The marketing strategies of businesses located in Philadelphia rely heavily on digital marketing to boost their effectiveness in reeling in more online and offline traffic, thus establishing a solid brand image for the business in question. Furthermore, statistics reveal that 78% of internet users search for products online rather than going out to shop for them.
Philly Online Marketing – a professional digital marketing agency, ranks as the 34th best digital marketing agency in Philadelphia out of a 115 competitors. The team describes digital marketing as an entire world unto itself, consisting of hundreds of different sub-strategies, many of which you may have already put into use when developing your existing marketing strategy. Nevertheless, navigating this complex and comprehensive marketing world can be very difficult if you do not have the necessary expertise.
To survive in such an uncertain world, it is important to anticipate future variations in the marketing trends and adjust your strategy accordingly. However, the skill, knowledge, and experience required to do so make it unsuitable to be accomplished by most business owners in Philadelphia.
For this reason, it is crucial that you seek the assistance of Philly Online Marketing, one of the top digital marketing agencies in Philadelphia. The folks at Philly Online Marketing have been in the industry for many years and therefore have hands-on experience dealing with the volatility of digital marketing trends.
They provide an extensive set of marketing services that accommodate all types and sizes of businesses regardless of how new or old they might be. Below are the top digital marketing services they offer:
The Top Digital Marketing Services Offered by Philly Online Marketing
Search Engine Optimization (SEO)
SEO is the one of first and top digital marketing services offered by Philly Online Marketing for Philadelphia-based businesses. With approximately 68% of online searches being done through search engines, the importance of SEO has never been higher. To say that SEO is vital for your marketing strategy as the quality of your SEO writing might very well be the factor that determines whether or not your business succeeds.
To put it simply, SEO entails optimizing your content to increase its SERP ranking. This means that when a consumer looks up a keyword on a search engine related to your business, your business website is among the first few results on the user’s screen. This is important because the top search results get the most traffic. Research shows that 67% of clicks go to the top five search results.
Search engines use complex algorithms that look for websites relevant to the searched keyword. Once all the relevant website links have been compiled, the algorithm uses several rank-determining factors to establish a SERP rank for each website. It then lists the websites on the results page according to their respective SERP ranks.
SEO writing essentially focuses on optimizing the content of your websites in such a manner that your website scores as high as possible for each of the rank-determining factors making it easily discoverable for the search engine, thereby allowing your website to secure a high SERP rank. Following are some of the factors used by search engines to determine a SERP rank for a website:
- A Secure and Accessible Website
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- User Experience
SEO strategy consists of several elements that work in conjunction to grant your website a high SERP rank. All of these elements are crucial in their own right and works to improve your website’s standing regarding at least one of the factors mentioned above. Therefore, each element has to be optimized properly to build an overall solid SEO strategy.
Below are some of the key elements of a complete SEO strategy:
There are various keywords such as long-tail keywords, short-tail keywords, and local ones. A search engine algorithm uses keywords to look for relevant results. Therefore, it is vital to integrate well-researched keywords that have low competition and high search rates into your content.
Content is essentially what a search engine identifies and ranks your website upon. This means that without content, a search engine won’t even consider your website to be listed on the results page. The content can be in many forms, some of which include:
- Web page content
- How-to guides
- Social media posts
Be sure that whatever content you’re putting out is relevant to your business and does not have out-of-place keywords.
Local SEO helps your business become more discoverable through better SERP ranking for local search results such as searches for a business located specifically in Philadelphia. According to a report, nearly 60% of searches are made through smartphones, with more than half being local searches.
Advantages of SEO
Following are some of the main benefits of good SEO writing:
- More traffic hence better lead conversion rate.
- Enhanced business awareness.
- Improved profitability.
- Authoritative image for business.
- Helps earn prospective clients’ trust.
Search Engine Marketing (SEM)
The primary purpose of SEM, similar to SEO, is also to improve the SERP ranking of your website; however, SEM takes a different approach to achieve this purpose. SEM is generally a paid form of marketing in contrast to SEO being an organic methodology.
What this basically means is that SEM will get your website up on the higher SERP ranks, but you will be subjected to a certain charge each time a user clicks on your website; therefore, it is also known as pay per click (PPC) strategy. This is because, through SEM, your website appears as an advertisement rather than an organic result, and naturally, you have to pay for running your ad.
In fact, search results that appear through SEM have an “Ad” icon along with an ad extension which helps identify paid ads from organic results. Executing an SEM strategy is a multistep process. Following are the main steps that will lead you to successfully running your PPC campaign.
Select a Platform
Google is perhaps the best platform to run your SEM campaign on, seeing as how it has captured an 86.19% share of the global search market. Bing will be the next best option having a market share of 7%.
Research a Keyword
Selecting the right keywords is key to a successful SEM strategy. Depending on your goal, you can go with a large number of low-volume targeted keywords or a small number of high-volume varying quality keywords. It would be wise to seek the help of professionals in this step instead of doing it yourself.
Decide a Budget
As discussed above, SEM is a paid form of marketing and therefore requires you to bid on the keyword you want to use. The bid will vary depending on the quality and competition for the keyword. Therefore, it is important to set a budget for your campaign from the get-go.
Just like with SEO, content is the element that allows you to be discovered by the search engine. Creating intriguing and compelling content will help you persuade users to click on your ad and will further help you in converting your leads into customers.
Build a Dedicated Landing Page
Your landing page is where your potential customers will be directed once they click on your ad. Therefore, having a dedicated and well-optimized landing page with relevant CTA’s will help you hook in the user, which increases the likelihood of lead conversion.
Advantages of SEM
Here are some of the main advantages of SEO strategy:
- Allows targeted marketing.
- Generates results much quicker than SEO.
- Allows for excellent tracking of results.
- Real-time monitoring.
- Improved visibility and traffic.
- Business appears as an authority in the field.
Social Media Marketing (SMM)
According to recent statistics, nearly 58.4% of the entire world’s population has at least a single social media account. To put this into perspective, this translates to roughly 4.62 billion people in the entire world using social media.
With social media platforms capturing such a large portion of the world’s population, it would be unwise for a business not to utilize these platforms to market their products and services. This is why all the Philly Online Marketing recommends implementing SMM into your marketing strategy. In fact, people using social media to promote their business tend to do 78% better than those who don’t.
Simply speaking, social media marketing (SMM) strategy entails the use of social media platforms and networks to advertise your business’s products and services. One of the best things about SMM is that it allows businesses to directly interact with their customers, build communities, and get almost instant feedback on their services and products. Furthermore, SMM has purpose-built data analytics tools that allow marketers to keep track of the results of their social media ad campaigns.
On the downside, to fully exploit the potential of SMM, you will need to invest in paid ads. In order to properly execute an SMM strategy, one needs to create and manage social media profiles, run ad campaigns, track results, design ads, and posters, write captions, and much more! Of course, digital marketing agencies have dedicated team members specializing in each aspect of SMM.
Following are the five key pillars of an effective SMM strategy:
This stage requires you and your marketing team to establish your goals and determine what social media platforms you will be using and the type of content that will be published.
Planning and Publishing
This stage involves planning, composing, editing, and finally publishing the content on your social media platforms of choice.
Listening and Engagement
Keeping track of what users, customers, and others have to say about your postings, brands, and other business assets. This can necessitate the use of a social media interaction tool.
Analytics and Reporting
Knowing how far your postings go is a key part of SMM; therefore, engagement and reach reports are essential.
Running paid ads on social media platforms is an excellent way to promote your brand further to a highly targeted audience.
Advantages of SMM
Following are some of the advantages of SMM that make a business favorite:
- Enhanced brand recognition and image.
- Increased sales.
- Analytical tools allow tracking of results.
- Targeted marketing.
- Excellent customer interaction.
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With a majority of the world’s population having access to the internet, a business website has become one of the most important tools that a business can have. It is the first thing that a consumer looks for when searching for a business. Your SEO and SEM strategy also link users back to your website. Furthermore, most of the content you post, such as services, blogs your awards, etc., are all published on your site. Keeping this in mind, it is safe to say that a business cannot succeed in this modern era without having a great website to its name.
However, many people, although they do have a website for their business, pay no attention to the refinement and quality of their site. An outdated layout or a stuttering interface are major turn-offs for your incoming traffic and are often the sole reason for losing potential customers. Interestingly, a bad website won’t just drive away users; it will also make your website less discoverable for the search engine and hence users.
This is so because the search engine algorithm factors in the user experience and bounce-off rate that your site delivers when deciding the SERP rank for your site, be it through SEO or SEM. Poor performance directly leads to a lower SERP rank, thereby lowering the likelihood of people coming across your site.
Having said that, it is obvious that having a well-rounded site is important for your business to thrive or even survive in this competitive day and age. Following are some attributes of a great website:
Easy to Use
A complicated layout will only lead to users getting lost on your site and closing the tab out of frustration. Therefore, design your site to be simple and straightforward.
Fast Loading Speed
Nothing drives away potential leads faster than a slow-loading website. Make sure that your site is optimized for fast loading times, especially for smartphones.
Without a proper call-to-action (CTA), your website will never be able to convert leads into customers. Ensure that your site has properly integrated CTA’s in the content.
Well Designed and Functional
Do not clutter your site with unnecessary options and content. Each and every feature of the site should serve a purpose.
Advantages of a Great Website
Following are some of the main advantages of having a great business website:
- Adds credibility to the business.
- Improves brand image.
- Provides a means for lead conversion.
- Brings in organic traffic.
- Allows engagement with customers.
Is There More?
The services listed above are just some of the many top digital marketing services that Philly Online Marketing can provide your Philadelphia-based business with. They have comprehensive set of services which include a lot more than what is mentioned above. Some other top digital marketing services offered by them include:
- Local Listing Management
- In-App Mobile Advertisement
- Call Tracking
- Follow Up
- ROI Tracking
- Reach Social Ads Solutions
All of the services mentioned above are key digital marketing services offered by Philly Online Marketing. All these services work in conjunction to give businesses and enterprising entrepreneurs a solid marketing strategy, one that cannot be matched by any other marketing tactic. To know more about their services and how they can help out your business, click here!