The majority of car purchases in Philadelphia are made at car dealerships. However, an increasing number of Philadelphians resort to the internet to search for what car make and model they should get along with which dealership they should buy from. This means that the age-old traditional automotive marketing strategies are rapidly losing their effectiveness.
Bearing this in mind, it is clear that in order to stay in business or ahead of the competition, it is essential that your marketing strategy should evolve to keep up with the new trends. In this article, you will learn about the three most effective strategies that will help propel your dealership in Philadelphia to new heights. So without further ado, let’s dive in:
Before people buy a car, they like to research different car makes and models to get a gist of what options they have. Video platforms such as YouTube are the go-to places for people searching for car-related information. This is because car reviewing videos provide them with valuable information such as the car’s best features, shortcomings, and price bracket. These videos also allow people to thoroughly view the vehicle and get an essence of how the machine looks in real-time.
This virtual tour of the car plays a major role in convincing them what to buy; after all, seeing is believing. This makes video marketing one of the best strategies to boost your dealership sales. You can record videos of the new car models featured at your dealership, what benefits people get when they purchase from you, and where exactly in Philadelphia you are located. This will surely draw in more traffic and will improve your brand image.
Use Customer Reviews to Your Advantage
People will trust and believe other people’s thoughts and experiences even more than the guarantees you offer them. This is due to the fact that they can relate to the writer of the review on a much more personal ground seeing as they both are customers.
Garnering and displaying positive customer reviews on your social media profiles, on your web page, and on car and dealership review sites can be one of the leading factors that will help you gain the trust of potential clients. Once you have their trust, it will automatically generate leads and will also improve your conversion rates.
Aim for the Top Ranks on Google SERP
The only thing that even comes close to customer reviews with regards to earning the trust of potential clients is a high rank on Google SERP. Philadelphians have this pre-programmed persona that any webpage or business that ranks high on Google or any other search engine’s SERP is one of authority and trust.
Therefore, you should employ great SEO and PPC practices as a part of your automotive marketing strategy in an effort to improve your SERP ranking. Moreover, search engines’ first and second results pages get the most online traffic. This means that a high SERP ranking will generate more leads and help you gain potential customers’ trust. All this translates to a more dominant brand image and a more profitable business.
Properly integrating these strategies into your automotive marketing strategy requires skill, knowledge, and experience. This is why it is better to seek the assistance of a professional marketing agency. Philly Online Marketing is a Philadelphia-based professional marketing agency that offers comprehensive digital marketing services. Their team comprises industry veterans, ensuring the very best services. For more details, visit their website.