia, currently ranked as the 34th best agency in Philadelphia out of 115 considerations – recommends all Philadelphia business owners to employ a social media marketing strategy in their marketing campaigns. The agency also offers some of the best social media marketing Philadelphia services to help local business owners gain traction and grow their business and revenues.

This article will give you a detailed walkaround of social media marketing strategy and answer questions such as what is social media marketing and why it’s important for a business. So, keep reading!

What Is Social Media Marketing?

what is social media marketing

Strictly speaking, a social media marketing strategy entails the use of social media platforms and websites to advertise a business’s product or service to the online community of the respective social media platforms and websites. Most social media sites have integrated tools for analyzing data that allow businesses to track ad campaign performance, progress, and engagement.

Through social media marketing, businesses are able to communicate with a variety of stakeholders, including potential and present customers, potential and current workers, bloggers, journalists, the general public, and investors. Furthermore, a social media marketing strategy, on a strategic level, also includes campaign management, administration, scope definition, and the institution of a company’s intended social media tone and culture.

Social Media Marketing Philadelphia – Why Is It Important?

Social media websites revolve around the ideology of creating a virtual community allowing consumers to communicate their wants, needs, and preferences. Then, through social media marketing, these audiences and customers are connected to relevant businesses that can facilitate the requirements of these people.

Additionally, companies and businesses can communicate with individual consumers via social networking platforms. Consequently, social media followers and potential consumers may develop a sense of loyalty as a result of this intimate engagement.

Using dedicated tools and filters that are available on these platforms, you can also market your products and services to a highly specific target demographic based on age, gender, location, activity, likes, and dislikes, and so on. Social networking platforms can also provide a wealth of information about the items and services that potential customers may be interested in, allowing businesses to tailor their marketing campaigns accordingly, leading to better lead conversion rates.

Marketers can also detect indications of purchases or leads, such as inquiries posted online or posts shared by people using semantic analysis technology. Having this information at your disposal can help your marketers launch micro-targeted campaigns and the sales team target appropriate prospects.

Social Media Marketing Philadelphia – Benefits of Social Media Marketing for Your Business in Philadelphia

Increased Brand Awareness

Social media marketing is possibly the most cost-effective digital marketing tool for creating and sharing content which directly correlates to increased visibility, recognition, and exposure for your business. Since social media platforms collectively host the largest consumer audience in the world, they are perhaps the most vast and diverse consumer market you can appeal to, whatever your business niche may be.

With the power to engage with such an enormous number of consumers at one time, social media sites and apps have the potential to dramatically boost your brand awareness and bring about exponential growth in your business.

To fully exploit the marketing potential of social media, your strategy should be to aim for as many likes, shares, and comments on your content and posts. The more people interact with your content, the more social media platforms will find it valuable and will promote it.

Each post you share can potentially introduce a new network of people to your business, increasing the likelihood of you acquiring new customers. According to a survey, 91% of marketers using a social media marketing strategy reported that they observed a considerable increase in their business’s exposure.

Improved Brand Loyalty

Brand loyalty is one of the biggest leverages a business can have over its competitors. A loyal network of consumers means that you can always expect a fixed number of sales for your products and services even when your competitors’ offerings are seemingly better. Your loyal customers will also back you up on your new endeavors and promote your services and products, company news, and content serving as free advertisement for you.

However, when it comes to earning customer loyalty, it takes more than just good services or products. You need to make your customers feel heard and cared for as if their satisfaction is your topmost priority. One-to-one interaction and engagement are the key to achieving this. Chatting with consumers, replying to their comments, and asking for feedback are some ways you can use social media to build a personal relationship with your prospects and earn their loyalty.

Make them feel as if they’re talking to a friend and not a business representative. Studies show that the current market segment is 62% more loyal to businesses that partake in social media interactions with their potential customers.

Brand loyalty becomes even more important when you’re aiming for your local market. As such, social media marketing Philadelphia is one of the most crucial services a business owner in Philadelphia should consider investing in.

Gain Marketplace Insights

Social Media Marketing Philadelphia

One of the most notable benefits of social media marketing is that it can serve as an excellent means of market research, keeping you informed about the thoughts, needs, and desires of your target audience as well as the current market trends.

Monitoring how consumers interact with your content and that of your competitors can give you insight on things your products or services might be missing. Listening to consumer feedback and reading through comments are some ways you can do this.

Additionally, using analytical tools, you can better research your consumer demographic, for instance, their age, location, etc. Having this information will allow you to improve your products and tailor them more to the needs and preferences of your target audience. This can give you an edge over your competitors by allowing you to design and offer superior products and services, thereby helping you improve your lead conversion rates.

Better Lead Conversion Rates

As discussed above, a social media marketing strategy allows you to target a highly specific and relevant audience segment via inbuilt tools and filters. This means that the leads generated by social media marketing will mostly be those who are already interested in the products or services you offer, and there will be fewer irrelevant leads. Having a larger number of relevant leads increases the likelihood of your leads converting into customers.

Studies suggest that the lead-to-close rate for a social media marketing strategy is almost double that of outbound marketing. Moreover, consumers who follow your business’s social profiles are likely to be more easily assured of the authenticity and trustworthiness of your business.

Social Media Examiner reports that by spending at least 6 hours each week on social media platforms, the lead generation noticeably improved for 66% of marketers. Introducing your business in a space where people are constantly sharing, talking, and reacting to posts can only assist your existing traffic convert into sales.

More Brand Authority

Brand loyalty and customer satisfaction are important factors in establishing an authoritative image for your business; however, it all eventually boils down to communication. When people see that your business is actively responding to doubts and queries customers have and is posting original content, it lends credibility to your brand. Interacting with consumers regularly shows that your company values customer happiness and is prepared to address their reservations.

Customers that are happy with any product or service are anxious to spread the word, and they usually use social media to convey their thoughts. Customers who tag your business on social media and provide good feedback for your services will promote your business and testify to your value and brand authority to new visitors.

All in all, a consistent social media presence helps your business appear valuable to its existing clientele and more authoritative to new leads. This personification of value and authority can help boost your lead conversion rates and help with customer acquisition and retention.

Helps Meet Collaborators and Investors

Social media sites and apps are not only great consumer marketplaces, but they are also excellent platforms to meet and connect with like-minded business owners and investors. As such, social media platforms can help you organize mutually beneficial collaborations and investment deals.

This can lead to greater exposure for your business, and the investments you can secure can help you upscale your business, expand your product line, or make any other changes you may have planned for your business.

Social Media Marketing Philadelphia – Tips for a Good Social Media Marketing Strategy

 

Be Active

One thing you should keep in mind is that you won’t be the only business marketing on social media. Instead, there will be thousands of other businesses competing for a share in this digital marketplace. As such, inconsistency in your social media presence can result in your business getting buried deep underneath the content posted and shared by your competitors.

In addition to being consistent, you should also be aware of which social platforms you should dedicate more time and effort to. For instance, platforms such as Instagram Stories and twitter warrant regular activity multiple times a day to fully utilize the potential of the platform. On the contrary, regular Instagram posts and Facebook updates can be posted less frequently.

Consider how each platform’s algorithm works and if the content is posted chronologically or filtered based on other factors when devising your posting strategy.

Know Your Audience

Your social media strategy will bear fruit only if your content appeals to your target demographic. To make sure this happens, use the inbuilt social media tools to research your viewer: what age they are, where they’re from, what other likes and dislikes they have, etc. This will help you tailor your content according to your audience to make it appealing and engaging for them.

Choose Your Platforms Wisely

While all social platforms host a large online audience, not all of them will be useful to you for marketing your business. In fact, investing your efforts on the wrong platforms means you’re wasting time and resources that could have been put to better use or dedicated to the platforms that produce results.

Preach Emotions and Feelings

Even while digital developments have made it easier to communicate, it is a touch of sentiment that we often lack. If your social media campaigns are filled with promotional jargon, they’ll likely fail in generating leads or keeping the audience engaged.

On the contrary, adding emotions and sentiment to your campaigns may reach out to consumers on a personal level compelling them to learn more about your business.

Social Media Marketing Philadelphia – Need Help?

Developing and executing a good social media marketing strategy requires experience and knowledge within the marketing domain. Philly Online Marketing is a professional digital marketing agency with years of field experience serving business owners in Philadelphia. Their team of seasoned marketers is qualified to deal with all types of marketing tactics, including social media marketing. To know more about their services and how they can help your business, click here!

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Search Engine Optimization

SEO: Why Your Philadelphia Business Needs it

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SEO stats

Did you know that according to SEO Tribunal, about 78% of location-specific searches made through mobile phones resulted in an offline purchase, and that 97% of consumers learn more about a local business via online channels than from any other medium? If there’s anything that these statistics prove, it is that local searches can potentially bring in a good number of sales as well as serve as an incredible means to boost the brand awareness of a business, provided that you exploit the local market.

The most effective way to tap into your local market is to implement a local SEO strategy in order to make your business more discoverable and accessible to the local people that are looking for it. With that said, this article will walk you through what local SEO is as well as the major benefits of local SEO for businesses in Philadelphia.

Local SEO – What Does It Mean?

Benefits of SEO

Local SEO is an inventive digital marketing tactic that does not have an official definition; however, various businesses and agencies have put forward their own descriptions of this marketing strategy. For instance, Moz describes local SEO as a technique designed and implemented for the sole purpose of increasing the search visibility of business that offer face-to-face services to the people of their community.

It could be a brick-and-mortar business having a physical facility, for instance, or a business and firms operating in a specific geographic region. Another definition of local SEO is a marketing strategy that provides search results that are relevant to a consumer depending on their location.

To put it simply, local SEO is a subset of SEO marketing that focuses primarily on enhancing the local Search Engine Results Page (SERP) ranking of a business to make the business more discoverable to people located in or near the area where the business is located.

Local search engine optimization is very similar to traditional SEO writing, with the exception that the keywords employed this time are focused more on the location of the business and contain the name of the city, state, or town in which the business is located.

In summary, local SEO employs a variety of tactics to help your company rank higher in local searches. Local searches basically imply the search for any product or business in a specific area. This, for example, applies when a user enters a particular location in their searches. For example, the best digital marketing agency in Philadelphia.

Local SEO Philadelphia – Why Businesses in Philadelphia Should Care about Local SEO

If you already have an organic SEO strategy in motion, you may wonder as to why you should employ a local SEO strategy for your Philadelphia located business. Were you aware of the fact that 46% of all searches made on Google are local searches?

This means that out of an estimated 5.6 billion searches made on Google each day, over 2.5 billion searches are for local businesses and services. This means that by neglecting the implementation of a local SEO strategy for your Philadelphia located business; you’re missing out on nearly half of your potential customers and hence nearly half of the profits.

Still not convinced? Here are some major benefits of implementing local SEO in your business’ marketing strategy:

Enhanced Foot Traffic to Your Physical Outlet, Store, or Facility

A majority of foot traffic that any business gets is from the people that reside in the vicinity of the business or in a close-by area. This means that making your business more discoverable to the people of your locality is one of the most effective ways to get more foot traffic to your physical outlets, storefronts, offices, or facilities.

When a consumer makes a Google search for a certain type of business in their area, the search engine algorithm returns a list of top-ranking companies that match their criteria based on the keyword they entered. This algorithm considers a number of parameters and has a significant impact on what people see in search results.

As a result, the top-ranking companies appear in both local organic search results and Google Maps, where users can click to learn more about the business, get directions to the business, and access more details related to the business, such as the phone number and opening and closing times. The ease of availability of such information familiarizes the consumer with the business making them more inclined towards selecting and visiting such a business over a competitor they know nothing about.

In fact, a business without a local SEO strategy may not even be a consideration for the local consumers as the likelihood of them not being aware of the business increases. To put this into a better perspective, a study shows that 72% of the people who made a local search actually visited a store or business they found within 5 miles of their own location.

In a nutshell, if your business incorporates local SEO in its marketing strategy, you enhance the likelihood of being found by potential local clients who can then use your physical address and other vital information available on Google Maps to visit your facility. The better the strategy, the higher you’ll be ranked, and hence a greater number of people in your vicinity will visit your business.

Excellent Conversion Rates

Local SEO Philadelphia

Having ample online and foot traffic will do you no good if your lead conversion rates are poor. Conversion rate essentially means changing a lead into a sale or a potential customer into a customer by persuading them into buying your product or service.

Needless to say, the profitability of a business largely relies on the traffic it receives as well as how high the conversion rates are. You may be surprised to learn that local SEO strategy offers some of the best lead conversion rates of any marketing strategy.

Speaking in numbers, it has been found that around 28% of purchases are a result of local searches. This can be due to the fact that a majority of people have this pre-programmed belief that any business with a high SERP rank is one that is reliable and an authority in their respective field of business.

This trustworthy and authoritative persona means that consumers are less critical and reluctant toward high-ranking businesses and are, therefore, easier to turn into sales.

Optimized User Experience

The quality of your business’ website is a crucial ranking criterion used by search engine algorithms in determining a SERP rank for a website. According to the Search Engine Journal, evolutions in the Google search engine algorithm have allowed Google to distinguish between pleasant or bad user experiences.

When a user conducts a search, they expect a quick and succinct response. If a user encounters a poorly optimized website, such as mobile incompatibility or never-ending popups, the user is likely to leave the site within seconds. When a user leaves a website too quickly, Google interprets this as an indication of a poor user experience and that the website does not deliver value to its visitors.

As a result, the Google search engine algorithm allocates a low SERP rank to websites with high bounce rates.

Knowing this, one can begin to understand the connection between an effective local SEO strategy and the user experience. Executing a well-crafted local SEO strategy requires you to optimize and improve the quality of your business website in order to achieve a high SERP rank. Doing so directly makes the user experience more fluid and enjoyable, which translates to better value for visitors and, in turn, higher lead conversion rates.

Offers Highly Targeted and Quality Leads

Using generic keywords such as “best digital marketing agency” or “best lawyer” generates not only a high volume of searches but also scales up the competition by biding your business against a greater number of competitors, some of which may even be more dominant and established on the global or national scale.

Furthermore, if you’re a small business offering your services or products in only your area, using generic keywords also means that you could attract irrelevant leads that are situated outside your operational zone.

Therefore, while organic SEO is an immensely effective lead-generating marketing strategy in its own right, it, however, is not suitable for a small business aspiring to compete and capture the relevant market in its own locality.

On the contrary, implementing local SEO by using long-tail, area-specific keywords can help you reach out to a highly targeted audience segment that is relevant to your field of business and is also situated in the close vicinity of your business.

This means lower competition as well as higher-quality leads and hence better conversion rates and profitability.

Helps Form a Community

Having a solid community is one of the best leverages you could have over your competitors. First of all, having a certain number of devoted supporters means that you can count on having a fixed number of sure sales each year and on each product launch.

Additionally, communities are excellent channels for free and effective advertisement in which your supporters promote news and events related to your business, such as product launches and any flash deals or sales you might have out on your services and product line, on their social media profiles.

Not to forget, communities tend to expand over time through word-of-mouth marketing where each community member will introduce as well as put in a good word for your business before their friends, family, and associates leading to increased brand awareness.

Having more local backlinks is not only a wonderful strategy to improve your ranking, but it also paves the way to mutually beneficial professional partnerships.

Local SEO Provides 24/7 Promotion

Benefits of local SEO Philadelphia

Local SEO, in fact, SEO in general, is a marketing technique based on search engines. As such, SEO strategies remain effective for as long as search engines are being used, and since we all know that search engines do not have a set number of working hours during which they are active, neither do local SEO strategies.

This means that whenever a consumer uses a search engine to make a search about a business related to your field and located in your area, your local SEO strategy will play its part, whatever time of day or day of the week it is, to help your business rank higher on local search listings.

Furthermore, since local SEO is a free marketing strategy, you don’t have to worry about your marketing budget running dry and terminating your SEO strategy, as would be the case for a paid marketing strategy such as social media marketing. This aspect of local SEO makes it an ideal marketing tactic for businesses in Philadelphia that are low on marketing budget.

SEO is unique in that it allows your business to reach users while they are looking for you, rather than on a billboard on the way in or out of town.

Offers a Great Return on Investment (ROI)

When assessing the viability of any marketing approach, return on investment (ROI) is one of the top considerations, if not the most important.

Being a free marketing technique, local SEO requires little to no investment. Additionally, while results of local SEO may be relatively slow, they are consistent and high-yielding compared to many other marketing strategies.

Reports show that the closing rate for leads generated by search engines is 14.6%. Traditional marketing tactics such as cold calling and direct mailing, on the other hand, only get a 1.7 percent close rate, which is roughly 12% lower than SEO marketing. Moreover, businesses ranked on the first results page on Google receive 33% of the entire search engine traffic.

Increased search engine exposure directly improves internet traffic and net revenue, making ROI one of the most significant benefits of local SEO.

However, businesses in Philadelphia will only be able to reap the benefits of local SEO if they are ranked on the first results page of Google and other search engines. Low-ranking websites that get listed on the second page or after hardly get any leads.

Local SEO Philadelphia – Contact a Professional

The first step to growing your business to a national or even an international scale is to build a solid foundation in your local market. 92% of consumers choose businesses that are ranked on the first page of local searches. This means that a high SERP ranking for local searches is vital, especially for locally operating businesses, to capture a sizeable share in their local market.

It is important to note, however, that local SEO is a constantly evolving marketing technique consisting of a variety of elements, all of which need to be perfected in order to execute a well-crafted strategy. Doing so requires experience and thorough knowledge of the industry, which is why businesses in Philadelphia should seek out the assistance of a professional digital marketing agency in Philadelphia, such as Philly Online Marketing.  

They have years of experience helping clients devise custom marketing tactics tailored specifically to their business requirements and niche, and are qualified to provide a range of digital marketing services to all kinds of businesses.

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Search Engine Optimization

Search Engine Optimization Philadelphia – Why Businesses in Philadelphia Need It

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SEO stats

There are more businesses in Philadelphia than ever before. In fact, 99.7% of Philadelphia’s economy comprises small businesses. While this means more choices for the consumer, it also means that businesses in Philadelphia have to face an ever greater number of competitors. As a result, businesses in Philadelphia have been employing more and more digital marketing strategies in an effort to gain an edge over their competitors.

Digital marketing is an enormous world consisting of hundreds of different marketing tactics, with search engine optimization (SEO) being one of the most important ones. As a matter of fact, the effectiveness of a large number of marketing strategies largely depends on how good your SEO writing is.

Furthermore, the quality of your SEO can likely be the deciding factor between the succeeding or failing of your business in Philadelphia. Knowing this, it is difficult to describe the importance of SEO for a business in Philadelphia, but we’ll try to do it regardless.

Search Engine Optimization Philadelphia – What Does It Entail?

Search engine optimization, more commonly known by its abbreviation “SEO,” is a digital marketing tactic that involves optimizing your business website and the content published on it in an attempt to make your website more visible to search engines and hence consumers when they search for your business-related services or products.

Making your website more visible to search engines means improving your business website’s Search Engine Results Page (SERP) ranking. This is done so that when someone searches for a product or service related to your business, your website is among the first results the person is presented with. This helps direct more organic traffic to your website, which directly leads to better conversion rates and profitability.

SEO for a Business in Philadelphia – How Does It Work?

Search engine optimization

The search algorithms are designed to present the users with only authoritative, relevant pages and offer them an efficient search experience. Therefore, search engines such as Bing and Google use complex algorithms, also called bots or spiders, to go from one website to another and evaluate the content published on them to determine if they are relevant to the keyword entered by the user.

All the relevant website links are then compiled in an index which can be perceived as a virtual library that holds website links instead of books. Thereafter, the algorithm uses various ranking factors to establish a SERP rank for each website in the index and then lists them on the results page in the order of their SERP ranks.

SEO essentially focuses on improving these rank determining attributes of your website, which a search engine factors in when allocating ranks to websites in the index. Following are some of the ranking factors used by search engines to determine a SERP rank for a website:

  • How secure and accessible is your website.
  • How quick is the loading speed of your website. This includes page loading speeds on cellphones as well.
  • Whether or not your website is compatible with a cellphone, as most of the online searches are made through cellphones. In fact, 61%of organic searches are made through cell phones.
  • Domain Age, URL, and Authority.
  • Is the content well optimized with relevant keywords naturally integrated into it.
  • Technical SEO.
  • How fluid is the user experience.
  • Links to other relevant and authoritative sources of information.

Unlike search engine marketing (SEM), Pay-Per-Click (PPC) advertising, or any other form of paid marketing strategy, with SEO, you can’t pay the search engines to get a higher SERP ranking, and that is why SEO is known as an organic way of marketing.

This means that in order to get your website in the top result ranks, optimizing your website and its content is your only viable option. Doing so can help your website rank higher in the search results and allow you to reap the many benefits of SEO.

Benefits of SEO for Businesses in Philadelphia

Benefits of SEO

Makes Your Business in Philadelphia Look More Credible

Consumers have this preprogrammed persona that compels them to believe that any website and hence business that ranks high on the results page of a search engine is more credible, authoritative, and therefore reliable.

This helps you earn the trust of your potential customers allowing you to not only get more organic traffic to your website but also retain users. This essentially means that the next time the user needs services, products, or even just information related to your business’s niche, they’ll search specifically for your business instead of doing a general search.

It Is a Highly Cost-Effective Approach

Cost-effectiveness is one of the most significant benefits of SEO for businesses in Philadelphia. As discussed above, a majority of Philadelphia’s economy comes from small businesses that, as knowledge and experience tell us, do not have a considerable marketing budget. As such, paid marketing strategies such as social media marketing or PPC are not always a possibility for many of the small businesses in Philadelphia.

Fortunately, SEO is an immensely cost-effective marketing tactic and can even be free if you do it yourself. As discussed above, SEO largely relies on the quality of your website, which includes everything from the content published on it to its compatibility on cellphones. Provided that you have the required skills and knowledge, you can optimize your website yourself to get it a higher rank on the search engine results page without incurring any cost.

To take fully exploit the potential of your SEO strategy, first, spend some time assessing the content on higher-ranking websites in your field of business and then try to create even better content. However, it is important to note that SEO writing can be a very time-consuming task and is far from being as straightforward as it sounds. Therefore, to effectively execute SEO for a business in Philadelphia, it is recommended to seek professional assistance.

It Supports Content Marketing

The content on your website is a major element of your SEO strategy. As we know, SEO marketing involves optimizing your website’s content in an attempt to make it more discoverable to your target audience through search engines. As such, it is your content into which your SEO writing gets integrated, so this marketing strategy cannot exist without relevant content.

It is clear that content marketing and SEO work hand-in-hand, but how does SEO for a business in Philadelphia support its content? In order to have an effective SEO strategy, having well-written and refined content is mandatory. This means that you cannot improve one without the other, and so your SEO strategy also helps you improve your content marketing strategy. Having good content, in turn, can offer more benefits to your business in Philadelphia.

It is important that the content is interesting, educational, relevant, and not too obvious in its purpose to advertise your business. Some common forms of content include:

  • Social media posts
  • Videos
  • Podcasts
  • How-to guides
  • Blogs
  • eBooks

SEO Offers Incredible ROI

Benefits of SEO for businesses in Philadelphia

Return on investment (ROI) is typically a top criterion, if not the most essential when evaluating the feasibility of any digital marketing strategy. While SEO strategy can take some time to generate results, a high-quality plan and execution will eventually pay off handsomely.

Leads originating from search engines have a close rate of 14.6%. In contrast, traditional marketing strategies such as cold calling and direct mailing only offer a 1.7% close rate, nearly 12% lower than SEO marketing. However, note that if your website is listed on the second page or after, leads will be scarce.

The first Google result, on the other hand, obtains 33% of all search engine traffic. Greater online traffic and revenue are directly dependent on increased search engines visibility, making ROI one of the most important benefits of SEO for your business in Philadelphia.

SEO Offers High-Quality Web Traffic and Increases Organic Discovery

SEO provides enhanced organic visibility for your business website. This results in greater web traffic and hence increased leads, making it one of the biggest benefits of SEO. SEO marketing is Customer-centric and hyper-targeted strategy. This means that a well-developed SEO strategy will help deliver your website and content to the relevant audience segment.

Organic exposure drives high-quality traffic to your website without having to charm or persuade the user because the customer is already looking for what you have to offer. This means better lead conversion rates and, therefore, greater revenues and profits.

It Maximizes PPC Campaigns

SEO and Paid (PPC) marketing tactics complement each other perfectly. PPC campaigns help your website rank higher among the paid ad search results. Meanwhile, SEO helps your website rank among the top organic search results.

Having your website appear among the top search engine results in both the paid and unpaid categories strengthens your brand’s image and testifies that you aren’t just paying your way to the top. Additionally, using an SEO strategy can help reinforce your PPC strategy as well. For instance, if your PPC campaigns have already placed you among the top ranks of a search engines results page, backing your PPC campaign with SEO may get you to rank even higher.

SEO Provides 24/7 Promotion

Your search engine optimization strategy does not have any specified working hours only during which it will be active. Nor does your website and content stop competing for a high SERP rank when your marketing budget is exhausted, as it does with paid marketing.

On the contrary, SEO rankings advertise your business 24 hours a day, 7 days a week, taking full advantage of the 60,000 or more Google searches that are made every second. This is especially beneficial for businesses in Philadelphia that are aiming to build a global customer base or community. Once again, SEO is unique in that it allows your business to reach users while they are looking for you, rather than on a billboard on the way in or out of town.

It Helps You Rank Better in Local Searches

With the advent of smart home systems such as Google Home and Amazon Alexa, as well as with the integration of smart assistants into cellphones, local searches such as “locksmiths near me” are becoming increasingly common. According to a report, nearly 60% of searches are made through smartphones, with more than half being local searches.

Furthermore, nearly 80% of local searches made through smartphones result in successful lead conversions. Employing local SEO tactics can assist you in reeling these ready-to-buy consumers. Creating a Google My Business (GMB) account is the first step in implementing a local SEO strategy. Thereafter, request your existing customers and clients to give feedback on your services and products.

Make sure you have the correct name, phone number, and address in your listings. Also, make sure your listing is optimized for voice search, which requires composing rich and interesting content tailored around a conversational tone that answers the typical questions a user might have. Other stages include thinking about your local keywords and creating entries in local company directories.

SEO Optimizes User Experience

User experience is an important part of SEO and a key ranking factor used by search engines. According to the Search Engine Journal, Google acquired the ability to identify a good or unpleasant user experience.

A user expects a quick and concise response to their search. If met with a poorly optimized website, such as never-ending popups or mobile incompatibility, the user is likely to depart from the site within moments. High bounce rates implicate that the website does not provide value to the viewer, leading to a lower SERP rank.

Implementing an SEO strategy requires you to optimize your website’s user experience, which means better value for the viewers, which often leads to better lead conversion rates.

Search Engine Optimization Philadelphia – Call a Professional

The dominance of digital technology in this day and age is irrefutable. Businesses in Philadelphia that want to build a solid brand image must have a prominent online presence. If you’re not on the first page of a search engine’s results page, you’re not winning any clicks and are losing out on a great portion of your market. The benefits of SEO make it an essential element for establishing a brand identity. As such, your business in Philadelphia should employ this tactic at all costs.

However, digital marketing, especially SEO, is a complicated world to navigate without the guidance of experts. There are numerous things that go into an effective SEO strategy, and getting each of them right can be quite difficult, especially for small businesses in Philadelphia. Therefore, you should seek the assistance of Philly Online Marketing they have years of experience serving the industry and therefore have the skillset and expertise to execute a flawless SEO strategy for your business in Philadelphia. Need more info on SEO Click Here

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Content Marketing

Benefits of Blogging & Content Development

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Blogging

With over 4 billion people in the world connected to the internet, there is no better marketplace in the world to advertise your business than the internet. One of the best ways to exploit the potential of the internet and boost your business is to use content. Content development is one of the many marketing strategies that fall under the umbrella of digital marketing.

Content development, especially blogging, is one of the most potent marketing strategies, making it a must for all modern-day Philadelphia businesses. Best of all, content development and blogging can pair well with your existing marketing strategies and increase the effectiveness of your marketing campaigns. This article will walk you through the benefits of blogging and content development to help you understand why this marketing strategy is so important for you.

What Is Content Development?

Generally speaking, content development is the process of gathering, researching, composing, and editing knowledgeable information for the purpose of publication on one or more platforms. When combined with marketing tactics, content development can be referred to as content marketing and it now serves the purpose of promoting the services or products of a business.

The end-all target of content development, when used by businesses, is to draw in profitable leads to their website and convert them into sales.

Due to its versatility and enormous reach, content development is a strategy used by all large- and small-scale corporations, businesses, and industries. In fact, some of the most renowned and well-established brands in the world use it, such as P&G, Microsoft, John Deere, and Cisco Systems.

The fact that the majority of your marketing efforts will fail if you don’t have well-developed content signifies the importance of content development. In this sense, content can be seen as the engine that powers most of your marketing strategies, including social media marketing, SEO, PPC, and others, making it no less than the core of digital marketing.

The Benefits of Blogging and Content Development for Philadelphia Businesses

It Helps Drive Traffic to Your Website

One of the biggest benefits of a blog is that it can help drive organic traffic to your business website for little to no cost. Of course, there are other ways of bringing in more traffic as well, however, none of them is as effective as blogging.

For instance, you could buy an email list and start spamming everyone on the list with promotional material, hoping that they take the bait, click on the email, and come over to your website. However, this would be an illegal and unethical as well as an expensive approach that is nearly not as effective as blogging.

You could also try running paid ad campaigns on social media and Google. However, this is also a very expensive strategy, one that ceases to function as soon as you run out of your marketing budget. The third option you have is to leave it up to chance that people would discover and visit your business website on their own. This, of course, would be a poor approach and you’d probably gain no new leads.

Blogging, however, can be the perfect solution for bringing in more traffic to your website without breaking the bank or any laws. Every time you publish a blog on your website, you get one more page that will be indexed by the search engine algorithm. This means your website will have a greater likelihood of showing up on the results page of a search engine and drive organic traffic to your site.

Combine your content with great SEO writing and your SERP ranking and discoverability both go up, driving even more traffic to your business. Publishing blogs on your website also makes the site look more updated. Not only that, but it also alerts Google and other search engines that your website is still active and functional, and that they should check on your website regularly to see what new content you publish.

Blogs Can Improve Your Social Media Marketing Strategy

benefits of a blogging

As mentioned before, one of the biggest benefits of blogging and content development is that they pair well with other marketing strategies. One such strategy is social media marketing.

When you blog, you’re essentially generating sharable content that can be published not only on your business website, but also on your business’s social media profiles. This allows consumers to share your content throughout social media platforms such as Facebook, LinkedIn, Twitter, and Instagram, thereby serving as free advertisement for your Philadelphia business.

The more people share your content, the more your content and business are promoted. Seeing as how more than 50% of the entire world’s population uses social media, repurposing your blogs and sharing them on social media can do wonders for your brand awareness and lead generation. In a nutshell, this can help you acquire new customers, drive more traffic, earn consumer trust, and become an authority in your field of business.

Not only that, but sharing your blogs on social media also reinforces your social media marketing strategy. It helps you establish a prominent presence on social media platforms and be more active on your social accounts since you won’t have to generate new content from scratch for your social media.

It Can Improve Your Lead Generation Rate

Lead can be thought of as a potential customer for your product or service, someone who shows interest in your business. We have already seen how blogging and content development can help your Philadelphia business reel in more traffic by increasing your visibility on search engines and social media.

However, you may be surprised to learn that blogging can also help you convert your traffic into leads and, in doing so, increase the profitability of your business. It is worth knowing that in order to use blogs to convert traffic into leads you’ll need to strike a perfect balance between knowledgeable and promotional information in your content. In addition, you’ll need to skillfully add in a call-to-action (CTA) in your blogs which is essentially how you’ll convert the incoming traffic into leads.

Confused? Let us break it down for you. First, you’ll draw traffic using your blogs, that’s why the content must be well written and the title should be catchy. Next, you’ll present the visitors with a call-to-action for free stuff such as an eBook or a whitepaper.

When the visitor clicks the CTA, they’ll be required to enter some of their information and upon doing so, they’ll receive the free eBook or whatever you may have offered them. Finally, you can handover your leads to your highly persuasive sales team that’ll convert them into sales.

It is important to remember that converting traffic into leads is a job that requires marketing knowledge and expertise which is why you may want to enlist the help of a professional content marketing agency such as Philly Online Marketing. The experienced marketers of a professional content marketing agency will know how to tailor the blog content and where to place the CTA(s) to achieve maximum lead conversion rate.

Offers Long-Term Results

A good blogging strategy, as used by most industry-leading businesses, is to use your content to answer mainstream questions that your customers and readers have. By providing your audience with valuable content that helps them solve their problems and confusions, you’ll soon establish yourself as an authority or industry leader in the eyes of your audience.

This makes your Philadelphia business a trusted source of information and knowledge for the people and makes them more inclined towards buying from you over your competitors. Imagine the impact you would have if a blog published by you helps a confused customer understand things better. Most probably, they would always now look towards your business for any future queries and confusions they may have.

Being perceived as an authority and a trusted business can help boost your lead generation as well as lead-to-sale conversion rate. This is because consumers are less likely to question and more likely to prefer a business that they know and trust.

Although being an authority is not a concrete vanity statistic like leads or traffic, it’s still pretty potent and can be utilized to gauge sales enablement.

Blogging Helps with Link Building

The Google search engine algorithm uses 200 different factors when determining the rank of a site on its search engine results page. Among these factors, inbound links, also known as backlinks are one of the most influential and highly-weighted ones. In fact, backlinks are regarded by many professional content marketing agency experts and small business owners as the third most important element for search engine optimization.

While backlinking is one of the most important aspects of SEO, it is also one of the most challenging ones to execute. A study concluded that 41% of SEO specialists believe that link building is the most difficult part of SEO.

To earn backlinks, you must make content that is not only valuable to the public, but also to other businesses your audience perceives as industry leaders. Once you manage to churn out such valuable and relevant content, gaining backlinks can be easier.

But how do backlinks contribute to SEO, you wonder? When other authoritative websites link back their content to your website, it acts as a vote of confidence testifying that your website is reliable and trustworthy. Additionally, it tells Google and other search engines that you are an authority in your field. Faring well in this aspect means that Google algorithm will rank you higher in its results page.

Moreover, backlinks also help you build and improve your domain authority. This makes your website more discoverable on search engines.

You Can Monetize Your Blogs

One of the biggest benefits of a blog for businesses in Philadelphia is that they not only bring in traffic and leads for your business, but they can also serve as a means of secondary income, a substantial one at that.

Affiliate marketing programs are performance-based. A business pays a third-party website commission on every sale made through traffic that is coming through that third-party website.

This means that you could use your blogs to promote certain products, let’s say on Amazon and whenever a lead buys that certain product through the referral link on your website, you’ll earn commission on that sale.

There are numerous retail websites that offer affiliate programs. While commission on each sale may not be very sizeable, the earnings can rapidly build-up as you contribute more and more sales to the business you’re affiliated with.

Overall, the lead generating and monetary benefits of blogging are unmatched by any other marketing strategy. This is why a majority of content marketing agency experts recommend blogging and content development for all Philadelphia businesses.

The 8 Best Blogging Tips for Philadelphia Businesses

content marketing agency

The benefits of a blog are undeniable. However, to reap these benefits, you must first know how to write a good and engaging blog. Here are some tips to help you write effective blogs for your business in Philadelphia:

  • Research and understand your audience and tailor your content around their preferences.
  • Take ideas from your audience and write blogs that answer their questions.
  • Make your title very specific and focused since it’ll be easier to answer.
  • Give away free stuff that would add value to your audience, this will help you gain their trust.
  • Be consistent! Inconsistency will result in you losing your existing traffic.
  • Invest time. Getting blogging right takes time and effort so be patient and consistent.
  • Build an Email list through CTAs. Consistently emailing your audience about newly published content and other information is just as important as the content itself.
  • Create an outline and structure your blog into headers. Don’t put all your content under a single heading. It looks messy and unreadable.

The Final Word

There are countless benefits of blogging and content development and that is why it is critical that all Philadelphia businesses incorporate this marketing strategy into their marketing plans. To assist you in crafting value-driven and well-optimized blogs that are tailored to the needs of your audience and the goals of your business, Philly Online Marketing offers the finest content marketing services in town. Our team of experienced and specialized marketers can cater to the needs of any business, no matter how large or small. To learn more about how we can help you, visit our website!

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Digital Marketing

Overview of Services Offered by a Digital Marketing Agency

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Digital marketing is the foundation of the marketing strategies of modern-day Philadelphia-based businesses due to its vast potential and effectiveness. However, digital marketing is an enormous realm that can be difficult to navigate for people who do not have a marketing background. For this reason, it would be wise for you to hire a professional digital marketing agency in Philadelphia. Below are some of the most common services that a professional marketing agency would provide you with:

The 4 Most Common Services Offered by a Professional Digital Marketing Agency

Search Engine Optimization (SEO)

SEO is one of the first services that any digital marketing agency in Philadelphia will present you with. This is due to the fact that almost all of your marketing strategies heavily rely on how good your SEO practice is. A great SEO practice ensures that your webpage gets ranked higher up in online searches, thereby making sure that prospective clients become aware of your business.

Search engine algorithms rank web pages relevant to the searched keyword by weighing in certain factors. A good agency will know in detail about the algorithm, and the factors and so will cleverly make use of those factors to optimize your content so that it appears in the top search results whenever a keyword relevant to your business is searched.

Although it may seem simple, do keep in mind that there are thousands of other businesses that will be aiming for the top spot as well, and so that’s why hiring a professional agency instead of doing it yourself would be a smarter choice.

Search Engine Marketing (SEM)

SEM has the same primary goal as SEO, to rank your web page higher in the search results, but the approach is quite different. Paying a search engine to place your web page higher up in the results page is the basis of SEM methods.

The first step in SEM is always to choose a relevant keyword for your business, followed by designing advertisements tailored around the keyword. In order to get your ads up into the search results, you bid on the keyword of your choice. The rank of your ad is decided on factors such as how much you’ve bid on the keyword and your ad’s score quality. A capable marketing agency will handle all aspects of SEM for you, ensuring an effective marketing strategy that will bear fruit in a few days.

Social Media Marketing

Social media platforms have the largest amount of traffic, with millions of people surfing through these platforms each day. This essentially makes social media platforms the biggest market for you to pitch your products or services to. Therefore, this marketing tactic is a key part of any business’s marketing strategy.

This marketing strategy usually entails creating and managing social media profiles, running campaign ads, tracking online traffic, graphic designing, copywriting, and much more! Of course, a professional agency excels in all of these aspects with dedicated team members for each stage of the strategy.

Web Designing

A great marketing strategy will be futile if you don’t have a great webpage to route your traffic to. Your webpage is where potential customers know and learn about your services, how to contact you, your certifications, and more. A competent marketing agency will create an effective web page for you; the agency will deal with everything from the coding to the content that goes onto the web page, ensuring a user-friendly and appealing site.

Wrapping it Up!

Philly Online Marketing Philadelphia-based professional digital marketing agency that provides all of the aforementioned services and more! Their team has dedicated specialists for each aspect of digital marketing, ensuring top-notch services. To know more, head on to their website.

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Search Engine Marketing

4 Reasons Why Your SEM Strategy Won’t Work

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Failed SEO Strategy

SEM strategy makes up a big and important part of most business marketing strategies in Philadelphia. This is so because this marketing tactic is highly effective and has a proven track record of generating results. However, certain marketing mistakes often result in the failure of SEM strategies, and most businesses just cannot seem to decipher the reason for it.

You might be guilty of making some of these mistakes yourself and might not even be aware of it. This article is missioned to shine a light on these common marketing mistakes that prevent your SEM strategy from working.

4 Common Mistakes that Fail Your SEM Strategy

You Have a Substandard Website

Search engines such as Google create an ad rank for your website based on a few factors and then list your ads according to that rank. One of the factors that the search engine algorithms weigh in when creating an ad rank is the quality and experience of your website.

A substandard website that lacks adequate information, has a slow loading time, stutters and lags a lot, and is complicated to use can hugely impact your ad rank. Moreover, if users are presented with a never-ending collection of spam content, that too will worsen your ad rank. It would be better to hire a professional web developing service and have your website properly optimized in such a case.

You’re Only Using SEM

One of the biggest yet also the most common mistakes that new businesses tend to make is not to use SEO in conjunction with SEM. Although the two may seem like polar opposites, on the contrary, they go hand-in-hand by promoting both your organic and paid traffic. The best part is that SEO doesn’t cost you anything meaning that you won’t have to stretch your marketing budget beyond what it already is.

Furthermore, SEM is a more conversion-focused strategy, meaning that it can get you a better SERP ranking, but without good SEO content, you won’t be able to retain the traffic you’re getting. Poor traffic retention also plays a vital role in bringing down your ad rank, thereby failing your SEM strategy as a whole.

You’re Advertising on Multiple Marketing Platforms without Tracking Results

The thing is that advertising on multiple marketing platforms does not necessarily mean that you’re advertising to a larger audience, as some of these marketing platforms may not have a substantial amount of your target audience.

So essentially, what you’re doing is, that you are allocating your financial resources to markets that do not give you a justifiable ROI wasting your valuable time and capital. Tracking your results will help you determine which platforms are worth investing in, thereby allowing you to allocate a larger portion of your marketing budget for the said marketing platform.

You Do Not Have a Dedicated Landing Page

As mentioned before, SEM is a conversion-focused strategy and so the landing page your traffic is routed to should contribute to that purpose with as little effort as possible. Irrelevant or overly lengthy landing pages will drive away traffic which will directly result in a lower ad rank.

Final Thoughts

To execute an effective SEM strategy, you need the assistance of a marketing agency that has the knowledge and experience to plan and constantly improve upon your marketing approach so that it does not lose its effectiveness over time. Philly Online Marketing is a professional digital marketing agency that has served many businesses across Philadelphia with their marketing strategies. For more details about their services, visit their website.

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Digital Marketing | Search Engine Marketing | Search Engine Optimization

3 Ways Combining Search Advertising + SEO Enhances Your Digital Marketing

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SEO + Search Marketing

By MELISSA WOODRING

Many people look at search advertising and SEO as two separate marketing strategies. And, while they do yield different results and can help you reach different goals, there are many ways that your search advertising and SEO efforts can complement each other and lead to a more successful strategy online. Here are three ways using search advertising and SEO can enhance your digital marketing.

1. Increase Brand Awareness

Combining search advertising and SEO provides extra exposure on the search engine results pages (SERPs), which can increase brand awareness. Even if you rank in the top spot in organic SERPs, a PPC ad at the top of the page can improve traffic by 50%. If you’re dominating both the organic and paid search results page, then your website traffic is more likely to increase.

Additionally, SEO is a long-term strategy, and it can take a little time before you start to notice your efforts paying off. So, running a paid search campaign while you’re building up your organic presence can help you see more immediate results as your ad can show while you’re working to make search engines love your website.

Increases visibility and reach: Search advertising and SEO work hand in hand to increase your online visibility and reach. SEO helps you rank higher in organic search results, while search advertising allows you to place paid ads at the top of search engine results pages (SERPs) for specific keywords. By combining these two strategies, you can dominate the search results page and reach more potential customers.

2. Provide Insights to Help You Improve Campaigns

The data you get from your search advertising and SEO campaigns can be analyzed and applied to other aspects of your digital marketing. Through your search advertising campaigns, you can check which keywords and text ads have the highest conversion rate and use that information to improve your SEO strategy. You can also see which keywords or phrases are bringing in the most organic visits, and use those insights to refine your PPC ads. For example, if you’re a mechanic and notice that “Tire Repair Dallas” is your top-performing organic keyword phrase, you can run search advertising campaigns around that portion of your business to attract both paid and organic traffic.

Provides valuable data and insights: Both search advertising and SEO provide valuable data and insights that can help you optimize your digital marketing campaigns. Search advertising allows you to track the performance of your ads, including impressions, clicks, and conversions. SEO provides data on your website’s traffic, user behavior, and keyword rankings. By combining this data, you can gain a deeper understanding of your target audience and how they interact with your website.

3. Help You Target the Right People & Try New Things

The data you collect from your PPC and SEO campaigns can also help you uncover details about your target audience, which can help you launch an even more integrated strategy to boost your brand and reputation online. It also gives you the flexibility to try new things. Since search advertising often yields quicker results, it can be a good way to test out a new target area to see if you can draw in customers from a different location. From there, you can implement the strategy into your SEO campaign.

Increases overall ROI: Combining search advertising and SEO can lead to increased ROI (Return on Investment) for your digital marketing campaigns. By targeting both paid and organic search results, you can capture more clicks and conversions. Additionally, optimizing your website for SEO can lead to increased website traffic and improved user experience, which can lead to more conversions over time. By combining these strategies, you can maximize the impact of your digital marketing budget and improve your overall ROI.

A combined search advertising and SEO strategy can help you in many areas of your online marketing. To learn more about how using multiple digital marketing strategies can help you improve your online presence and see more results, visit our Solutions.

Brian Brown
Digital Marketing Consultant

215-384-4568

150 Monument Rd. | Suite 207  | Bala Cynwyd, PA 19004

Email: [email protected]

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Digital Marketing | Online Marketing

Choosing an Internet Marketing company for your Local Philadelphia business.

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While there are many factors that can influence your decision when choosing an internet marketing company to handle your Philadelphia internet advertising. Remember to ask your rep how many campaigns have they run, how many years experience and what type of retention rate do they have in keeping their accounts.

Choosing the right internet marketing company for your local Philadelphia business can be a daunting task, but it’s essential to ensure your online presence is optimized for maximum reach and engagement. Here are some tips to help you make an informed decision:

  1. Look for a company with experience in local Philadelphia markets: A company that has experience working with businesses in the Philadelphia area will have a better understanding of the local market and what strategies work best in the area.
  2. Check the company’s portfolio: Look at the company’s past work to see if they have experience in the specific areas of internet marketing that you need. For example, if you need help with social media, look for companies that have a track record of successful social media campaigns.
  3. Check reviews and testimonials: Look for reviews and testimonials from other local businesses to see what their experience was like with the company. You can also ask the company for references from past clients.
  4. Check their certifications: Look for companies that have certifications in areas like Google Ads or Google Analytics. This can indicate that they have a deep understanding of these platforms and can help you get the most out of your campaigns.
  5. Consider their communication style: You want to work with a company that is easy to communicate with and responsive to your needs. Look for a company that is willing to take the time to understand your business and work with you to create a customized marketing strategy.
  6. Consider their pricing: While pricing shouldn’t be the only factor in your decision, it’s important to find a company that fits within your budget. Look for companies that offer transparent pricing and are upfront about any additional costs.

By following these tips, you’ll be well on your way to finding the right internet marketing company for your local Philadelphia business.

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Digital Marketing | Re-Targeting

Remarketing and/or Retargeting – Philadelphia, PA

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Remarketing and retargeting are two similar digital advertising strategies that are often used interchangeably, but they have slightly different meanings.

Remarketing typically refers to the process of showing targeted ads to people who have already interacted with your website or mobile app in some way, such as by visiting a specific page, adding an item to their cart, or filling out a form. The goal of remarketing is to bring these people back to your website or app and encourage them to complete a desired action, such as making a purchase or filling out a form.

Retargeting, on the other hand, typically refers to the process of showing targeted ads to people who have interacted with your brand in some way, but not necessarily on your website or app. For example, retargeting can involve showing ads to people who have visited your social media profiles or engaged with your email marketing campaigns.

In Philadelphia, PA, there are Philly Online Marketing specializes in remarketing and retargeting.  This agency can help you create and execute effective remarketing and retargeting campaigns that can drive traffic and sales for your business.

Remarketing is a great tool for top of mind awareness and product/services that have a longer buying cycle. We add a tracking cookie to your website so we can serve up your ad to people previously on your website who surf the web on the 30,000+ Google & Yahoo Partner websites.

The best local Philadelphia business websites out there can capture maybe 5% of the local traffic. So what happened to those other 95% that searched for your products/services but never clicked on your website? Along comes retargeting where you can now show your ad to these people that never clicked on your website but it also ads in remarketing, so you get the best of both worlds.

To take advantage of this great program contact Brian Brown ….CPM’s run about $10.

We clearly track all your results in the Client Center that available 24/7.

Brian Brown
Digital Marketing Consultant
Phone: 215-384-4568
Email: [email protected]
150 Monument Rd | Suite 207 | Bala Cynwyd, PA 19004

 

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